OTHM BA Course in Marketing Management

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OTHM BA Course in Marketing Management

Overview

**OTHM BA Course in Marketing Management** **For aspiring marketing professionals seeking a dynamic career path, OTHM's BA in Marketing Management equips you with the essential knowledge and skills to thrive in the dynamic and ever-evolving world of marketing. This comprehensive program covers a wide range of topics, including market research, digital marketing, social media marketing, content marketing, and more. **Our program is designed for:** * **Aspiring marketing professionals:** Individuals with no prior marketing experience. * **Career changers:** Professionals looking to switch careers into marketing. * **Anyone with a passion for marketing:** Individuals seeking a challenging and rewarding career. **With OTHM's BA in Marketing Management, you will:** * Gain a strong foundation in marketing principles and practices. * Develop essential skills in research, analysis, and problem-solving. * Learn how to create and execute effective marketing campaigns. * Explore the latest digital marketing trends and technologies. * Build a network of like-minded individuals in the marketing industry. **Don't wait any longer to embark on your marketing journey. Explore the OTHM BA in Marketing Management program today and unlock your potential in the exciting world of marketing!**

**Unlock Your Marketing Potential with OTHM BA in Marketing Management** **Become a Strategic Brand Master:** OTHM's BA in Marketing Management equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. **Career-Defining Opportunities:** This comprehensive program opens doors to exciting marketing careers in diverse industries, including advertising, marketing agencies, public relations, and more. **Unique Features:** * **Industry-Recognized Curriculum:** Developed in collaboration with industry experts, our program covers the latest trends and best practices in marketing. * **Expert Faculty:** Our team of experienced and passionate instructors bring real-world experience to the classroom, ensuring you receive practical guidance. * **Career Support:** We provide dedicated career support services to help you navigate your job search and achieve your career goals. **Start Your Marketing Journey Today!** Join OTHM's BA in Marketing Management program and unlock your limitless potential in the exciting world of marketing.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM BA Course in Marketing Management **Marketing Mix & Strategy**
• **Marketing Strategy & Planning** • Define marketing objectives and strategies aligned with the organization's overall goals. • **Market Research & Analysis** • Conduct thorough market research to identify customer needs, trends, and competitor analysis. • **Branding & Positioning** • Develop a strong brand identity and positioning that resonates with the target audience. • **Marketing Mix & 7Ps** • Understand the 7Ps of marketing (product, price, place, promotion, people, process, and physical evidence) and their roles in achieving marketing objectives. **Digital Marketing**
• **Search Engine Optimization (SEO)** • Optimize website content and structure for relevant keywords to improve organic search visibility. • **Pay-Per-Click (PPC) Advertising** • Utilize PPC advertising platforms to target specific audience segments and drive traffic to the website. • **Social Media Marketing** • Build and engage with social media communities to build brand awareness and foster customer relationships. • **Content Marketing** • Create valuable and engaging content that attracts and retains target audience. **Digital Analytics & Reporting**
• **Data Analytics for Marketing** • Collect, analyze, and interpret marketing data to identify trends and make informed decisions. • **Marketing Reporting & Insights** • Generate comprehensive marketing reports and insights to track campaign performance and measure ROI. • **Data Visualization & Reporting Tools** • Utilize data visualization tools to create clear and insightful reports for stakeholders. **Customer Relationship Management (CRM)**
• **CRM Fundamentals** • Understand the principles and benefits of CRM systems in managing customer interactions. • **Lead Management & Sales Pipeline** • Track and nurture leads to convert them into paying customers. • **Customer Relationship Management Tools** • Implement effective CRM tools to streamline communication and build stronger customer relationships. **Marketing Campaigns & Events**
• **Campaign Planning & Development** • Develop and execute comprehensive marketing campaigns aligned with marketing objectives and strategies. • **Event Management & Promotion** • Plan and execute successful marketing events that generate leads and build brand awareness. • **Marketing Measurement & Evaluation** • Track and measure campaign performance to ensure they achieve desired marketing objectives. **Additional Units**
• **Digital Marketing for Small Businesses** • Strategies for small businesses to effectively implement digital marketing tactics. • **Marketing Ethics & Social Responsibility** • Understand and adhere to ethical marketing practices and social responsibility standards. • **Marketing Trends & Innovation** • Stay updated on the latest marketing trends and innovations to adapt and thrive in the dynamic marketing landscape.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM BA Course in Marketing Management

**OTHM BA Course in Marketing Management**

**Learning Outcomes:**

  • Identify and analyze marketing principles and theories.
  • Develop and implement marketing strategies.
  • Conduct market research and analyze data.
  • Create compelling marketing content.
  • Manage and optimize marketing campaigns.
  • Develop and implement marketing plans.

**Duration:**

1 year (30 credits)

**Industry Relevance:**

  • Marketing is a highly dynamic and ever-changing field.
  • OTHM's BA in Marketing Management program prepares graduates for the latest industry trends.
  • The program focuses on developing essential skills that employers seek, such as market research, data analysis, and creative thinking.
  • Graduates will be well-equipped to pursue successful careers in various marketing roles, including marketing manager, brand manager, and digital marketing specialist.

**Additional Information:**

  • The program is accredited by UKAS.
  • It is offered online and on-campus.
  • The program is designed to meet the needs of working professionals.

**Start Your Journey to a Marketing Career Today!**

Why this course?

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OTHM BA Course in Marketing Management

``` **Chart 1: Number of Students Enrolled in OTHM BA Course in Marketing Management (UK)** [Image of a bar chart showing the number of students enrolled in OTHM BA course in marketing management in the UK] **Chart 2: Average Salary of Graduates of OTHM BA Course in Marketing Management (UK)** [Image of a line chart showing the average salary of graduates of OTHM BA course in marketing management in the UK]

Who should enrol in OTHM BA Course in Marketing Management?

| **Target Audience** | |---|---| | Marketing professionals looking to enhance their marketing skills | | Recent graduates with a degree in marketing or a related field | | Individuals seeking a career change in marketing | | Small and medium-sized businesses looking to build a strong marketing presence | | Entrepreneurs with a passion for marketing | | Anyone interested in learning the fundamentals of marketing management | | UK-based individuals seeking to pursue a career in marketing | | Individuals seeking to upskill and reskill for a career in marketing |