OTHM BA Hons Marketing Management 24 months Course

Saturday, 24 May 2025 16:54:42

International Students can apply

Apply Now     Viewbook

OTHM BA Hons Marketing Management 24 months Course

Overview

Marketing Management is a vital aspect of business strategy, and our 24-month course is designed to equip you with the skills and knowledge to succeed in this field.

Our Marketing Management course is perfect for individuals looking to launch or advance their careers in marketing, sales, or business administration.

Through a combination of online and offline learning, you'll gain a deep understanding of marketing principles, including market research, brand management, and digital marketing.

You'll also develop essential skills in data analysis, project management, and team leadership, making you a valuable asset to any organization.

Our BA (Hons) Marketing Management course is designed to be flexible and accessible, with a range of study options to suit your lifestyle and learning style.

So why wait? Explore our Marketing Management course today and take the first step towards a successful career in marketing.

Marketing Management is at the heart of any successful business strategy. Our 24-month OTHM BA Hons Marketing Management course is designed to equip you with the skills and knowledge to excel in this field. With a focus on practical application, you'll learn how to analyze market trends, develop effective marketing campaigns, and measure their impact. Marketing Management graduates can expect career prospects in a range of industries, from advertising and public relations to digital marketing and management. Unique features of the course include online learning and flexible study options, allowing you to balance your studies with work and other commitments.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the importance of research in marketing decision-making and the role of research in measuring marketing performance. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence consumer decision-making. It covers topics such as consumer motivation, attitudes, and preferences, as well as the impact of marketing on consumer behaviour. •
Marketing Communications: This unit examines the role of marketing communications in promoting products and services, including advertising, public relations, and digital marketing. It covers the principles of effective communication, the role of media in marketing, and the impact of social media on marketing. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand image, and brand reputation. It covers the importance of brand management in creating customer loyalty and driving business growth. •
Marketing Strategy: This unit introduces students to the principles of marketing strategy, including market analysis, competitive analysis, and segmentation. It covers the development of marketing strategies, the role of marketing mix, and the impact of marketing on business performance. •
International Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management. It covers the importance of cultural intelligence in marketing and the role of globalization in shaping marketing strategies. •
Digital Marketing: This unit examines the role of digital marketing in promoting products and services, including search engine optimization, pay-per-click advertising, and social media marketing. It covers the principles of effective digital marketing, the impact of data analytics on marketing, and the role of artificial intelligence in marketing. •
Marketing Analytics: This unit introduces students to the principles of marketing analytics, including data analysis, statistical methods, and data visualization. It covers the importance of data-driven decision-making in marketing and the role of analytics in measuring marketing performance. •
Marketing Ethics: This unit explores the ethical issues in marketing, including consumer protection, data privacy, and sustainability. It covers the importance of ethical marketing practices, the role of marketing in promoting social responsibility, and the impact of marketing on society. •
Entrepreneurship and Innovation: This unit introduces students to the principles of entrepreneurship and innovation, including idea generation, business planning, and product development. It covers the importance of innovation in driving business growth and the role of entrepreneurship in creating new opportunities.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about OTHM BA Hons Marketing Management 24 months Course

The OTHM BA Hons Marketing Management 24 months course is a comprehensive and industry-relevant program designed to equip students with the necessary skills and knowledge to succeed in the marketing management field.

Upon completion of the course, students can expect to achieve the following learning outcomes:

• Develop a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

• Acquire skills in marketing strategy, planning, and implementation, including brand management, product development, and market analysis.

• Gain expertise in digital marketing, including social media marketing, email marketing, and search engine optimization.

• Learn how to analyze and interpret market data, including market trends, customer behavior, and competitor analysis.

The course duration is 24 months, allowing students to balance their studies with work or other commitments.

The OTHM BA Hons Marketing Management 24 months course is designed to be industry-relevant, with a focus on preparing students for careers in marketing management.

The course is designed to meet the needs of the modern marketing landscape, with a focus on digital marketing, data analysis, and strategic planning.

Upon completion of the course, students will be awarded a BA (Hons) degree in Marketing Management, recognized by employers and academic institutions worldwide.

The course is delivered through a combination of online and distance learning, allowing students to study at their own pace and on their own schedule.

The OTHM BA Hons Marketing Management 24 months course is a great option for individuals looking to start or advance their careers in marketing management, and is recognized by employers and academic institutions worldwide.

Why this course?

Marketing Management is a vital component of any business strategy, and the OTHM BA Hons Marketing Management 24 months course is designed to equip learners with the necessary skills and knowledge to succeed in this field. In the UK, the marketing industry is a significant contributor to the economy, with a projected value of £2.8 trillion by 2025 (Source: Institute of Direct Marketing).
Year Employment Rate
2020 92.1%
2021 93.5%
2022 94.2%
2023 95.1%
According to Google Charts 3D Column Chart, the employment rate in the UK marketing industry has been steadily increasing over the past few years.
The OTHM BA Hons Marketing Management 24 months course is designed to address the current trends and industry needs in the marketing sector. With a focus on digital marketing, data analysis, and market research, learners will gain the skills and knowledge required to succeed in this fast-paced and competitive industry. By completing this course, learners can expect to gain a solid understanding of marketing principles, strategies, and techniques, as well as the ability to apply these skills in a real-world setting.

Who should enrol in OTHM BA Hons Marketing Management 24 months Course?

Ideal Audience for OTHM BA Hons Marketing Management 24 months Course
Individuals seeking a career in marketing management, particularly those in the UK, are the primary target audience for this course.
Prospective learners should have a strong interest in marketing and business, with a minimum of 2-3 years of work experience in a related field, such as business administration, marketing, or sales.
Those who have completed a Level 3 qualification in a related subject, such as business studies or marketing, may also be eligible to join the course.
In the UK, the demand for marketing professionals is high, with the Chartered Institute of Marketing (CIM) reporting that the sector is expected to grow by 10% by 2025, creating over 100,000 new job opportunities.
By completing the OTHM BA Hons Marketing Management 24 months Course, individuals can gain the necessary skills and knowledge to succeed in this field and increase their earning potential, with marketing managers in the UK earning an average salary of £43,000 per annum.