OTHM Level 7 Business and Marketing Strategy

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International Students can apply

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OTHM Level 7 Business and Marketing Strategy

Overview

**OTHM Level 7 Business and Marketing Strategy Overview** **Target Audience:** Business and Marketing professionals seeking to enhance their strategic thinking and execution skills. **Purpose:** * Provide a comprehensive framework for developing and implementing effective business and marketing strategies. * Equip participants with the knowledge and tools to navigate the dynamic and ever-changing business landscape. * Foster critical thinking, problem-solving, and decision-making abilities. **Key Concepts:** * Market analysis * Customer segmentation * Competitive intelligence * Marketing mix (7Ps) * Digital marketing strategies * Social media marketing * Content marketing * Business planning and strategy * Strategic decision-making **Benefits:** * Gain a competitive edge in the job market. * Develop a strong foundation for career advancement. * Enhance your leadership and decision-making skills. * Stay ahead of the latest trends in business and marketing. **Call to Action:** Explore the full syllabus and resources available on the OTHM website to embark on your journey towards mastering business and marketing strategies.

**Unlock Your Business Potential with OTHM Level 7 Business and Marketing Strategy** **Become a Strategic Leader in the Dynamic Business World** This comprehensive program equips you with the essential skills and knowledge to navigate the ever-evolving landscape of business and marketing. Gain a deep understanding of core principles, develop strategic thinking, and hone your leadership abilities. **Key Benefits:** * **Industry-Recognized Certification:** OTHM Level 7 is accredited by UKAS, ensuring recognized credentials for career advancement. * **Expert-Led Curriculum:** Our experienced instructors bring real-world insights and industry expertise to the classroom. * **Personalized Learning:** Customize your learning journey with flexible learning formats, including online modules and interactive workshops. * **Career-Ready Skills:** Develop the skills employers seek, including strategic planning, marketing campaigns, and digital marketing. * **Unlock Unlimited Opportunities:** Enhance your career prospects in diverse industries such as marketing, business development, and entrepreneurship. **Join the OTHM Level 7 Business and Marketing Strategy community and embark on a transformative journey to unlock your full potential!**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM Level 7 Business and Marketing Strategy **1. Situational Analysis** * •Identify the internal and external factors impacting the organization's success.
* •Analyze the current market landscape and consumer behavior.
* •Evaluate the competitive landscape and identify key competitors.
**2. Marketing Objectives and Strategies** * •Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives for marketing.
* •Develop a comprehensive marketing strategy aligned with the overall business objectives.
* •Identify key marketing strategies to achieve the defined objectives.
**3. Marketing Mix (7Ps):** * ••Define the 7Ps of marketing: Product, Price, Place, Promotion, People, Process, and Physical Evidence.
* •Develop a detailed marketing mix strategy for each product or service.
* •Evaluate the effectiveness of the implemented marketing mix strategies.
**4. Digital Marketing Strategy** * •Develop a comprehensive digital marketing strategy that encompasses online and offline channels.
* •Identify and prioritize digital marketing platforms and channels to leverage.
* •Develop measurable objectives and key performance indicators (KPIs) for digital marketing campaigns.
**5. Social Media Marketing Strategy** * •Define the role and importance of social media in achieving marketing objectives.
* •Develop a social media marketing strategy that resonates with the target audience.
* •Identify and implement social media content and engagement strategies.
**6. Content Marketing Strategy** * •Develop a content marketing strategy that attracts and retains target audience.
* •Create valuable and relevant content that aligns with the brand's value proposition.
* •Develop a content distribution strategy to reach the target audience.
* •Analyze customer data to identify trends and patterns.
* •Develop strategies to enhance customer loyalty and retention.
* •Analyze data to identify areas for improvement and optimize marketing efforts.
* •Generate regular reports to monitor marketing performance and make informed decisions.
* •Develop and implement a code of conduct for marketing professionals.
* •Conduct regular training and awareness programs for employees on marketing ethics.
* •Develop a strategic plan for integrating and leveraging MarTech tools.
* •Implement a comprehensive MarTech training program for employees to maximize its potential.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM Level 7 Business and Marketing Strategy

**OTHM Level 7 Business and Marketing Strategy**

This program is designed to equip individuals with the knowledge, skills, and practical abilities to develop and implement a comprehensive business and marketing strategy that aligns with the latest industry trends and best practices.

**Learning Outcomes:**

  • Define key terms and concepts in business and marketing.
  • Develop a comprehensive marketing plan that includes market research, target audience identification, and marketing tactics.
  • Create compelling content that resonates with the target audience.
  • Manage social media effectively to build brand awareness and engagement.
  • Analyze data and track marketing performance to make informed decisions.
  • Develop and implement a budget that aligns with the marketing objectives.

**Duration:**

The program typically takes 6 months to complete, with weekly or bi-weekly sessions.

**Industry Relevance:**

This program is highly relevant to individuals seeking careers in various industries, including marketing, advertising, digital marketing, business development, and entrepreneurship.

**Additional Information:**

The program is accredited by OTHM, a globally recognized accrediting body for vocational and further education programs.

Upon successful completion, participants will receive a nationally recognized OTHM Level 7 qualification in Business and Marketing Strategy.

**Call to Action:**

Enroll in the OTHM Level 7 Business and Marketing Strategy program today and gain the skills and knowledge to build a successful and impactful marketing career.

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Why this course?

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The Significance of OTHM Level 7 Business and Marketing Strategy in Today's Market

KPI Target Actual
Brand Awareness 50% increase in brand mentions on social media 65% increase
Website Traffic 10,000 visits per month 12,000 visits per month
Lead Generation 200 new leads generated per quarter 250 new leads generated per quarter
Customer Retention 95% customer retention rate 97% customer retention rate
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Who should enrol in OTHM Level 7 Business and Marketing Strategy?

| **Target Audience** | |---|---| | Entrepreneurs, business owners, and marketing professionals seeking to enhance their strategic thinking and planning skills in the dynamic and ever-evolving field of business and marketing. | | **Statistics:** | - 72% of UK businesses are owned by entrepreneurs (Statista, 2023). | - The UK marketing industry is worth an estimated £12.5 billion (Statista, 2023). | **Keywords:** | Business strategy, Marketing strategy, Business development, Marketing planning, Customer insights, Market analysis, Digital marketing, Social media marketing, Business growth, Entrepreneurship, Marketing campaigns, ROI, Data-driven decision-making. | | **Benefits for Learners:** | - Develop a comprehensive understanding of business and marketing principles and best practices. | - Acquire the skills to develop and implement effective strategies that drive growth and success. | - Enhance their decision-making abilities and become more effective leaders in their respective fields. | - Stay ahead of the curve in a rapidly changing business landscape.