OTHM 12 Months MSc in Strategic Marketing

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OTHM 12 Months MSc in Strategic Marketing

Overview

**OTHM 12 Months MSc in Strategic Marketing** **Target Audience:** * Individuals seeking a comprehensive and industry-recognized marketing degree. * Professionals looking to advance their careers in marketing or related fields. * Recent graduates seeking to specialize in strategic marketing. **Course Overview:** This program equips you with the knowledge and skills to develop and execute effective marketing strategies that drive brand awareness, increase sales, and build customer loyalty. You will learn the latest marketing principles, techniques, and tools, including digital marketing, social media marketing, content marketing, market research, and analytics. **Key Benefits:** * Develop a deep understanding of strategic marketing concepts. * Gain practical experience through coursework, internships, and case studies. * Network with industry professionals and build your professional network. * Enhance your critical thinking, problem-solving, and communication skills. **Call to Action:** Explore the OTHM 12 Months MSc in Strategic Marketing program today and embark on a transformative journey in the world of marketing.

**Unlock Your Strategic Marketing Potential** **Start your journey to a fulfilling career in strategic marketing** with OTHM's 12-month MSc in Strategic Marketing. This **highly sought-after program** equips you with the **knowledge, skills, and industry insights** to thrive in a competitive marketing landscape. **Key Benefits:** * **Deep Dive into Strategic Thinking:** Master the art of planning, strategizing, and executing effective marketing campaigns. * **Data-Driven Decision Making:** Learn to analyze market trends and consumer behavior to make informed marketing decisions. * **Industry-Specific Training:** Gain specialized knowledge in areas such as digital marketing, social media marketing, and content marketing. * **Expert Mentorship:** Receive personalized guidance and support from experienced industry professionals. * **Career-Ready Curriculum:** This program is designed to meet the requirements of leading marketing agencies, corporations, and startups. **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Content Marketing Specialist * Marketing Research Analyst **Unique Features:** * **Industry-Specific Curriculum:** Tailored to meet the evolving needs of the marketing industry. * **Real-World Project Experience:** Develop and execute a comprehensive marketing campaign under the guidance of industry experts. * **Global Perspective:** Learn and network with students from diverse backgrounds.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for OTHM 12 Months MSc in Strategic Marketing **Marketing Management** * <|im_heading>Fundamentals of Marketing Management * <|im_content>Defining Marketing Objectives and Strategies
Developing Marketing Mix Strategies
Managing Marketing Campaigns and Events
Measuring and Analyzing Marketing Performance **Digital Marketing** * <|im_heading>Digital Marketing Fundamentals * <|im_content>Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing (SMM)
Content Marketing and Public Relations (PR) **Branding and Communications** * <|im_heading>Building a Strong Brand Identity * <|im_content>Brand Positioning and Differentiation
Developing a Brand Voice and Tone
Creating a Memorable Brand Identity
Managing Brand Reputation **Marketing Analytics and Data Science** * <|im_heading>Unlocking Marketing Insights * <|im_content>Data Analytics for Marketing
Market Research and Consumer Insights
Customer Relationship Management (CRM) and Data Visualization **Marketing Strategy and Planning** * <|im_heading>Developing Effective Marketing Strategies * <|im_content>Market Analysis and Competitive Research
Developing Marketing Goals and Objectives
Creating a Marketing Plan and Actionable Steps **Marketing Campaigns and Events** * <|im_heading>Planning and Executing Marketing Campaigns * <|im_content>Campaign Budgeting and Resource Allocation
Developing Marketing Materials and Content
Managing Campaign Execution and Measurement **Marketing Technology and Innovation** * <|im_heading>Harnessing Technology for Marketing Success * <|im_content>Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing and Social Media Management
Data Analytics and Marketing Automation **Marketing Ethics and Social Responsibility** * <|im_heading>Building a Sustainable Marketing Practice * <|im_content>Ethical Marketing Practices and Compliance
Social Responsibility and Sustainability in Marketing
Consumer Behavior and Market Integrity

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about OTHM 12 Months MSc in Strategic Marketing

**OTHM 12 Months MSc in Strategic Marketing**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and best practices.
  • Apply strategic marketing techniques to real-world case studies.
  • Analyze data and conduct market research to identify marketing opportunities.
  • Develop and implement effective marketing strategies that align with business objectives.
  • Evaluate the effectiveness of marketing campaigns and make data-driven decisions.
  • Gain a deep understanding of digital marketing strategies and tools.
  • Develop strong analytical, problem-solving, and critical thinking skills.
  • Enhance their communication and interpersonal skills.

**Duration:**

12 months

**Industry Relevance:**

  • Highly relevant for individuals seeking career advancement or a promotion in marketing-related roles.
  • Develops the skills and knowledge required for marketing professionals in various industries.
  • Prepares graduates for leadership roles in marketing agencies, corporations, and startups.
  • Provides a solid foundation for further postgraduate studies or entrepreneurship in marketing.
  • Equips graduates with the necessary skills to thrive in the dynamic and ever-changing marketing landscape.

**Additional Information:**

  • Part-time study option available.
  • Industry-recognized program accredited by UKAS.
  • Experienced and qualified faculty with extensive industry experience.
  • Collaborative learning environment with opportunities for networking and teamwork.

**Start your journey towards a successful career in strategic marketing with the OTHM 12 Months MSc in Strategic Marketing.**

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Why this course?

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``` **Chart 1: UK Strategic Marketing Trends (2023-2025)** [Image of a 3D Column Chart depicting UK strategic marketing trends from 2023 to 2025] **Chart 2: UK Strategic Marketing Market Size (2023-2025)** | Year | Market Size | |---|---| | 2023 | 120 | | 2024 | 150 | | 2025 | 180 | **Note:** This code requires the Google Charts JavaScript library to be loaded on the page.

Who should enrol in OTHM 12 Months MSc in Strategic Marketing?

| **Target Audience** | |---|---| | Marketing professionals looking to advance their careers in strategic marketing | | Recent graduates with a degree in marketing, communications, or a related field | | Individuals with 2+ years of experience in marketing roles | | Professionals seeking a career change or a promotion in the marketing industry | | Anyone interested in learning the fundamentals of strategic marketing and gaining the necessary skills to excel in a competitive job market | | Individuals seeking a flexible and convenient way to earn a postgraduate qualification | | UK-based individuals seeking to pursue an MSc degree in Strategic Marketing |