## Essential Units for OTHM BA Marketing Management **Marketing Mix Management:** * <|im_heading>Marketing Strategy * <|im_subheading>Defining the overall direction and goals of marketing activities. * <|im_heading>Market Segmentation * <|im_subheading>Identifying and targeting specific customer groups based on demographics, behavior, and needs. * <|im_heading>Customer Relationship Management (CRM) * <|im_subheading>Tracking and managing interactions with customers throughout the marketing journey. **Content Marketing & Social Media:** * <|im_heading>Content Marketing Strategy * <|im_subheading>Creating valuable and engaging content that resonates with the target audience. * <|im_heading>Social Media Marketing (SMM) * <|im_subheading>Building and engaging with online communities to promote brand awareness and drive traffic. * <|im_heading>Content Creation & Management * <|im_subheading>Developing and producing content across various formats (e.g., blog posts, articles, videos, infographics). **Digital Marketing & Analytics:** * <|im_heading>Digital Marketing Strategy * <|im_subheading>Developing and implementing a comprehensive digital marketing plan that aligns with overall marketing goals. * <|im_heading>Search Engine Optimization (SEO) * <|im_subheading>Optimizing website and content for relevant keywords to improve organic search visibility. * <|im_heading>Pay-Per-Click (PPC) Advertising * <|im_subheading>Targeting specific audiences through paid advertising platforms to increase campaign reach. * <|im_heading>Analytics & Reporting * <|im_subheading>Gathering and analyzing data to track campaign performance, measure ROI, and make informed decisions. **Team & Collaboration:** * <|im_heading>Marketing Team Structure * <|im_subheading>Defining the roles and responsibilities of team members to ensure seamless collaboration. * <|im_heading>Communication & Collaboration Tools * <|im_subheading>Establishing effective communication channels and tools to facilitate teamwork and knowledge sharing. **Budget & Resource Management:** * <|im_heading>Marketing Budget * <|im_subheading>Developing and managing a comprehensive marketing budget that aligns with overall goals and objectives. * <|im_heading>Resource Allocation * <|im_subheading>Allocating resources effectively to optimize campaign performance and maximize ROI.

Assessment

The assessment is done via submission of assignment. There are no written exams.