OTHM Diploma in Business and Marketing Strategy

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OTHM Diploma in Business and Marketing Strategy

Overview

**OTHM Diploma in Business and Marketing Strategy** **For aspiring business and marketing professionals seeking a dynamic career path, this 100-hour program equips you with the essential knowledge and skills to thrive in the dynamic world of business. This comprehensive course covers the fundamentals of business and marketing, including marketing principles, digital marketing, social media marketing, and more. **Target Audience:** * Individuals seeking a career change or advancement in the business and marketing field. * Recent graduates or those looking to switch careers. * Individuals with a strong foundation in English and mathematics. **Course Highlights:** * Develop a comprehensive understanding of marketing principles and strategies. * Master digital marketing tools and techniques, including social media marketing and email marketing. * Gain insights into market research, consumer behavior, and data analytics. * Enhance your communication and interpersonal skills to excel in a collaborative work environment. **Call to Action:** Join the OTHM Diploma in Business and Marketing Strategy today and embark on a fulfilling and rewarding career journey! Explore the course offerings and registration details on our website.

**Unlock Your Entrepreneurial Spirit with the OTHM Diploma in Business and Marketing Strategy** **Start your entrepreneurial journey with the OTHM Diploma in Business and Marketing Strategy.** This comprehensive program equips you with the essential skills and knowledge to thrive in the dynamic business world. **Key Benefits:** * **Industry-Recognized Certification:** OTHM's internationally recognized diploma is a testament to your commitment to excellence. * **Flexible Learning Format:** Choose from flexible online or evening classes to fit your busy schedule. * **Expert Instructors:** Our team of experienced and industry-certified instructors bring real-world insights to the classroom. * **Comprehensive Curriculum:** Cover a wide range of topics, including marketing, finance, accounting, business management, and more. * **Career Prospects:** This program opens doors to exciting career opportunities in various industries, including marketing, sales, finance, and entrepreneurship. **Join the OTHM Diploma in Business and Marketing Strategy today and empower yourself to achieve your entrepreneurial dreams!**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## OTHM Diploma in Business and Marketing Strategy Essential Units **Marketing Management** * <|im_heading>Fundamentals of Marketing * <|im_content>Introduction to Marketing, Market Research, Consumer Behavior, Marketing Mix, Marketing Strategies **Digital Marketing** * <|im_heading>Search Engine Optimization (SEO) * <|im_content>Keyword Research, On-Page Optimization, Off-Page Optimization, Content Marketing, Link Building * <|im_heading>Social Media Marketing * <|im_content>Facebook, Twitter, Instagram, LinkedIn, YouTube, Content Marketing, Influencer Marketing **Digital Marketing Strategy** * <|im_heading>Integrated Marketing Communications (IMC) * <|im_content>Branding, Advertising, Public Relations, Content Marketing, Email Marketing, Social Media Marketing * <|im_heading>Marketing Analytics and Reporting * <|im_content>Data Analytics, Marketing Metrics, Reporting Tools, Marketing dashboards **Branding and Communications** * <|im_heading>Brand Management * <|im_content>Brand Identity, Brand Positioning, Brand Messaging, Brand Guidelines * <|im_heading>Public Relations * <|im_content>Press Release, Media Relations, Crisis Communication, Social Responsibility **E-commerce and Digital Sales** * <|im_heading>E-commerce Fundamentals * <|im_content>Online Marketing, Search Engine Optimization, Content Marketing, Conversion Rate Optimization (CRO), Customer Relationship Management (CRM) * <|im_heading>Digital Sales and Marketing Automation * <|im_content>Lead Generation, Sales Pipeline, Customer Acquisition, Marketing automation tools **Marketing Research and Analytics** * <|im_heading>Market Research Methods * <|im_content>Primary and Secondary Research, Surveys, Interviews, Focus Groups, Data analysis * <|im_heading>Market Analytics and Data Tools * <|im_content>Market segmentation, market trends, competitor analysis, data visualization

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM Diploma in Business and Marketing Strategy

**OTHM Diploma in Business and Marketing Strategy**

**Learning Outcomes:**

  • Identify and analyze key business and marketing concepts.
  • Develop and implement effective business and marketing strategies.
  • Apply data analytics skills to business and marketing decisions.
  • Analyze and solve marketing challenges.
  • Develop and implement marketing plans and campaigns.
  • Promote and sell products and services effectively.
  • Manage and optimize marketing budgets.

**Duration:**

12 months

**Industry Relevance:**

The OTHM Diploma in Business and Marketing Strategy is highly relevant to individuals seeking careers in various industries, including marketing, advertising, sales, management, and entrepreneurship.

The program covers a wide range of topics, including digital marketing, social media marketing, market research, branding, and more.

Graduates of the OTHM Diploma in Business and Marketing Strategy will be prepared for entry-level positions and can pursue further education or employment opportunities in the field.

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Why this course?

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Who should enrol in OTHM Diploma in Business and Marketing Strategy?

| **Target Audience** | |---|---| | Entrepreneurs, business owners, and aspiring entrepreneurs seeking to establish or grow a business in the UK | | Marketing professionals looking to enhance their strategic thinking and planning skills | | Individuals with a background in other fields who want to switch careers into marketing or business | | Anyone with a passion for business and a desire to learn the fundamentals of marketing and business strategy | | Recent graduates or those looking to upskill for career advancement | | Small and medium-sized businesses (SMBs) looking to develop their marketing and business capabilities | | Individuals seeking to improve their understanding of the marketing and business landscape in the UK |