MSc in Strategic Marketing OTHM Level

Saturday, 24 May 2025 15:07:40

International Students can apply

Apply Now     Viewbook

MSc in Strategic Marketing OTHM Level

Overview

Strategic Marketing is a vital component of business success, and the MSc in Strategic Marketing from OTHM Level is designed to equip learners with the skills and knowledge to excel in this field.

Targeted at marketing professionals and aspiring entrepreneurs, this course provides a comprehensive understanding of marketing principles, strategies, and techniques.

Through a combination of theoretical and practical modules, learners will develop a deep understanding of market analysis, brand management, and digital marketing.

With a focus on strategic planning and innovation, this course is ideal for those looking to advance their careers or start their own businesses.

Don't miss out on this opportunity to take your marketing career to the next level. Explore the MSc in Strategic Marketing from OTHM Level today and discover a brighter future for your business.

Strategic Marketing is the backbone of any successful business, and our MSc in Strategic Marketing from OTHM Level is designed to equip you with the skills and knowledge to excel in this field. This course offers a unique blend of theoretical foundations and practical applications, allowing you to develop a deep understanding of marketing principles and strategies. With a focus on strategic marketing, you'll learn how to analyze market trends, develop effective marketing campaigns, and drive business growth. Upon completion, you'll be equipped with the skills to secure a high-demand career in marketing, with opportunities in business development and more.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Market Research and Analysis: This unit focuses on the collection, analysis, and interpretation of data to understand market trends, customer needs, and competitor activity. Primary keyword: Market Research, Secondary keywords: Data Analysis, Customer Insights. •
Brand Management: This unit explores the development, maintenance, and protection of a brand's image, reputation, and value. Primary keyword: Brand Management, Secondary keywords: Brand Identity, Marketing Strategy. •
Marketing Mix and Segmentation: This unit examines the four Ps of marketing (product, price, promotion, and place) and how to segment target markets to increase effectiveness. Primary keyword: Marketing Mix, Secondary keywords: Segmentation, Target Market. •
Digital Marketing: This unit covers the principles and practices of online marketing, including social media, email, search engine optimization, and pay-per-click advertising. Primary keyword: Digital Marketing, Secondary keywords: Online Marketing, Social Media Marketing. •
Consumer Behavior and Psychology: This unit studies the motivations, attitudes, and behaviors of consumers to inform marketing strategies and tactics. Primary keyword: Consumer Behavior, Secondary keywords: Psychology, Marketing Strategy. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications plans, including advertising, public relations, and content marketing. Primary keyword: Marketing Communications, Secondary keywords: Advertising, Public Relations. •
Market Entry and Expansion: This unit explores the strategies and tactics for entering new markets, including market research, product development, and pricing. Primary keyword: Market Entry, Secondary keywords: Market Expansion, International Marketing. •
Marketing Metrics and Performance: This unit examines the measurement and analysis of marketing performance, including key performance indicators (KPIs), return on investment (ROI), and customer lifetime value. Primary keyword: Marketing Metrics, Secondary keywords: Performance Measurement, ROI. •
Strategic Marketing Planning: This unit covers the process of developing and implementing a comprehensive marketing strategy, including market analysis, goal setting, and resource allocation. Primary keyword: Strategic Marketing Planning, Secondary keywords: Marketing Strategy, Business Planning. •
International Marketing: This unit studies the principles and practices of marketing across international borders, including cultural differences, market research, and global marketing strategies. Primary keyword: International Marketing, Secondary keywords: Global Marketing, Cross-Cultural Marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

**Career Role** Job Market Trends Salary Range Skill Demand
Digital Marketing Manager 85% £60,000 - £80,000 8/10
Marketing Analyst 75% £55,000 - £70,000 7/10
Brand Manager 90% £70,000 - £90,000 9/10
Social Media Specialist 80% £58,000 - £68,000 8/10
Market Researcher 70% £52,000 - £65,000 6/10
Product Manager 95% £75,000 - £100,000 10/10
E-commerce Manager 85% £65,000 - £85,000 8/10
Content Marketing Specialist 80% £58,000 - £68,000 8/10
SEO Specialist 75% £55,000 - £70,000 7/10
Data Analyst 70% £52,000 - £65,000 6/10

Key facts about MSc in Strategic Marketing OTHM Level

The MSc in Strategic Marketing offered by OTHM Level is a postgraduate degree designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of this program include understanding strategic marketing concepts, developing marketing plans, analyzing market trends, and creating effective marketing campaigns.

The duration of this program is typically 12 months, with students required to complete 180 credits of coursework and research.

The MSc in Strategic Marketing is highly relevant to the marketing industry, with graduates able to apply their knowledge and skills to drive business growth and success.

Industry relevance is a key aspect of this program, with OTHM Level partnering with leading organizations to provide students with real-world experience and industry connections.

Graduates of this program can pursue careers in senior marketing roles, such as marketing manager or brand manager, or start their own businesses.

The MSc in Strategic Marketing is also relevant to the field of business, with graduates able to apply their knowledge of marketing to drive business growth and success.

OTHM Level's MSc in Strategic Marketing is a popular choice among students looking to advance their careers in marketing, with a strong focus on practical application and industry relevance.

Why this course?

Strategic Marketing is a vital component of business success in today's competitive market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data-driven decision-making to be crucial for their business. The Master's degree in Strategic Marketing, such as the OTHM Level, equips learners with the necessary skills to analyze market trends, develop effective marketing strategies, and drive business growth.
Year Employment Rate
2020 64.1%
2021 66.5%
2022 68.2%
The OTHM Level in Strategic Marketing is designed to address the current trends and industry needs, providing learners with the necessary skills to succeed in the marketing industry. With the rise of digital marketing, businesses are looking for professionals who can develop and implement effective online marketing strategies. The Master's degree in Strategic Marketing, such as the OTHM Level, equips learners with the necessary knowledge and skills to stay ahead in the competitive market.

Who should enrol in MSc in Strategic Marketing OTHM Level?

Ideal Audience for MSc in Strategic Marketing OTHM Level
Professionals seeking to enhance their marketing skills and knowledge in a strategic management context, particularly those in the UK, where the marketing industry is a significant contributor to the economy, with 3.8 million people employed in marketing roles, according to the Chartered Institute of Marketing.
Individuals looking to transition into senior marketing roles or start their own businesses, with the UK's small and medium-sized enterprises (SMEs) accounting for 99.9% of all businesses, and employing 26.8 million people, as per the Office for National Statistics.
Marketing managers and executives seeking to develop their skills in areas such as market research, brand management, and digital marketing, with the UK's marketing industry expected to grow by 3.5% annually, outpacing the overall economy, according to a report by the Institute of Marketing.
Those interested in pursuing a career in international business, with the UK's global marketing efforts generating £1.2 trillion in exports, as per the British Chambers of Commerce.