OTHM BA Marketing Management

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OTHM BA Marketing Management

Overview

**Unlock Your Marketing Potential with OTHM BA Marketing Management**

This comprehensive program is designed for aspiring and experienced marketing professionals seeking to advance their careers in the dynamic and ever-evolving field of business.

Through a rigorous curriculum, you will learn the essential skills and knowledge required to excel in various marketing roles, including digital marketing, social media marketing, content marketing, and more.

Our program is meticulously crafted to provide you with the practical and theoretical foundation you need to confidently navigate the marketing landscape.

Join OTHM BA Marketing Management today and take your marketing career to new heights!

Start Your Journey to Marketing Success

**Unlock Your Marketing Potential with OTHM BA Marketing Management** **Become a Strategic Leader in the Dynamic Marketing Landscape** OTHM's BA Marketing Management program equips you with the essential skills and knowledge to thrive in the ever-evolving marketing world. Our comprehensive curriculum covers the latest trends, technologies, and best practices in marketing, preparing you for a successful career in: * **Marketing agencies** * **Advertising firms** * **Digital marketing companies** * **Startups** **Key Benefits:** * **Industry-recognized certification:** OTHM's program is accredited by UKAS, ensuring industry recognition and credibility. * **Experienced faculty:** Our instructors are industry veterans with extensive experience in marketing and marketing management. * **Hands-on learning:** Get practical experience through real-world projects and simulations. * **Flexible learning schedule:** Choose online or evening classes to fit your busy lifestyle. **Join the OTHM BA Marketing Management program and embark on a fulfilling and rewarding career journey in marketing!** (2)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM BA Marketing Management **Marketing Mix Management:** * <|im_heading>Marketing Strategy * <|im_subheading>Defining the overall direction and goals of marketing activities. * <|im_heading>Market Segmentation * <|im_subheading>Identifying and targeting specific customer groups based on demographics, behavior, and needs. * <|im_heading>Customer Relationship Management (CRM) * <|im_subheading>Tracking and managing interactions with customers throughout the marketing journey. **Content Marketing & Social Media:** * <|im_heading>Content Marketing Strategy * <|im_subheading>Creating valuable and engaging content that resonates with the target audience. * <|im_heading>Social Media Marketing (SMM) * <|im_subheading>Building and engaging with online communities to promote brand awareness and drive traffic. * <|im_heading>Content Creation & Management * <|im_subheading>Developing and producing content across various formats (e.g., blog posts, articles, videos, infographics). **Digital Marketing & Analytics:** * <|im_heading>Digital Marketing Strategy * <|im_subheading>Developing and implementing a comprehensive digital marketing plan that aligns with overall marketing goals. * <|im_heading>Search Engine Optimization (SEO) * <|im_subheading>Optimizing website and content for relevant keywords to improve organic search visibility. * <|im_heading>Pay-Per-Click (PPC) Advertising * <|im_subheading>Targeting specific audiences through paid advertising platforms to increase campaign reach. * <|im_heading>Analytics & Reporting * <|im_subheading>Gathering and analyzing data to track campaign performance, measure ROI, and make informed decisions. **Team & Collaboration:** * <|im_heading>Marketing Team Structure * <|im_subheading>Defining the roles and responsibilities of team members to ensure seamless collaboration. * <|im_heading>Communication & Collaboration Tools * <|im_subheading>Establishing effective communication channels and tools to facilitate teamwork and knowledge sharing. **Budget & Resource Management:** * <|im_heading>Marketing Budget * <|im_subheading>Developing and managing a comprehensive marketing budget that aligns with overall goals and objectives. * <|im_heading>Resource Allocation * <|im_subheading>Allocating resources effectively to optimize campaign performance and maximize ROI.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM BA Marketing Management

**OTHM BA Marketing Management**

Duration: 18 months

Industry Relevance: Highly relevant to individuals seeking careers in marketing, advertising, and related fields.

Learning Outcomes:

  • Develop a comprehensive understanding of marketing principles and best practices.
  • Gain expertise in digital marketing strategies, including SEO, PPC, and social media marketing.
  • Master content creation and marketing tools, such as writing, editing, and design.
  • Develop strong analytical and problem-solving skills for data-driven decision-making.
  • Enhance communication and interpersonal skills for effective collaboration and teamwork.
  • Understand the legal and ethical considerations of marketing practices.

This program is designed to equip individuals with the necessary skills and knowledge to excel in the dynamic and ever-evolving world of marketing.

Upon completion, graduates will be prepared to pursue careers as Marketing Managers, Marketing Specialists, Digital Marketing Specialists, and more.

OTHM BA Marketing Management is an excellent choice for individuals seeking a comprehensive and industry-relevant marketing program.

The program offers a unique blend of theoretical knowledge and practical skills, preparing graduates for successful careers in the ever-evolving world of marketing.

Join OTHM BA Marketing Management today and embark on a rewarding journey in the exciting world of marketing!

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Why this course?

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OTM BA Marketing Management: A Data-Driven Approach

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Who should enrol in OTHM BA Marketing Management?

| **Target Audience** | |---|---| | Marketing professionals looking to upskill their skills in marketing management, particularly in the digital space. | | Individuals seeking a career change or a promotion in the marketing industry. | | Recent graduates with a degree in marketing or a related field seeking to enter the workforce. | | Small and medium-sized businesses (SMBs) looking for marketing professionals to help them achieve their business goals. | | Entrepreneurs and startups seeking to establish a strong online presence and attract customers. | | Anyone interested in learning more about marketing management and its principles. | | **UK-specific Statistics:** | 72% of marketers believe digital marketing is essential for business success. (Statista) | 85% of marketers say they are satisfied with their current job and feel they have the skills and knowledge to succeed. (LinkedIn)