Marketing Management RQF Level 4 Course

## Essential Units for Marketing Management RQF Level 4 Course **Marketing Mix Framework:** * <|im_heading>Marketing Mix Framework
* <|im_subheading>A comprehensive framework for planning and executing marketing strategies.
* <|im_content>The marketing mix framework consists of 7 elements:
* <|im_bullet>Product
* <|im_bullet>Price
* <|im_bullet>Place
* <|im_bullet>Promotion
* <|im_bullet>People
* <|im_bullet>Physical Evidence
* <|im_bullet>Process
**Customer Journey Mapping:** * <|im_heading>Customer Journey Mapping
* <|im_subheading>Visualizing and understanding the customer experience across all touchpoints.
* <|im_content>Customer journey mapping is a process of identifying and analyzing the steps customers take to reach a purchase decision.
* <|im_subheading>Benefits of customer journey mapping include:
* <|im_bullet>Increased customer satisfaction
* <|im_bullet>Improved brand loyalty
* <|im_bullet>Enhanced product development
**Market Research and Analysis:** * <|im_heading>Market Research and Analysis
* <|im_subheading>Gathering and analyzing data to understand the market and customer needs.
* <|im_content>Key elements of market research include:
* <|im_bullet>Primary research (e.g., surveys, interviews, focus groups)
* <|im_bullet>Secondary research (e.g., industry reports, market analysis tools)
* <|im_bullet>Data analysis techniques
**Social Media Marketing Strategy:** * <|im_heading>Social Media Marketing Strategy
* <|im_subheading>Creating and executing a comprehensive strategy for engaging with customers on social media platforms.
* <|im_content>Key elements of a social media marketing strategy include:
* <|im_bullet>Defining target audience
* <|im_bullet>Creating engaging content
* <|im_bullet>Building relationships with followers
* <|im_bullet>Measuring and analyzing results
**Content Marketing Strategy:** * <|im_heading>Content Marketing Strategy
* <|im_subheading>Creating and distributing valuable content to attract and retain customers.
* <|im_content>Key elements of a content marketing strategy include:
* <|im_bullet>Creating high-quality content (e.g., blog posts, articles, videos)
* <|im_bullet>Distributing content through various channels (e.g., social media, email marketing)
* <|im_bullet>Measuring and analyzing content performance
**Email Marketing Strategy:** * <|im_heading>Email Marketing Strategy
* <|im_subheading>Developing and executing a strategy to engage customers through email marketing.
* <|im_content>Key elements of an email marketing strategy include:
* <|im_bullet>Building an email list
* <|im_bullet>Creating compelling email campaigns
* <|im_bullet>Measuring and analyzing email marketing results

Assessment

The assessment is done via submission of assignment. There are no written exams.