## Essential Units for OTHM Level 7 Diploma in Strategic Marketing Online **Marketing Mix & Customer Journey** * <|im_heading>Understanding the Marketing Mix * <|im_text>Defining the 7Ps of Marketing: Product, Price, Place, Promotion, People, Process, and Physical Evidence * <|im_heading>The Customer Journey: Mapping the Steps * <|im_text>Understanding the Customer Lifecycle Stages: Awareness, Consideration, Purchase, Usage, and Disposal * <|im_heading>Marketing Mix Strategies for Different Customer Journey Stages **Market Research & Analysis** * <|im_heading>Conducting Market Research: Tools and Techniques * <|im_text>Primary and Secondary Research methods: surveys, interviews, focus groups, online analysis * <|im_heading>Data Analysis & Interpretation: Insights for Marketing Decisions * <|im_text>Statistical analysis, market segmentation, competitor analysis, trend identification * <|im_heading>Ethics and Data Privacy in Market Research **Digital Marketing & Social Media** * <|im_heading>Building a Digital Marketing Strategy * <|im_text>Website design, content marketing, email marketing, social media marketing, paid advertising * <|im_heading>Social Media Marketing: Engaging with Your Audience * <|im_text>Social listening, influencer marketing, content creation, community building * <|im_heading>Measuring and Analyzing Digital Marketing Performance **Branding & Positioning** * <|im_heading>Developing a Strong Brand Identity * <|im_text>Brand positioning, value proposition, competitive analysis, brand messaging * <|im_heading>Branding Guidelines and Implementation * <|im_text>Developing a Brand Portfolio and Marketing Materials * <|im_heading>Building Customer Loyalty and Advocacy **Marketing Campaigns & Promotions** * <|im_heading>Planning and Executing Marketing Campaigns * <|im_text>Market segmentation, target audience, campaign objectives, creative development * <|im_heading>Integrated Marketing Communications (IMC): Aligning Marketing Efforts * <|im_text>Public relations, advertising, influencer marketing, content marketing, event marketing * <|im_heading>Campaign Measurement and Optimization **Marketing Analytics & Reporting** * <|im_heading>Using Analytics to Track Marketing Performance * <|im_text>Data analysis tools, reporting software, KPIs, ROI calculations * <|im_heading>Reporting Marketing Data for Informed Decision Making * <|im_text>Marketing dashboards, data visualization, trend analysis, customer behavior insights * <|im_heading>Predictive Analytics and Marketing Strategies **Additional Units** * <|im_heading>Ethics in Marketing * <|im_text>Data privacy, ethical research, marketing compliance, social responsibility * <|im_heading>Marketing Automation and Artificial Intelligence * <|im_text>Marketing trends and technologies, chatbot marketing, virtual reality, omnichannel marketing

Assessment

The assessment is done via submission of assignment. There are no written exams.