MSc in Strategic Marketing RQF 12 months

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MSc in Strategic Marketing RQF 12 months

Overview

Strategic Marketing is a dynamic field that requires innovative thinking and expertise. Our MSc in Strategic Marketing RQF 12 months program is designed for ambitious professionals seeking to elevate their careers.

Develop a deep understanding of market analysis, brand management, and digital marketing strategies to drive business growth and success.

Learn from industry experts and apply theoretical knowledge to real-world projects, gaining practical experience in market research, brand development, and digital marketing campaigns.

Our program is ideal for those looking to transition into a leadership role or advance their careers in marketing, sales, or business management.

Join our community of like-minded professionals and take the first step towards a successful career in strategic marketing. Explore our program further and discover how you can achieve your career goals.

Strategic Marketing is at the heart of this 12-month MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on practical application, you'll learn from industry experts and gain hands-on experience through live projects and case studies. Upon graduation, you'll be well-positioned for a career in marketing management, with opportunities in digital marketing, brand management, and more. Our course is strategic marketing-focused, with a strong emphasis on research and critical thinking.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour and Decision Making: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, enabling students to understand the complexities of consumer behaviour and develop effective marketing strategies. •
Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation, providing a solid foundation for making informed marketing decisions. •
Brand Management and Branding: This unit focuses on the development, maintenance, and protection of brands, covering topics such as brand positioning, brand identity, and brand reputation, with a primary emphasis on brand management. •
Digital Marketing: This unit examines the role of digital channels in modern marketing, including social media, email, search engine optimisation, and content marketing, providing students with the skills to create and execute effective digital marketing campaigns. •
Marketing Strategy and Planning: This unit covers the development of marketing strategies and plans, including market analysis, target market selection, and competitive analysis, with a focus on creating effective marketing plans that drive business results. •
International Marketing: This unit explores the principles and practices of marketing across different cultures and markets, including market research, product adaptation, and pricing strategies, with a primary emphasis on international marketing. •
Marketing Communications: This unit examines the role of marketing communications in promoting products and services, including advertising, public relations, and event management, providing students with the skills to create effective marketing communications campaigns. •
Marketing Analytics and Performance Measurement: This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and decision-making, providing a solid foundation for measuring marketing performance. •
Strategic Marketing Planning: This unit covers the development of strategic marketing plans, including market analysis, target market selection, and competitive analysis, with a focus on creating effective marketing plans that drive business results and achieve strategic objectives. •
Entrepreneurship and Innovation in Marketing: This unit explores the role of entrepreneurship and innovation in marketing, including the development of new products, services, and business models, providing students with the skills to create innovative marketing solutions.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** **Job Market Trend** **Salary Range** **Skill Demand**
Digital Marketing Manager 8 60000 9
Marketing Analyst 7 50000 8
Brand Manager 9 70000 9
Social Media Specialist 8 45000 8
Market Researcher 7 55000 8
Product Manager 9 75000 9
E-commerce Manager 8 60000 9
Content Marketing Specialist 7 50000 8
SEO Specialist 8 55000 9
Data Analyst 7 50000 8

Key facts about MSc in Strategic Marketing RQF 12 months

The MSc in Strategic Marketing RQF 12 months is a postgraduate degree designed to equip students with the knowledge and skills required to succeed in the field of marketing. The program is delivered over a period of 12 months, allowing students to balance their studies with work or other commitments.

Learning outcomes of the program include the ability to develop and implement effective marketing strategies, analyze market trends and competitor activity, and evaluate the impact of marketing campaigns on business performance. Students will also gain expertise in areas such as brand management, market research, and digital marketing.

The program is designed to be industry-relevant, with a focus on preparing students for careers in senior marketing roles. The curriculum is informed by the latest research and best practices in the field, ensuring that graduates are equipped with the skills and knowledge required to succeed in a rapidly changing business environment.

The MSc in Strategic Marketing RQF 12 months is a popular choice among students looking to advance their careers in marketing. The program is accredited by the Quality Assurance Agency (QAA) and is recognized by employers across a range of industries, including finance, retail, and technology.

Throughout the program, students will have the opportunity to develop a range of transferable skills, including project management, team working, and problem-solving. These skills are highly valued by employers and will serve as a foundation for a successful career in marketing.

The MSc in Strategic Marketing RQF 12 months is a flexible program that can be studied on a part-time or full-time basis. This flexibility makes it an attractive option for students who need to balance their studies with other commitments.

Why this course?

Strategic Marketing is a vital component of business success in today's market. The UK's marketing landscape is highly competitive, with the average marketing budget accounting for only 3.5% of a company's overall budget (Source: CMO Council). To stay ahead, marketers need to possess advanced skills in data-driven decision making, digital marketing, and brand management. A Master's degree in Strategic Marketing (MSc) provides learners with the necessary knowledge and skills to excel in this field. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that data analysis is crucial for making informed business decisions (Source: CIM). Here are some key statistics highlighting the importance of Strategic Marketing in the UK market:
Statistic Value
Marketing budget as a percentage of overall budget 3.5%
Percentage of marketers who believe data analysis is crucial 75%
Number of marketers in the UK 1.2 million
Number of marketing graduates in the UK 15,000

Who should enrol in MSc in Strategic Marketing RQF 12 months?

Ideal Audience for MSc in Strategic Marketing RQF 12 months
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to enhance their career prospects in a rapidly changing market.
Key characteristics include: - A bachelor's degree in a relevant field, such as marketing, business, or a related discipline.
In the UK, the demand for skilled marketers is high, with the Chartered Institute of Marketing (CIM) reporting that the profession is expected to grow by 10% by 2025. - The course is designed to equip learners with the knowledge and skills required to succeed in strategic marketing, including data analysis, digital marketing, and brand management.
Learners can expect to benefit from: - A comprehensive understanding of strategic marketing principles and practices.
- The opportunity to develop a range of transferable skills, including project management, leadership, and communication. - A strong network of industry contacts and potential employers.