NVQ BA Hons in Marketing Management

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NVQ BA Hons in Marketing Management

Overview

NVQ BA Hons in Marketing Management is a comprehensive qualification that equips learners with the skills and knowledge to succeed in the dynamic world of marketing.


Marketing is a rapidly evolving field that requires innovative thinking, creativity, and strategic planning. This NVQ is designed for individuals who want to develop a deep understanding of marketing principles, practices, and techniques.

Through a combination of theoretical and practical learning, learners will gain expertise in areas such as market research, brand management, digital marketing, and campaign analysis.


Marketing professionals can expect to develop a range of skills, including critical thinking, problem-solving, and communication. This NVQ is ideal for those looking to launch or advance their careers in marketing.

So why not explore this exciting opportunity further? Discover how the NVQ BA Hons in Marketing Management can help you achieve your career goals and succeed in the world of marketing.

NVQ BA Hons in Marketing Management is a comprehensive course that equips students with the skills and knowledge to succeed in the dynamic world of marketing management. By specializing in marketing management, students gain a deep understanding of the principles and practices that drive business success. The course offers a range of benefits, including practical experience through work placements and industry-recognized qualifications. Graduates can expect excellent career prospects in a variety of industries, from advertising and public relations to digital marketing and management. The course also features a unique flexible learning approach and state-of-the-art facilities.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Digital Marketing Strategy
This unit focuses on the development of a comprehensive digital marketing strategy, incorporating elements of social media, email marketing, search engine optimization (SEO), and pay-per-click advertising (PPC). Students will learn how to analyze market trends, set objectives, and create a tailored plan to achieve business goals. • Marketing Research Methods
This unit introduces students to the principles of marketing research, including data collection, analysis, and interpretation. Students will learn how to design and conduct research studies, as well as apply statistical techniques to analyze data and inform marketing decisions. • Brand Management
• This unit explores the concept of brand management, including brand positioning, brand identity, and brand reputation. Students will learn how to develop and maintain a strong brand image, as well as how to manage brand consistency across different marketing channels. • Marketing Communications
This unit covers the principles of marketing communications, including the development of marketing campaigns, the use of persuasive language, and the creation of engaging content. Students will learn how to analyze target audiences, create effective messaging, and measure the impact of marketing communications. • Marketing Analytics
This unit focuses on the use of data and analytics to inform marketing decisions. Students will learn how to collect, analyze, and interpret data, as well as use tools such as Google Analytics to measure website traffic and conversion rates. • Consumer Behaviour
This unit explores the complexities of consumer behaviour, including motivation, attitudes, and purchasing decisions. Students will learn how to understand consumer needs, preferences, and pain points, as well as how to develop marketing strategies that resonate with target audiences. • Marketing Law and Ethics
This unit covers the legal and ethical aspects of marketing, including data protection, consumer rights, and advertising regulations. Students will learn how to navigate the complex regulatory landscape and develop marketing strategies that are compliant with industry standards. • International Marketing
This unit introduces students to the principles of international marketing, including market research, product adaptation, and cultural analysis. Students will learn how to develop marketing strategies that are tailored to different cultural contexts and markets. • Marketing Planning
This unit covers the process of developing a marketing plan, including market analysis, target market identification, and competitive analysis. Students will learn how to create a comprehensive marketing plan that aligns with business objectives and sets the stage for successful marketing campaigns. • Social Media Marketing
This unit focuses on the use of social media platforms to promote products, services, and brands. Students will learn how to develop social media strategies, create engaging content, and measure the impact of social media marketing campaigns.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

**Job Title** **Description**
Digital Marketing Manager Develop and implement digital marketing strategies to achieve business objectives, manage online campaigns, and analyze results.
Marketing Manager Oversee the development and implementation of marketing campaigns, manage marketing budgets, and analyze market trends.
Brand Manager Develop and maintain brand identity, manage brand reputation, and create marketing materials.
Product Manager Develop and launch new products, manage product development, and analyze market demand.
Business Development Manager Identify new business opportunities, develop marketing strategies, and manage business relationships.

Key facts about NVQ BA Hons in Marketing Management

The NVQ BA Hons in Marketing Management is a comprehensive degree program that combines theoretical knowledge with practical skills, providing students with a solid foundation in marketing management.

Learning outcomes of the program include developing marketing strategies, analyzing market trends, and creating effective marketing campaigns. Students will also learn about brand management, market research, and digital marketing.

The duration of the program is typically three years, with students completing a series of assessments and projects throughout their studies. This allows them to apply their knowledge and skills in real-world marketing scenarios.

The NVQ BA Hons in Marketing Management is highly relevant to the marketing industry, with many graduates going on to secure roles in marketing management, brand management, and digital marketing. The program is designed to equip students with the skills and knowledge required to succeed in these roles.

Industry relevance is also demonstrated through the program's focus on current marketing trends and technologies, such as data analytics, social media marketing, and content marketing. This ensures that graduates are well-prepared to enter the workforce and make an immediate impact.

Throughout the program, students will also have the opportunity to develop their own marketing projects, working with real clients and applying their knowledge and skills in a practical setting. This provides a valuable learning experience and helps to build their professional network.

Graduates of the NVQ BA Hons in Marketing Management can expect to secure roles in a range of industries, including retail, finance, and technology. The program's emphasis on marketing management and brand management makes it an attractive option for those looking to pursue a career in these areas.

Why this course?

NVQ BA Hons in Marketing Management holds significant importance in today's market, particularly in the UK. According to the UK's Office for National Statistics, the marketing industry is expected to grow by 4.5% annually, creating a high demand for skilled professionals.
Year Employment Growth Rate
2020-2021 4.5%
2021-2022 4.8%
2022-2023 5.1%
Google Charts 3D Column Chart:
The NVQ BA Hons in Marketing Management equips learners with the necessary skills to navigate the ever-changing marketing landscape. With the rise of digital marketing, businesses are looking for professionals who can effectively utilize data analysis, social media marketing, and content creation. The course provides learners with a comprehensive understanding of marketing principles, enabling them to make informed decisions and drive business growth. By incorporating industry-relevant skills and knowledge, the NVQ BA Hons in Marketing Management is well-positioned to meet the demands of the UK's marketing industry.

Who should enrol in NVQ BA Hons in Marketing Management?

Ideal Audience for NVQ BA Hons in Marketing Management The NVQ BA Hons in Marketing Management is designed for ambitious marketing professionals and aspiring entrepreneurs in the UK, with a focus on those in the 25-45 age range.
Career Goals Those seeking to progress in their marketing careers, with a focus on senior roles such as marketing manager, brand manager, or business development manager, are ideal candidates.
Industry Experience A minimum of 2 years of industry experience in marketing is required, with a focus on those working in the creative, digital, or business-to-business sectors.
Skills and Knowledge The course is designed to equip learners with the skills and knowledge required to succeed in marketing management, including market research, brand management, digital marketing, and business planning.
Location The course is available in the UK, with a focus on London, Manchester, and Birmingham, and can be completed on a part-time or full-time basis.
Employment Outcomes According to the UK's Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000, with the potential for career progression to senior roles and higher salaries.