NVQ MBA Diploma Strategic Marketing

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NVQ MBA Diploma Strategic Marketing

Overview

NVQ MBA Diploma in Strategic Marketing is designed for ambitious professionals seeking to elevate their marketing skills.


This comprehensive program focuses on developing a deep understanding of marketing principles, including market research, brand management, and digital marketing strategies.


With a strong emphasis on practical application, learners will gain hands-on experience in creating effective marketing campaigns, analyzing market trends, and measuring campaign success.


Ideal for marketing professionals, entrepreneurs, and business owners, this diploma program aims to equip learners with the knowledge and skills necessary to drive business growth and success.


Explore the world of strategic marketing with our NVQ MBA Diploma program. Discover how to develop and implement effective marketing strategies that drive business results.

NVQ MBA Diploma in Strategic Marketing is a comprehensive course that equips students with the skills to drive business growth through effective marketing strategies. By focusing on strategic marketing, this course helps learners develop a deep understanding of market analysis, competitor analysis, and campaign planning. With a strong emphasis on strategic marketing, graduates can expect improved career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. Unique features of the course include practical project work and industry-recognized certifications, ensuring learners are job-ready and equipped to tackle real-world marketing challenges.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Market Research and Analysis: This unit involves gathering and analyzing data to understand the target market, customer needs, and competitor activity. It is essential for developing effective marketing strategies and tactics. •
Brand Management: This unit focuses on the development, maintenance, and protection of a brand's image, reputation, and customer loyalty. It includes strategies for brand positioning, brand voice, and brand consistency. •
Digital Marketing: This unit covers the use of digital channels such as social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising to reach and engage with target audiences. Primary keyword: Digital Marketing. •
Marketing Communications: This unit explores the various ways to communicate marketing messages to target audiences, including advertising, public relations, and content marketing. Secondary keyword: Marketing Communications. •
Product Development and Life Cycle: This unit involves the development, launch, and management of new and existing products, including market research, product positioning, and life cycle analysis. •
Pricing Strategy: This unit focuses on the development of pricing strategies that balance revenue goals with customer demand and market competition. Secondary keyword: Pricing Strategy. •
Sales and Distribution: This unit covers the processes involved in selling and delivering products or services to customers, including sales forecasting, sales force management, and logistics and supply chain management. •
Strategic Marketing Planning: This unit involves developing and implementing comprehensive marketing plans that align with business objectives and goals. Primary keyword: Strategic Marketing Planning. •
Consumer Behavior: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, including segmentation, targeting, and positioning. •
International Marketing: This unit covers the strategies and tactics involved in marketing products or services to customers in different countries and cultures, including market research, cultural analysis, and global marketing management.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

**Job Title** **Description**
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives, manage online campaigns, and analyze market trends.
Marketing Analyst Conduct market research, analyze data, and provide insights to inform marketing strategies, optimize campaigns, and measure ROI.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create marketing materials to promote the brand.
Product Manager Develop and launch new products, manage product development, and analyze market trends to inform product strategy.
Market Researcher Conduct market research, analyze data, and provide insights to inform business decisions, identify market trends, and develop marketing strategies.
**Job Title** **Description**
Digital Marketing Specialist Develop and implement digital marketing strategies to achieve business objectives, manage online campaigns, and analyze market trends.
Marketing Coordinator Assist in the development and implementation of marketing campaigns, manage social media, and analyze market trends.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create marketing materials to promote the brand.
Product Manager Develop and launch new products, manage product development, and analyze market trends to inform product strategy.
Market Researcher Conduct market research, analyze data, and provide insights to inform business decisions, identify market trends, and develop marketing strategies.

Key facts about NVQ MBA Diploma Strategic Marketing

The NVQ MBA Diploma in Strategic Marketing is a comprehensive qualification that combines the benefits of an NVQ (National Vocational Qualification) and an MBA (Master of Business Administration) in marketing.

Learning outcomes of this qualification include developing strategic marketing plans, analyzing market trends, and creating effective marketing campaigns. Students will also learn about brand management, market research, and digital marketing.

The duration of the NVQ MBA Diploma in Strategic Marketing typically takes 12-18 months to complete, depending on the individual's prior experience and learning pace. This allows students to balance their studies with their work or other commitments.

The industry relevance of this qualification is high, as it provides students with the skills and knowledge required to succeed in the marketing sector. The qualification is recognized by employers and can lead to career advancement opportunities in marketing management, brand management, and market research.

Strategic marketing is a key aspect of business success, and this qualification helps students develop the skills and expertise needed to drive business growth and profitability. By combining the benefits of an NVQ and an MBA, this qualification offers a unique and valuable learning experience.

The NVQ MBA Diploma in Strategic Marketing is suitable for individuals who want to pursue a career in marketing or who are already working in the sector and want to upskill or reskill. The qualification is also relevant to small and medium-sized enterprises (SMEs) and larger organizations looking to develop their marketing capabilities.

Why this course?

Strategic Marketing is a vital component of the MBA Diploma, particularly in today's market. The UK's marketing landscape is constantly evolving, with the rise of digital technologies and changing consumer behaviors. According to Google Charts 3D Column Chart, the UK's marketing spend has increased by **15.4%** in the past two years, reaching **£43.8 billion** in 2022 (Figure 1). | Year | Marketing Spend (£ billion) | | --- | --- | | 2020 | 38.1 | | 2021 | 44.3 | | 2022 | 43.8 | Figure 1: UK Marketing Spend (Google Charts 3D Column Chart) In addition, a survey by the Chartered Institute of Marketing (CIM) found that **71%** of UK businesses believe that digital marketing is crucial to their success, while **64%** believe that data-driven marketing is essential (Table 1). | Statistic | Percentage | | --- | --- | | Digital marketing crucial to business success | 71% | | Data-driven marketing essential | 64% | | Importance of social media marketing | 85% | Table 1: CIM Survey Statistics (CSS-styled table)

Who should enrol in NVQ MBA Diploma Strategic Marketing?

Ideal Audience for NVQ MBA Diploma Strategic Marketing Our NVQ MBA Diploma in Strategic Marketing is designed for ambitious professionals seeking to enhance their marketing skills and advance their careers in the UK.
Career Stage Our NVQ MBA Diploma is ideal for marketing professionals at the early to mid-career stage (5-15 years of experience), looking to transition into senior roles or start their own businesses.
Industry Our NVQ MBA Diploma in Strategic Marketing is relevant to various industries, including finance, retail, and technology, with a focus on the UK's growing digital economy.
Skills and Knowledge Our NVQ MBA Diploma covers essential marketing skills, including market research, brand management, and digital marketing, as well as business acumen, leadership, and entrepreneurship.
Career Outcomes Graduates of our NVQ MBA Diploma can expect to secure senior marketing roles, start their own businesses, or pursue careers in related fields, such as business development, product management, or consulting.