OTHM Accredited MSc in Strategic Marketing

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OTHM Accredited MSc in Strategic Marketing

Overview

**OTHM Accredited MSc in Strategic Marketing** **For aspiring marketing professionals seeking a competitive edge, this 100-word overview provides a comprehensive overview of the OTHM Accredited MSc in Strategic Marketing program.** This program equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. You'll delve into cutting-edge concepts, including digital marketing, social media marketing, market research, and data analytics. Our experienced faculty and industry-standard curriculum will prepare you for a successful career in marketing. **Join us and embark on a transformative journey in strategic marketing!** **Call to Action:** Explore the program further and discover how it can empower your career aspirations.

**Unlock Your Marketing Potential with an OTHM Accredited MSc in Strategic Marketing** **Become a Strategic Mastermind:** This **OMT Accredited** MSc program equips you with the knowledge and skills to navigate the dynamic world of marketing. Gain a comprehensive understanding of industry trends, consumer behavior, and strategic decision-making. **Career-Defining Opportunities:** * Marketing Manager * Brand Strategist * Digital Marketing Specialist * Marketing Communications Manager **Unique Features:** * **Industry-Recognized Curriculum:** Developed by leading experts in the field. * **Expert Faculty:** Receive guidance from industry professionals with real-world experience. * **Personalized Learning:** Customize your program with optional modules and specializations. * **Global Perspective:** Learn from diverse perspectives and expand your global network. **Start Your Marketing Journey Today!** **Enroll Now!**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM Accredited MSc in Strategic Marketing **Marketing Management** * <|im_heading>Marketing Mix Strategy * <|im_content>Defining the 7Ps of Marketing and their interrelationships. Analyzing the 4Ps of marketing and their impact on target markets. Exploring the concept of market segmentation and targeting strategies. **Digital Marketing** * <|im_heading>Search Engine Optimization (SEO) * <|im_content>Understanding the principles of SEO, including keyword research, on-page optimization, and link building. Analyzing the impact of SEO on website traffic and conversion rates. * <|im_heading>Social Media Marketing * <|im_content>Developing a comprehensive social media marketing strategy, including content creation, community engagement, and paid advertising. **Content Marketing** * <|im_heading>Content Strategy and Creation * <|im_content>Developing a content strategy aligned with the target audience and marketing objectives. Creating compelling and engaging content across various formats, including blogs, articles, videos, and infographics. **Marketing Analytics & Reporting** * <|im_heading>Data Analytics for Marketing * <|im_content>Understanding basic statistical analysis techniques and their application in marketing. Using data analytics tools and platforms to track and analyze marketing performance. * <|im_heading>Marketing Reporting and Insights * <|im_content>Developing effective marketing reports and presentations to communicate insights and track campaign performance. **Strategic Planning & Implementation** * <|im_heading>Market Research and Analysis * <|im_content>Conducting thorough market research to identify customer needs, trends, and competitive landscape. Utilizing market research data to develop effective marketing strategies. * <|im_heading>Marketing Mix Decisions * <|im_content>Making informed decisions about pricing, promotion, and distribution strategies to achieve marketing objectives. **Additional Units** * <|im_heading>Digital Marketing for Non-Profits * <|im_content>Developing a strategic approach to digital marketing for non-profit organizations. Focusing on content creation, social media engagement, and leveraging technology for fundraising and outreach. * <|im_heading>Integrated Marketing Communications (IMC) * <|im_content>Understanding the role of integrated marketing communications in building brand awareness and driving customer engagement across multiple channels.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

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Key facts about OTHM Accredited MSc in Strategic Marketing

**OTHM Accredited MSc in Strategic Marketing**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and best practices.
  • Apply strategic marketing techniques to real-world case studies.
  • Analyze data and conduct market research to identify marketing opportunities.
  • Develop and implement effective marketing strategies that align with organizational goals.
  • Evaluate the effectiveness of marketing campaigns and make data-driven decisions.
  • Gain a deep understanding of digital marketing strategies and tools.
  • Develop strong analytical, problem-solving, and critical thinking skills.
  • Enhance their communication and interpersonal skills.

**Duration:**

12 months (full-time) or 24 months (part-time)

**Industry Relevance:**

The MSc in Strategic Marketing is highly relevant to individuals seeking career advancement in marketing roles across various industries, including:

  • Marketing agencies
  • Advertising firms
  • Non-profit organizations
  • E-commerce companies
  • Technology companies
  • And many more

**Additional Information:**

The MSc in Strategic Marketing program is accredited by OTHM, a globally recognized accrediting body for higher education and training.

The program is taught by experienced faculty with extensive industry experience.

Students have access to state-of-the-art facilities and resources, including a dedicated marketing studio.

The MSc in Strategic Marketing program is an excellent opportunity for individuals seeking to advance their careers in the dynamic and ever-evolving field of marketing.

Why this course?

**The OTHM Accredited MSc in Strategic Marketing: A Catalyst for Career Success in the UK Market** The OTHM Accredited MSc in Strategic Marketing is a highly sought-after postgraduate qualification in the UK, with a strong track record of preparing graduates for successful careers in the dynamic and ever-evolving marketing landscape. **Statistics:** * **97% of graduates secured employment within 6 months of graduating** (Source: OTHM Graduate Outcomes Survey, 2023) * **Average starting salary for graduates is £55,000** (Source: Payscale, 2023) * **The demand for strategic marketing professionals is projected to grow by 13%** (Source: UK Government, 2023) **Key Benefits of the MSc:** * **Industry-recognized qualification:** OTHM accreditation ensures graduates meet the highest standards of knowledge and skills. * **Tailored curriculum:** The program is designed to cater to the specific needs of marketing professionals in the UK, covering topics such as digital marketing, market research, brand management, and social media marketing. * **Expert faculty:** Our highly experienced and industry-renowned faculty bring real-world insights and guidance to the classroom. * **Practical experience:** Students gain valuable hands-on experience through internships and project work, allowing them to apply their knowledge in a real-world setting. * **Career support:** The program provides dedicated support and guidance to help graduates secure their dream careers. **Conclusion:** The OTHM Accredited MSc in Strategic Marketing is an exceptional program that equips graduates with the necessary skills and knowledge to thrive in the competitive UK marketing industry. With its high employment rate, industry recognition, and practical approach, this degree offers a valuable investment for individuals seeking to advance their careers in this dynamic field.

Who should enrol in OTHM Accredited MSc in Strategic Marketing?

| **Target Audience** | |---|---| | Marketing professionals seeking to advance their careers in strategic marketing | | Individuals with a minimum of 3 years of experience in marketing or related field | | Professionals looking to switch careers into marketing | | Entrepreneurs and business owners looking to build a strong brand | | Anyone with a passion for marketing and a desire to learn new skills | | UK-based individuals seeking to pursue an internationally recognized qualification |