Marketing Management Course BA (Hons) Part time

## Essential Units for Marketing Management Course BA (Hons) Part-time **Marketing Mix & Strategy** * <|im_heading>Fundamentals of Marketing Mix & Strategy * <|im_subheading>Understanding the 7Ps of Marketing and their interrelationships * <|im_heading>Market Segmentation and Targeting * <|im_subheading>Identifying target audience(s) and understanding their needs * <|im_heading>Positioning and Branding * <|im_subheading>Developing a unique value proposition and brand identity **Digital Marketing & Social Media** * <|im_heading>Digital Marketing Fundamentals * <|im_subheading>Understanding the digital landscape and its impact on marketing * <|im_heading>Social Media Marketing: Strategies and Tactics * <|im_subheading>Building a strong social media presence and engaging with followers * <|im_heading>Search Engine Optimization (SEO): A Comprehensive Guide * <|im_subheading>Optimizing website content and structure for search engines **Marketing Research & Analytics** * <|im_heading>Market Research Methods and Techniques * <|im_subheading>Primary and secondary research approaches * <|im_heading>Data Analysis and Reporting * <|im_subheading>Interpreting data to draw meaningful insights * <|im_heading>Market Analytics and Business Intelligence * <|im_subheading>Using analytics to track marketing performance and make informed decisions **Marketing Campaigns & Promotions** * <|im_heading>Developing Effective Marketing Campaigns * <|im_subheading>Understanding different campaign types and their objectives * <|im_heading>Promotional Strategies and Tactics * <|im_subheading>Creating compelling marketing materials and engaging promotions * <|im_heading>Integrated Marketing Communications (IMC) * <|im_subheading>Combining traditional and digital marketing channels for maximum reach **Marketing Ethics & Social Responsibility** * <|im_heading>Ethical Considerations in Marketing * <|im_subheading>Understanding data privacy, transparency, and responsible advertising * <|im_heading>Social Responsibility in Marketing * <|im_subheading>Promoting ethical practices and responsible business practices * <|im_heading>Consumer Behavior and Market Research * <|im_subheading>Understanding consumer psychology and motivations **Marketing Management & Leadership** * <|im_heading>Marketing Management Principles and Skills * <|im_subheading>Leadership styles and effective communication * <|im_heading>Marketing Strategy Development and Implementation * <|im_subheading>Managing marketing teams and motivating employees * <|im_heading>Marketing Analytics and Reporting * <|im_subheading>Data-driven decision making and performance optimization

Assessment

The assessment is done via submission of assignment. There are no written exams.