MSc in Strategic Marketing QCF 12 months course

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MSc in Strategic Marketing QCF 12 months course

Overview

**Master Strategic Marketing with a Focus on Qualitative Research** **Target Audience:** Marketing professionals, business analysts, and anyone seeking to enhance their strategic marketing skills. **Course Overview:** This 12-month MSc program equips you with the knowledge and skills to navigate the ever-evolving world of marketing through a qualitative lens. You will delve into the power of qualitative research methods, learn to analyze qualitative data, and develop effective strategies based on insights. **Key Highlights:** * Develop a deep understanding of qualitative research methods, including interviews, focus groups, and observation. * Acquire advanced skills in data analysis, coding, and thematic analysis. * Gain practical experience through real-world case studies and simulations. * Analyze qualitative data to identify trends, patterns, and insights. * Create compelling presentations and reports that effectively communicate marketing strategies. **Call to Action:** Join our MSc program and unlock the transformative power of qualitative marketing. Explore the course offerings and registration details on our website. Take the first step towards a fulfilling and impactful career in marketing.

**Master Strategic Marketing with QCF Certification** **Unlock a World of Opportunities** Join our **MSc in Strategic Marketing QCF** program and elevate your career to new heights. This 12-month program is meticulously designed to equip you with the knowledge, skills, and industry-recognized QCF certification to thrive in the dynamic world of marketing. **Key Benefits:** * **Comprehensive Curriculum:** Learn from industry experts and gain a deep understanding of strategic marketing principles, techniques, and tools. * **QCF Certification:** Achieve the prestigious QCF certification, demonstrating your commitment to excellence and career readiness. * **Industry-Recognized Program:** The program aligns with current industry standards and is recognized by leading companies worldwide. * **Expert Faculty:** Our team of experienced and passionate instructors bring real-world insights and industry connections to the classroom. * **Personalized Learning:** You will receive personalized attention and guidance to ensure your success. **Career Prospects:** * Marketing Manager * Marketing Director * Brand Manager * Digital Marketing Specialist * Social Media Manager **Unique Features:** * **Industry-Specific Curriculum:** The program focuses on practical and relevant marketing strategies tailored to the QCF framework. * **Real-World Case Studies:** Learn from real-world case studies and develop problem-solving skills to tackle real-world marketing challenges. * **Career Guidance and Networking:** Access career guidance, networking opportunities, and mentorship programs to support your career growth.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## MSc in Strategic Marketing QCF 12 Months Course Units **Module 1: Foundations of Strategic Marketing** • • Defining Strategic Marketing • Strategic Marketing Mix • Marketing Planning Process • Customer Segmentation • Market Analysis **Module 2: Digital Marketing Strategy** • • Digital Marketing Landscape • Search Engine Optimization (SEO) • Pay-Per-Click (PPC) Advertising • Social Media Marketing • Content Marketing **Module 3: Branding and Positioning** • • Brand Identity • Brand Positioning • Developing a Brand Strategy • Building a Strong Brand Portfolio **Module 4: Market Research and Analytics** • • Quantitative and Qualitative Research Methods • Data Analysis Techniques • Market Research Tools and Techniques • Market Research Report Writing **Module 5: Consumer Behavior and Marketing Psychology** • • Consumer Psychology • Behavioral Economics • Understanding Consumer Behavior • Marketing Psychology Principles **Module 6: Digital Marketing Analytics and Reporting** • • Google Analytics • Social Media Analytics • Marketing Automation Tools • Data Visualization and Reporting **Module 7: Integrated Marketing Communications** • • Integrated Marketing Communications Strategy • Traditional and Digital Marketing Mix • Social Media Marketing • Content Marketing • Public Relations **Module 8: Strategic Planning and Implementation** • • Strategic Planning Process • Marketing Strategy Implementation • Campaign Management • Marketing Metrics and KPIs **Module 9: Global Marketing Strategies** • • International Marketing Considerations • Global Branding • Cultural Marketing • Cross-Cultural Communication **Module 10: Marketing Ethics and Social Responsibility** • • Ethical Considerations in Marketing • Social Responsibility in Marketing • Corporate Social Responsibility (CSR) **Additional Units:** • • Digital Marketing for Dummies • Marketing Analytics for Beginners • Strategic Marketing Case Studies

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc in Strategic Marketing QCF 12 months course

**MSc in Strategic Marketing QCF 12 Months Course**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and frameworks.
  • Apply advanced marketing tools and techniques to create and execute effective marketing campaigns.
  • Analyze market trends and consumer behavior to develop innovative marketing solutions.
  • Evaluate the ethical and social implications of marketing practices.
  • Develop strong analytical, problem-solving, and critical thinking skills.
  • Gain industry-recognized certifications in strategic marketing.

**Duration:**

12 months

**Industry Relevance:**

  • Highly sought-after degree by businesses and marketing agencies.
  • Develops essential skills for careers in marketing, advertising, digital marketing, and more.
  • Provides a strong foundation for further postgraduate studies or entrepreneurship.
  • Prepares graduates for promotions and leadership roles in the marketing industry.

**Additional Information:**

  • Online program with flexible learning schedule.
  • Expert faculty with industry experience.
  • Access to state-of-the-art marketing facilities and resources.
  • Career support and mentorship opportunities.

**Apply Now!**

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Why this course?

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Strategic Marketing MSc: A Roadmap to Success

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Who should enrol in MSc in Strategic Marketing QCF 12 months course?

| **Target Audience** | |---|---| | Marketing professionals seeking a strategic edge in the marketing industry | | Individuals with 5+ years of experience in marketing roles | | Professionals looking to upskill and advance their careers in marketing | | Entrepreneurs and business owners looking to build a strong foundation in marketing | | Anyone with a passion for marketing and a desire to learn the latest trends and best practices | | Recent graduates with a degree in marketing or a related field | | Individuals seeking a challenging and rewarding career in marketing | | Professionals looking to switch careers into marketing | | Anyone interested in pursuing a career in strategic marketing | | Individuals seeking to enhance their leadership and strategic thinking skills | | Professionals looking to build a strong network and connect with industry experts |