## Essential Units for MSc in Strategic Marketing QCF Top Up Course **Marketing Mix & Strategy** * <|im_heading>Understanding the Marketing Mix * <|im_subheading>Product, Price, Place, Promotion * <|im_heading>Crafting a Strategic Marketing Plan * <|im_subheading>Market analysis, target audience, positioning, objectives * <|im_heading>The Role of Marketing Strategy * <|im_subheading>Competitive analysis, brand management, customer relationship management **Digital Marketing & Analytics** * <|im_heading>Harnessing Digital Technologies for Marketing * <|im_subheading>Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing (SMM) * <|im_heading>Data Analytics for Marketing Decisions * <|im_subheading>Market research, customer analytics, campaign tracking, reporting * <|im_heading>Predictive Analytics and Artificial Intelligence in Marketing * <|im_subheading>Machine learning, natural language processing, predictive modeling **Consumer Behavior & Market Research** * <|im_heading>Understanding Consumer Behavior * <|im_subheading>Psychographics, demographics, behavior patterns, market segmentation * <|im_heading>Market Research Methods and Techniques * <|im_subheading>Surveys, interviews, focus groups, data analysis, qualitative research * <|im_heading>Consumer Psychology and Brand Perception * <|im_subheading>Emotional intelligence, brand loyalty, customer experience **Marketing Campaigns & Implementation** * <|im_heading>Crafting Effective Marketing Campaigns * <|im_subheading>Target audience selection, campaign objectives, creative development * <|im_heading>Integrated Marketing Communications (IMC) * <|im_subheading>Traditional and digital marketing channels, campaign budgeting, analytics * <|im_heading>Marketing Ethics and Social Responsibility * <|im_subheading>Compliance with regulations, ethical practices, social impact, sustainability **Marketing Leadership & Management** * <|im_heading>Leadership and Management in Marketing * <|im_subheading>Strategic planning, team building, motivation, communication * <|im_heading>Marketing Analytics and Data-Driven Decision Making * <|im_subheading>Marketing ethics, crisis management, innovation, continuous learning * <|im_heading>Marketing for Global Markets and Diversity * <|im_subheading>Cross-cultural marketing, cultural sensitivity, global trends **Additional Units** * <|im_heading>Marketing Technology and Innovation * <|im_subheading>Artificial Intelligence in Marketing, Big Data Analytics * <|im_heading>Marketing Analytics and Data-Driven Decision Making * <|im_subheading>Marketing Ethics and Social Responsibility

Assessment

The assessment is done via submission of assignment. There are no written exams.