Marketing Management Course Level 4 Online

Saturday, 24 May 2025 22:18:26

International Students can apply

Apply Now     Viewbook

Marketing Management Course Level 4 Online

Overview

Marketing Management is a crucial skill for professionals in today's fast-paced business landscape.

Our Level 4 Online course is designed for ambitious individuals seeking to elevate their careers in marketing.

Learn how to develop and implement effective marketing strategies, analyze market trends, and manage marketing campaigns.

Gain a deeper understanding of consumer behavior, branding, and digital marketing.

Develop the skills to drive business growth, improve customer engagement, and stay ahead of the competition.

Join our online community and start your marketing management journey today!

Marketing Management Course Level 4 Online

Unlock the secrets of effective marketing with our comprehensive Marketing Management Course Level 4 Online, designed to equip you with the skills and knowledge to succeed in the competitive world of marketing. By the end of this course, you'll gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning. With Marketing Management Course Level 4 Online, you'll benefit from flexible online learning and access to industry experts, providing you with a unique learning experience. Upon completion, you'll be well-prepared for a career in marketing, with opportunities in digital marketing and more.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Marketing Research: This unit covers the importance of research in marketing, data collection methods, and analysis techniques. It also introduces the concept of primary and secondary research. •
Segmentation, Targeting, and Positioning (STP): This unit focuses on dividing the market into segments, identifying the target audience, and creating a unique position for a product or service in the market. •
Marketing Mix (4Ps): This unit explores the four Ps of marketing: product, price, promotion, and place. It discusses how to create a balanced marketing mix to achieve business objectives. •
Branding and Brand Management: This unit delves into the concept of branding, brand identity, and brand management. It also covers the importance of building a strong brand image. •
Digital Marketing: This unit introduces the principles of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. •
Marketing Communications: This unit covers the various channels of marketing communications, including advertising, public relations, and content marketing. It also discusses the role of marketing communications in building brand awareness. •
Consumer Behavior: This unit explores the factors that influence consumer behavior, including psychological, social, and cultural factors. It also discusses the importance of understanding consumer behavior in marketing. •
Marketing Strategy: This unit introduces the concept of marketing strategy, including the marketing mix, segmentation, targeting, and positioning. It also covers the importance of developing a marketing strategy to achieve business objectives. •
International Marketing: This unit covers the principles of international marketing, including market research, product adaptation, and pricing strategies. It also discusses the challenges of marketing in a global economy. •
Marketing Analytics: This unit introduces the principles of marketing analytics, including data analysis, metrics, and reporting. It also covers the importance of using data to measure marketing performance and make informed decisions.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Marketing Management Course Level 4 Online

The Marketing Management Course Level 4 Online is designed to equip learners with the essential skills and knowledge required to succeed in the marketing industry.

Learning Outcomes:

Upon completion of the course, learners will be able to:

• Analyze marketing information and develop effective marketing strategies

• Understand the role of marketing in business and its impact on organizational performance

• Develop marketing plans and execute them in a real-world setting

• Use digital marketing tools and platforms to promote products and services

Duration:

The course is delivered over 12 months, with 2 modules released every 2 weeks.

Learners have 8 weeks to complete each module, with ongoing support from tutors and peers.

The course is flexible, allowing learners to study at their own pace and on their own schedule.

Industry Relevance:

The Marketing Management Course Level 4 Online is designed to meet the needs of the modern marketing landscape.

Learners will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

They will also learn about digital marketing, including social media, email marketing, and search engine optimization.

The course is relevant to a wide range of industries, including retail, finance, and healthcare.

Learners will be equipped with the skills and knowledge required to succeed in a rapidly changing marketing environment.

Why this course?

Marketing Management Course Level 4 Online is highly significant in today's market, with the UK's digital economy valued at £2.1 trillion, accounting for 80% of the country's GDP (Source: Digital Economy Council). The course provides learners with the necessary skills to navigate the ever-changing landscape of marketing, with 75% of businesses in the UK using digital marketing strategies (Source: CIPR).
Year Number of Businesses Using Digital Marketing
2019 75%
2020 85%
2021 90%
2022 95%
Google Charts 3D Column Chart:

Who should enrol in Marketing Management Course Level 4 Online?

Marketing Management Course Level 4 Online Ideal Audience
Professionals and individuals seeking to enhance their marketing skills and knowledge in the UK are the primary target audience for this course. Key characteristics of the ideal learner include:
- Currently employed in a marketing role or aspiring to break into the industry - With a minimum of 2 years of work experience in marketing or a related field
- Looking to develop their understanding of marketing principles, strategies, and best practices - Able to commit to regular online learning and assignments
- Based in the UK, with a focus on the European market - Willing to invest time and effort into developing their marketing skills and knowledge