## Essential Units for OTHM Business Management Diploma with Psychology
**Marketing & Sales**
<|im_heading>Fundamentals of Marketing|im_heading>
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Understanding market principles, consumer behavior, and market segmentation.
Developing effective marketing strategies and campaigns.
Utilizing digital marketing channels for efficient lead generation.
Managing customer relationships and building brand loyalty.
<|im_heading>Psychology of Consumer Behavior|im_heading>
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Exploring the human mind, perception, and decision-making processes.
Understanding consumer motivations, needs, and desires.
Developing effective marketing messages and campaigns.
Analyzing market research data and interpreting consumer behavior.
<|im_heading>Market Research & Analysis|im_heading>
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Developing and executing market research plans.
Gathering and analyzing quantitative and qualitative data.
Interpreting market research findings and drawing meaningful conclusions.
Utilizing market research insights for strategic decision-making.
<|im_heading>Digital Marketing & Social Media|im_heading>
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Understanding the digital landscape and its impact on marketing.
Mastering social media platforms for brand building and customer engagement.
Developing effective content marketing strategies.
Implementing search engine optimization (SEO) techniques for increased visibility.
<|im_heading>Data Analytics & Business Intelligence|im_heading>
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Exploring data analysis tools and techniques for business intelligence.
Interpreting and utilizing data to make informed decisions.
Developing data-driven marketing campaigns and strategies.
Utilizing data analytics for performance measurement and optimization.
<|im_heading>Strategic Management & Leadership|im_heading>
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Developing strategic plans and objectives for business growth.
Managing human resources and building high-performing teams.
Leading and motivating employees to achieve organizational goals.
Promoting ethical behavior and corporate social responsibility.
<|im_heading>Project Management & Operations|im_heading>
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Understanding project management principles and methodologies.
Planning and executing projects effectively.
Managing resources and budgets for successful project completion.
Developing and implementing operational strategies for smooth business operations.
<|im_heading>Business Communication & Presentation Skills|im_heading>
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Mastering written and verbal communication skills for professional presentations.
Developing effective interpersonal communication skills for building relationships.
Presenting ideas and proposals persuasively and engagingly.
Utilizing multimedia tools for effective communication.
The assessment is done via submission of assignment. There are no written exams.