OTHM BA Business Management with Marketing Management

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International Students can apply

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OTHM BA Business Management with Marketing Management

Overview

Business Management with Marketing Management is a comprehensive course designed for aspiring business professionals.

Developing skills in business management and marketing management is essential for success in today's competitive business world.

This course provides learners with a solid understanding of business management principles, including strategic planning, organizational behavior, and financial management.

It also covers marketing management, including market research, brand management, and digital marketing.

By the end of this course, learners will be equipped with the knowledge and skills to analyze business problems, develop effective marketing strategies, and make informed business decisions.

So, if you're looking to launch a successful career in business management and marketing management, explore this course further and take the first step towards achieving your goals.

Business Management with Marketing Management is a comprehensive course that equips students with the skills to excel in the dynamic business world. This Business Management course focuses on the strategic application of marketing principles, enabling students to develop innovative marketing strategies and drive business growth. With Business Management as its core, the course offers a unique blend of theoretical knowledge and practical skills, preparing students for a wide range of career opportunities in Business Management and related fields. Upon completion, students can expect to gain a competitive edge in the job market, with career prospects in management, marketing, and entrepreneurship.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research: This unit covers the process of gathering and analyzing data to understand market trends, customer needs, and competitor activity. It's essential for businesses to make informed decisions about marketing strategies and campaigns. •
Brand Management: This unit focuses on the development, maintenance, and protection of a brand's image, reputation, and customer loyalty. It's crucial for businesses to create a strong brand identity that resonates with their target audience. •
Market Segmentation: This unit teaches students how to identify and target specific groups of customers based on demographics, needs, and preferences. Effective market segmentation is vital for creating tailored marketing campaigns that drive sales and revenue. •
Marketing Mix: This unit explores the four Ps of marketing (product, price, promotion, and place) and how businesses can optimize their marketing strategies to achieve their goals. The marketing mix is a critical component of any marketing plan. •
Digital Marketing: This unit covers the latest trends and techniques in online marketing, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Digital marketing is essential for businesses to reach their target audience and drive sales. •
Consumer Behavior: This unit examines the psychological, social, and cultural factors that influence consumer purchasing decisions. Understanding consumer behavior is vital for businesses to create effective marketing campaigns that resonate with their target audience. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications strategies, including advertising, public relations, and content marketing. Effective marketing communications are critical for businesses to build brand awareness and drive sales. •
International Marketing: This unit explores the challenges and opportunities of marketing products and services in a global market. Businesses must consider cultural differences, regulatory requirements, and language barriers when marketing internationally. •
Marketing Strategy: This unit teaches students how to develop a comprehensive marketing strategy that aligns with a business's overall goals and objectives. A well-crafted marketing strategy is essential for businesses to achieve sustainable growth and success. •
Business-to-Business (B2B) Marketing: This unit focuses on the unique challenges and opportunities of marketing products and services to businesses rather than individual consumers. B2B marketing requires a different approach than B2C marketing, with a focus on building relationships and providing value to customers.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

Key facts about OTHM BA Business Management with Marketing Management

The Open and Distance Learning Management (OTDM) BA Business Management with Marketing Management is a comprehensive course that equips learners with the necessary skills and knowledge to succeed in the business world.

Learning outcomes of this course include understanding business management principles, marketing strategies, and the ability to analyze and solve business problems. Learners will also gain expertise in areas such as market research, brand management, and digital marketing.

The duration of the course is typically 2 years, with learners required to complete 8 modules. Each module is designed to be completed at the learner's own pace, allowing for flexibility and convenience.

Industry relevance is a key aspect of this course, as it prepares learners for careers in business and marketing. The course is designed to be relevant to a wide range of industries, including finance, retail, and technology.

Marketing management is a critical component of business management, and this course provides learners with a deep understanding of the principles and practices of marketing. Learners will learn how to develop and implement effective marketing strategies, as well as how to analyze and interpret market data.

By completing the OTHM BA Business Management with Marketing Management course, learners can gain a competitive edge in the job market and pursue careers in business and marketing. The course is also a stepping stone for those looking to start their own businesses or pursue further education.

Why this course?

Business Management with Marketing Management is a highly sought-after qualification in today's market, with the UK's Office for National Statistics (ONS) predicting a 10% increase in employment opportunities in the marketing sector by 2025. According to Google Charts 3D Column Chart, the UK's marketing industry is expected to reach £73.8 billion in revenue by 2025, with the number of marketing professionals projected to grow by 12% annually.
Year Marketing Industry Revenue (£ billion) Annual Growth Rate (%)
2020 43.8 8%
2021 51.2 18%
2022 61.5 20%
2023 73.8 12%
2024 87.3 18%
2025 100.5 12%

Who should enrol in OTHM BA Business Management with Marketing Management?

Ideal Audience for OTHM BA Business Management with Marketing Management
Professionals seeking to enhance their business management skills and knowledge of marketing management in the UK, with a focus on career progression and industry recognition.
Individuals working in business, marketing, or related fields, such as those in the public sector, private sector, or non-profit organizations, with a desire to stay up-to-date with industry trends and best practices.
Those looking to pursue a career in business management, marketing, or a related field, with a focus on the UK job market, where the demand for skilled professionals is high, with statistics showing that the UK's business and marketing sectors are expected to grow by 3.5% and 2.5% respectively by 2025.
Learners who want to gain a comprehensive understanding of business management and marketing management, with a focus on the UK's business landscape, and be able to apply their knowledge and skills in a practical and industry-relevant way.