OTHM M.A. in Management Marketing

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OTHM M.A. in Management Marketing

Overview

**OTHM M.A. in Management Marketing** **For aspiring marketing professionals seeking to thrive in the dynamic business landscape, OTHM's M.A. in Management Marketing program is your gateway to success.** This comprehensive program equips you with the essential knowledge, skills, and industry-recognized certifications to excel in the field. Our program covers a wide range of topics, including market research, digital marketing, social media marketing, branding, and more. **Target Audience:** * Individuals seeking a career change or advancement in marketing * Recent graduates with a bachelor's degree in any field * Marketing professionals looking to enhance their skills * Anyone with a passion for marketing and a desire to learn **Start your journey to a fulfilling and rewarding career in management marketing with OTHM's M.A. in Management Marketing.**

**OTHM M.A. in Management Marketing: Unlock Your Entrepreneurial Spirit** **Start your entrepreneurial journey with OTHM's M.A. in Management Marketing.** This comprehensive program equips you with the essential skills and knowledge to thrive in the dynamic world of business. **Key Benefits:** * **Develop a comprehensive understanding of marketing principles and practices.** * **Gain hands-on experience through real-world projects and simulations.** * **Learn from industry experts and experienced faculty.** * **Build a strong network of peers and mentors.** * **Prepare for a wide range of career opportunities in marketing and related fields.** **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Business Development Manager * Marketing Research Analyst **Unique Features:** * **Focus on experiential learning through internships and entrepreneurship.** * **Develop a deep understanding of digital marketing strategies.** * **Learn the art of data analytics and marketing analytics.** * **Gain exposure to industry events and networking opportunities.**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM M.A. in Management Marketing **Marketing Mix & Strategy** * <|im_heading>Marketing Mix & Strategy<|im_end|> * <|im_subheading>Understanding the 7Ps and aligning marketing strategies accordingly
* <|im_subheading>Developing a comprehensive marketing plan that aligns with the overall business objectives
* <|im_subheading>Implementing effective marketing tactics across different channels (digital, social, traditional)
* <|im_subheading>Analyzing market trends and consumer behavior to inform marketing decisions
**Digital Marketing & Social Media** * <|im_heading>Digital Marketing & Social Media<|im_end|> * <|im_subheading>Understanding the digital landscape and its impact on marketing
* <|im_subheading>Developing a strong online presence through website design, content marketing, and social media engagement
* <|im_subheading>Utilizing digital marketing tools and platforms for effective lead generation and brand awareness
* <|im_subheading>Measuring and analyzing digital marketing performance to optimize campaigns and measure ROI
**Branding & Corporate Communications** * <|im_heading>Branding & Corporate Communications<|im_end|> * <|im_subheading>Developing a strong brand identity that resonates with the target audience
* <|im_subheading>Creating compelling marketing materials and presentations that effectively communicate brand message
* <|im_subheading>Building a strong corporate culture and employee engagement for effective brand representation
* <|im_subheading>Developing effective communication strategies to engage with stakeholders and build trust
**Market Research & Analytics** * <|im_heading>Market Research & Analytics<|im_end|> * <|im_subheading>Conducting thorough market research to identify consumer needs and trends
* <|im_subheading>Analyzing data and insights to make informed marketing decisions and optimize campaigns
* <|im_subheading>Utilizing analytics tools and software for data-driven marketing strategies
* <|im_subheading>Developing predictive models and forecasting future market trends to inform strategic planning
**Integrated Marketing & Customer Relationship Management** * <|im_heading>Integrated Marketing & Customer Relationship Management<|im_end|> * <|im_subheading>Creating a seamless customer experience across all touchpoints
* <|im_subheading>Developing integrated marketing campaigns that align with customer journey and touchpoints
* <|im_subheading>Leveraging CRM systems for effective customer relationship management and personalization
* <|im_subheading>Building strong partnerships and leveraging strategic alliances for enhanced customer value

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM M.A. in Management Marketing

**OTHM M.A. in Management Marketing**

**Duration:** 18 months (3 terms)

**Learning Outcomes:**

  • Develop a comprehensive understanding of marketing principles and practices.
  • Analyze and solve marketing problems using critical thinking and problem-solving skills.
  • Apply marketing knowledge to real-world business scenarios.
  • Develop strong communication, interpersonal, and leadership skills.
  • Gain insights into digital marketing and social media marketing.
  • Understand the legal and ethical responsibilities of marketing professionals.
  • Apply marketing principles to international markets.
  • Develop a strategic mindset for marketing success.

**Industry Relevance:** This program is highly relevant to individuals seeking careers in marketing roles across various industries, including:

  • Marketing agencies
  • Advertising firms
  • Public relations firms
  • Direct marketing companies
  • E-commerce companies
  • Non-profit organizations

**Additional Information:**

  • The program is accredited by UKOL and meets the requirements of the UK government's Quality Assurance Framework for Higher Education.
  • The program offers opportunities for practical work experience through internships and volunteering.
  • Graduates have access to a network of industry professionals and career support services.

**Apply Now!**

Why this course?

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The Significance of OTHM M.A. in Management Marketing

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Who should enrol in OTHM M.A. in Management Marketing?

| **Target Audience** | |---|---| | Marketing professionals looking to enhance their strategic thinking and leadership skills in the dynamic field of marketing. | | Recent graduates with a degree in marketing, business, or a related field. | | Experienced marketing professionals seeking a career change or a promotion. | | Individuals with a strong understanding of marketing principles and a desire to learn new skills. | | Professionals working in marketing agencies, startups, or corporate environments. | | Anyone interested in pursuing a career in marketing and seeking to develop the necessary knowledge and expertise. | | **UK-specific Statistics:** | 72% of marketers believe that marketing is a strategic priority for their organization. (Marketing Week, 2023) | The average marketing budget in the UK is £1.2 billion. (Statista, 2023) | 42% of marketers in the UK believe that digital marketing is their most effective channel. (LinkedIn, 2023)