• ## Essential Units for OTHM Level 4 + 5 Diploma in Business Management **Marketing Management** * |Marketing Mix Strategy • Define the 7Ps and explain their roles in marketing.
• |Market Segmentation & Targeting • Identify different market segments and develop effective targeting strategies.
• |Branding & Positioning • Develop a strong brand identity and create a compelling positioning statement.
• |Digital Marketing Fundamentals • Explore the fundamentals of digital marketing channels like social media, SEO, and content marketing.
• Finance Management** * |Financial Accounting & Reporting • Understand the principles of financial accounting and reporting.
• |Financial Management Fundamentals • Learn the basics of financial management, including budgeting, capital budgeting, and risk management.
• |Financial Analysis & Reporting • Analyze financial statements and reports to make informed decisions.
• |Financial Planning & Analysis • Develop and implement financial plans to achieve specific goals.
• Human Resource Management** * |Recruitment & Selection • Implement effective recruitment and selection strategies to attract and retain top talent.
• |Employee Relations & Management • Manage employee relations, performance management, and conflict resolution.
• |Training & Development • Develop and implement training programs to enhance employee skills and knowledge.
• |Compensation & Benefits • Manage compensation and benefits programs to attract and retain employees.
• Operations Management** * |Production Management • Understand the principles of production management and optimize production processes.
• |Supply Chain Management • Manage the entire supply chain from raw materials to finished goods.
• |Quality Management • Implement quality control measures to ensure product and service excellence.
• |Operations Planning & Control • Develop and implement operational plans and control key performance indicators.
• Strategic Management** * |Strategic Planning & Analysis • Develop and implement strategic plans to achieve organizational goals.
• |Corporate Social Responsibility & Sustainability • Understand the principles of corporate social responsibility and sustainability.
• |Strategic Implementation & Monitoring • Execute strategic plans effectively and monitor progress to ensure success.
• |Leadership & Management • Develop and demonstrate strong leadership skills and effective management practices.

Assessment

The assessment is done via submission of assignment. There are no written exams.