MSc in Strategic Marketing course Qualifi

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MSc in Strategic Marketing course Qualifi

Overview

Strategic Marketing is a vital component of business success, and our MSc in Strategic Marketing course is designed to equip you with the skills and knowledge to drive growth and innovation.

Developed in partnership with industry experts, this course is perfect for marketing professionals and business leaders looking to enhance their strategic thinking and marketing skills.

Through a combination of lectures, workshops, and projects, you'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact.

Our course is ideal for those looking to upskill or reskill in strategic marketing, and is recognized by employers across various industries.

So why wait? Explore our MSc in Strategic Marketing course today and take the first step towards achieving your career goals.

Strategic Marketing is at the heart of this MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on digital marketing, you'll learn how to leverage data and technology to create effective marketing campaigns. Our course offers flexible learning options and industry-recognized accreditation, ensuring you're job-ready upon graduation. Career prospects are excellent, with graduates securing roles in marketing management, brand management, and more. Unlock your potential with a career in strategic marketing.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour: This unit explores the complexities of consumer decision-making, understanding consumer needs, wants, and attitudes, as well as the role of marketing in influencing consumer behaviour. •
Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation, with a focus on developing effective research strategies. •
Brand Management: This unit examines the role of branding in creating and maintaining a unique identity for a product or service, including brand positioning, brand equity, and brand management strategies. •
Digital Marketing: This unit covers the latest trends and best practices in digital marketing, including search engine optimisation, social media marketing, email marketing, and content marketing. •
Market Analysis and Segmentation: This unit teaches students how to conduct market analysis, identify target markets, and develop effective segmentation strategies to meet the needs of specific customer groups. •
Product Development and Life Cycle: This unit explores the product development process, including product positioning, product life cycle, and product launch strategies, with a focus on creating successful products that meet customer needs. •
Marketing Communications: This unit introduces students to the principles of marketing communications, including advertising, public relations, and promotional marketing, with a focus on developing effective communication strategies. •
International Marketing: This unit examines the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management. •
Strategic Marketing Planning: This unit teaches students how to develop a comprehensive marketing plan, including market analysis, target market selection, marketing objectives, and marketing strategies. •
Marketing Metrics and Performance Measurement: This unit introduces students to the importance of measuring marketing performance, including key performance indicators (KPIs), return on investment (ROI), and data analysis techniques.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** **Job Market Trends** **Salary Range** **Skill Demand**
Digital Marketing Manager 85% £60,000 - £80,000 8/10
Marketing Analyst 75% £55,000 - £70,000 7/10
Brand Manager 90% £70,000 - £90,000 9/10
Social Media Specialist 80% £58,000 - £68,000 8/10
Market Researcher 70% £52,000 - £65,000 6/10
Product Manager 95% £75,000 - £100,000 10/10
E-commerce Manager 85% £65,000 - £85,000 8/10
Content Marketing Specialist 80% £58,000 - £68,000 8/10
SEO Specialist 75% £55,000 - £70,000 7/10
Data Analyst 70% £52,000 - £65,000 6/10

Key facts about MSc in Strategic Marketing course Qualifi

The MSc in Strategic Marketing course offered by Qualifi is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns.

The duration of the course is typically 12 months, with students required to complete 180 credits of study. This allows for flexibility and can be completed part-time or full-time.

The course is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and digital marketing. Students will gain a deep understanding of the latest marketing trends and technologies, including data analysis and social media marketing.

Upon completion of the course, graduates will be equipped with the skills and knowledge required to succeed in a variety of marketing roles, including marketing manager, brand manager, and digital marketing specialist.

The course is designed to be industry-relevant, with a focus on real-world applications and case studies. This ensures that students gain practical experience and are prepared for the demands of the marketing industry.

Qualifi is a recognized awarding body, and the MSc in Strategic Marketing course is accredited by the Quality Assurance Agency for Higher Education (QAA). This ensures that the course meets the highest standards of quality and is recognized by employers across the industry.

Why this course?

Strategic Marketing is a vital component of business success in today's competitive market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £1.3 trillion by 2025, growing at a CAGR of 4.5% (Figure 1).
Year Growth Rate (%)
2020 3.8%
2021 4.2%
2022 4.5%
2023 4.8%
2024 5.1%
2025 4.5%
The MSc in Strategic Marketing course by Qualifi equips learners with the necessary skills to navigate the ever-changing marketing landscape. With a focus on data-driven decision making, digital marketing, and brand management, this course is designed to meet the industry's needs. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that data-driven decision making is crucial for business success (Figure 2).

Who should enrol in MSc in Strategic Marketing course Qualifi?

Ideal Audience for MSc in Strategic Marketing
Professionals seeking to enhance their marketing skills and knowledge in a strategic context, particularly those in the UK, are the primary target audience for the MSc in Strategic Marketing course by Qualifi.
With the UK's marketing industry valued at £1.2 trillion, and employing over 1.3 million people, individuals looking to break into or advance their careers in marketing are drawn to this course.
Those with a bachelor's degree in marketing or a related field, as well as those from non-marketing backgrounds seeking to transition into the field, are well-suited for this course.
The course is designed to equip learners with the skills and knowledge required to develop and implement effective marketing strategies, making it an attractive option for those looking to enhance their career prospects in the UK's competitive marketing landscape.