• ## Essential Units for OTHM Level 3-7 Diploma in Business Management **Marketing Management** * |Marketing Mix Strategy • Define the 7Ps of marketing and explain their roles in attracting and retaining customers.
• |Market Research Techniques • Explore different primary and secondary research methods used in marketing.
• |Branding and Positioning • Define the difference between branding and positioning, and discuss the importance of creating a unique value proposition.
• |Digital Marketing Strategies • Explore the role of social media, search engine optimization (SEO), and content marketing in modern marketing campaigns.
• Finance Management** * |Financial Accounting Concepts • Introduce fundamental accounting principles and concepts, including financial statements and accounting cycles.
• |Financial Management Fundamentals • Explain the role of financial management in an organization, including budgeting, capital budgeting, and working capital management.
• |Financial Analysis Techniques • Introduce basic financial analysis techniques, such as ratios and calculations, and their applications in financial decision-making.
• |Financial Reporting and Analysis • Explain the importance of financial reporting and analysis for investors, creditors, and other stakeholders.
• Operations Management** * |Production Management Concepts • Define the principles and practices of production management, including quality control, supply chain management, and resource optimization.
• |Operations Planning and Control • Explain the role of planning and control in ensuring smooth and efficient operations.
• |Inventory Management • Discuss the importance of inventory management, including inventory control, inventory turnover, and managing stockouts and surpluses.
• |Quality Management • Explain the principles and practices of quality management, including ISO 9001 and Six Sigma.
• |Supply Chain Management • Define the role of the supply chain in the production and distribution of goods and services. **Human Resource Management** * |Human Resource Management Fundamentals • Introduce the core principles and practices of human resource management, including recruitment, selection, training, and employee relations.
• |Employee Relations and Motivation • Explain the importance of employee relations and motivation in creating a positive and productive work environment.
• |Training and Development • Discuss the role of training and development in enhancing employee skills and knowledge.
• |Compensation and Benefits • Explain the principles of compensation and benefits, including salary structures, employee benefits, and employee contracts.
• |Human Resource Planning • Discuss the role of human resource planning in anticipating and meeting the needs of the organization. **Additional Units** * |Business Law and Ethics • Introduce basic concepts of law and ethics relevant to business, including contracts, torts, and corporate governance. * |International Business • Explore the challenges and opportunities faced by businesses operating globally. * |Business Analytics • Introduce basic data analysis techniques and tools used in business decision-making.

Assessment

The assessment is done via submission of assignment. There are no written exams.