• ## Essential Units for Marketing Management Course Level 5 Online Price **Marketing Mix Framework:** * **Product:** •Defines the tangible or intangible offering offered by the company.
• Price:** •Defines the cost of the product or service to the customer.
• Place:** •Defines the physical location where the product or service is sold.
• Promotion:** •Defines the activities undertaken to create awareness and encourage purchase.
• People:** •Defines the employees involved in marketing and their roles.
• Process:** •Defines the steps involved in creating and delivering the product or service.
• Physical Evidence:** •Defines the tangible evidence left behind after a product or service is purchased.
• Customer Journey Mapping:** * **Touchpoints:** •The various interactions a customer has with the company.
• Customer Journey Stages:** •The different stages a customer goes through from awareness to purchase to post-purchase support.
• Customer Journey Mapping Tools:** •Visual representations of the customer journey, including maps and flowcharts.
• Market Research and Analysis:** * **Market Research Methods:** •Different techniques used to gather information about the target market.
• Data Analysis Tools:** •Software and techniques used to analyze and interpret market research data.
• Market Trends and Analysis:** •Identifying emerging trends and analyzing their impact on the marketing landscape.
• Digital Marketing Fundamentals:** * **Search Engine Optimization (SEO):** •Optimizing a website or web page for relevant keywords to improve organic search rankings.
• Pay-Per-Click (PPC) Advertising:** •Targeting specific keywords and paying a premium to appear in search results.
• Social Media Marketing (SMM):** •Building relationships with customers on social media platforms to promote products or services.
• Content Marketing:** •Creating valuable and engaging content that attracts and retains a target audience.
• Marketing Analytics and Reporting:** * **Marketing Metrics and KPIs:** •Key performance indicators used to measure the effectiveness of marketing campaigns.
• Data Visualization Tools:** •Software and techniques used to create compelling data visualizations.
• Reporting and Analytics Tools:** •Software used to generate and analyze marketing reports.
• Additional Units:** * **Branding:** •Developing a consistent and memorable identity for the company and its products or services.
• Marketing Strategy:** •Developing a plan that outlines the overall marketing goals and objectives.
• Marketing Campaigns:** •Developing and executing marketing campaigns to achieve specific marketing objectives.
• Marketing Ethics and Social Responsibility:** •Understanding and adhering to ethical and social responsibility standards in marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.