• ## Essential Units for MSc in Strategic Marketing Online Course Fee **Marketing Fundamentals** • • **Marketing Mix Analysis:** Explore the 7Ps of marketing and how they can be used to create a successful marketing strategy.
• Market Research:** Learn how to conduct market research to identify customer needs and trends.
• Branding and Positioning:** Understand the importance of branding and positioning in attracting and retaining customers.
• Digital Marketing Fundamentals:** Get familiar with the basics of digital marketing channels such as social media, email marketing, and search engine optimization (SEO).
• Strategic Planning** • • **Strategic Planning Framework:** Learn a structured approach to planning for success.
• Market Analysis:** Analyze the internal and external environment to identify opportunities and threats.
• Marketing Objectives and Strategies:** Define clear marketing objectives and develop strategies to achieve them.
• Marketing Mix Decisions:** Make informed decisions about the 7Ps of marketing to create a compelling offer.
• Digital Marketing Strategies** • • **Search Engine Optimization (SEO):** Learn how to optimize your website for search engines to increase organic traffic.
• Social Media Marketing:** Explore the power of social media for building brand awareness and engaging with customers.
• Content Marketing:** Create valuable and engaging content that attracts and retains customers.
• Email Marketing:** Master the art of email marketing to nurture leads and drive conversions.
• Paid Advertising:** Explore different paid advertising platforms such as Google Ads and Facebook Ads. **Data Analytics and Reporting** • • **Data Analysis for Marketers:** Learn how to collect, analyze, and interpret marketing data to make informed decisions.
• Marketing Analytics Tools:** Explore various tools and techniques for data analysis in marketing.
• Reporting and Presentation:** Create compelling reports and presentations to communicate marketing insights.
• Data-Driven Marketing Strategies:** Develop data-driven strategies to optimize marketing campaigns.
• Marketing Ethics and Social Responsibility** • • **Marketing Ethics and Compliance:** Understand the ethical and legal considerations of marketing.
• Social Responsibility in Marketing:** Explore the role of marketing in promoting social good and sustainability.
• Consumer Behavior:** Learn about consumer behavior and motivations to create effective marketing strategies.
• Marketing and Sustainability:** Explore the intersection of marketing and sustainability practices. **Additional Units** • • **Marketing Strategy for Specific Industries:** Learn how to develop marketing strategies for specific industries such as technology, healthcare, or finance.
• Marketing Campaigns and Events:** Explore different marketing campaigns and events to create a memorable brand experience.
• Marketing Trends and Innovation:** Stay updated on the latest marketing trends and innovations.

Assessment

The assessment is done via submission of assignment. There are no written exams.