MSc in Strategic Marketing Qualifi level

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MSc in Strategic Marketing Qualifi level

Overview

Strategic Marketing is a vital component of business success, and our MSc in Strategic Marketing Qualifi level is designed to equip you with the skills to drive growth and innovation.

Developed for marketing professionals and aspiring marketers, this course focuses on the application of marketing principles to achieve business objectives.

Through a combination of theoretical foundations and practical applications, you'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact.

Our course is ideal for those looking to advance their careers or start their own marketing ventures.

Explore the world of strategic marketing and discover how to make a lasting impact on your organization. Visit our website to learn more and take the first step towards a successful marketing career.

MSc in Strategic Marketing is a comprehensive qualification that equips students with the skills to drive business growth through effective marketing strategies. By studying MSc in Strategic Marketing, you will gain a deep understanding of market analysis, brand management, and digital marketing, allowing you to develop innovative marketing solutions. With MSc in Strategic Marketing, you can expect to enhance your career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. The course also offers a unique blend of theoretical and practical learning, with access to industry-standard software and a network of professional contacts.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour: This unit explores the psychological, social, and cultural factors that influence consumer purchasing decisions, enabling students to understand the complexities of consumer behaviour and develop effective marketing strategies. •
Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation, to equip them with the skills to design and implement research studies that inform marketing decisions. •
Brand Management: This unit focuses on the development, maintenance, and protection of brands, covering topics such as brand positioning, brand identity, and brand reputation, to help students understand the importance of branding in the marketing mix. •
Digital Marketing: This unit explores the latest digital marketing trends and technologies, including social media, search engine marketing, and email marketing, to equip students with the skills to develop and implement effective digital marketing campaigns. •
Market Analysis and Segmentation: This unit teaches students how to conduct market analysis and segmentation, including market sizing, market trends, and competitor analysis, to help them develop targeted marketing strategies. •
Product Development and Life Cycle: This unit covers the stages of product development, from concept to launch, and the product life cycle, including market testing, launch, and post-launch evaluation, to help students understand the product development process. •
Strategic Marketing Planning: This unit introduces students to the strategic marketing planning process, including market analysis, goal setting, and strategy development, to equip them with the skills to create effective marketing plans. •
Global Marketing: This unit explores the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management, to help students understand the complexities of global marketing. •
Marketing Communications: This unit covers the principles and practices of marketing communications, including advertising, public relations, and event management, to equip students with the skills to develop effective marketing communications strategies. •
Marketing Metrics and Performance Measurement: This unit teaches students how to measure and evaluate marketing performance, including key performance indicators (KPIs), return on investment (ROI), and customer lifetime value (CLV), to help them develop data-driven marketing strategies.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

**Career Role** Description Industry Relevance
Digital Marketing Specialist Design and implement online marketing campaigns to reach target audiences. Analyze data to optimize marketing strategies. High demand in the digital marketing industry, with a focus on social media and search engine optimization.
Marketing Manager Develop and execute marketing strategies to achieve business objectives. Manage marketing budgets and teams. Key role in driving business growth through effective marketing campaigns and brand management.
Brand Manager Develop and maintain brand identity and messaging. Manage brand reputation and customer engagement. Essential for building and maintaining a strong brand presence in the market.
Product Manager Develop and launch new products or product lines. Manage product development and launch processes. Critical role in driving business growth through innovative product development.
Data Analyst Analyze data to inform business decisions. Develop data visualizations and reports. High demand in the data analysis industry, with a focus on business intelligence and data visualization.
Business Analyst Analyze business data to identify areas for improvement. Develop business cases and recommendations. Essential for driving business growth through data-driven decision making.
Market Research Analyst Conduct market research to inform business decisions. Analyze data to identify trends and patterns. High demand in the market research industry, with a focus on data analysis and trend identification.
Sales Manager Develop and execute sales strategies to achieve business objectives. Manage sales teams and budgets. Critical role in driving business growth through effective sales strategies.
Product Owner Responsible for product development and launch. Manage product requirements and priorities. Essential for driving business growth through innovative product development.
UX Designer Design user experiences to improve user engagement and conversion rates. Develop user interface and user experience prototypes. High demand in the UX design industry, with a focus on user-centered design.

Key facts about MSc in Strategic Marketing Qualifi level

The MSc in Strategic Marketing Qualifi level is a postgraduate degree that focuses on developing advanced marketing skills, particularly in strategic marketing. This qualification is designed to equip students with the knowledge and expertise required to drive business growth and success in today's competitive market landscape.

Learning outcomes of the MSc in Strategic Marketing include understanding marketing principles, developing strategic marketing plans, analyzing market trends, and creating effective marketing campaigns. Students will also learn about digital marketing, brand management, and market research, among other key areas.

The duration of the MSc in Strategic Marketing is typically one year full-time or two years part-time, allowing students to balance their studies with work or other commitments. This flexible duration makes it an ideal choice for professionals looking to upskill or reskill in strategic marketing.

The MSc in Strategic Marketing is highly relevant to the marketing industry, with a strong focus on strategic thinking, creativity, and problem-solving. Graduates of this program will be equipped to take on senior marketing roles or start their own businesses, making them highly sought after by employers.

Qualifi, the awarding body for the MSc in Strategic Marketing, is a UK-based organization that is recognized globally for its high-quality qualifications. The program is designed to meet the needs of the modern marketing landscape, with a focus on digital marketing, data analysis, and sustainability.

Industry relevance is a key aspect of the MSc in Strategic Marketing, with a strong emphasis on real-world applications and case studies. Students will have the opportunity to work on live projects and collaborate with industry partners, providing valuable experience and networking opportunities.

Why this course?

Strategic Marketing is a vital component of business success in today's competitive market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data-driven decision-making to be crucial for their business (Source: CIM, 2020). The Master's degree in Strategic Marketing Qualifi level is designed to equip learners with the necessary skills and knowledge to make informed decisions in this data-driven landscape.
Year Employment Rate
2020 85%
2021 90%
2022 92%
Google Charts 3D Column Chart:
In today's market, companies are looking for professionals who can develop and implement effective marketing strategies that drive business growth. The Master's degree in Strategic Marketing Qualifi level provides learners with the necessary skills and knowledge to succeed in this field. With a strong understanding of marketing principles, data analysis, and business acumen, graduates can make informed decisions and drive business success.

Who should enrol in MSc in Strategic Marketing Qualifi level?

Ideal Audience for MSc in Strategic Marketing Qualifi Level
Professionals seeking to enhance their marketing skills and knowledge in a strategic management context, particularly those in the UK, are the ideal candidates for this MSc.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a projected value of £43.8 billion by 2025. This MSc in Strategic Marketing Qualifi Level can equip learners with the necessary skills to thrive in this dynamic market.
Individuals with a bachelor's degree in marketing, business, or a related field, as well as those with relevant work experience in marketing, are well-suited for this programme. The MSc in Strategic Marketing Qualifi Level is designed to be flexible, allowing learners to balance their studies with their existing commitments.
By the end of this MSc, learners will have gained a deep understanding of strategic marketing principles, including market analysis, brand management, and digital marketing. This knowledge will enable them to make informed decisions and drive business growth in a rapidly changing market landscape.