MSc in Strategic Marketing OTHM 12 months

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MSc in Strategic Marketing OTHM 12 months

Overview

**Master Strategic Marketing with OTHM 12 Months** **Target Audience:** Marketing professionals seeking to advance their careers in a competitive business environment. **Purpose:** * Develop a comprehensive understanding of strategic marketing principles and practices. * Acquire specialized knowledge in market research, brand management, digital marketing, and customer relationship management. * Enhance your analytical, problem-solving, and critical thinking skills to develop effective marketing strategies. * Gain the necessary skills to navigate the ever-changing digital landscape and leverage innovative marketing tools. * Build a strong foundation in strategic decision-making and leadership to shape the future of your organization. **Course Highlights:** * Strategic Marketing Planning * Market Research and Analysis * Digital Marketing Strategies * Social Media Marketing * Content Marketing * Customer Relationship Management * Data Analytics for Marketing * Strategic Leadership and Innovation **Call to Action:** Join our MSc in Strategic Marketing program and elevate your marketing career to new heights. Explore the course offerings and register today!

**Master Strategic Marketing: Unlock Your Potential** **Become a strategic marketing powerhouse** with our **MSc in Strategic Marketing (12 Months)** program. This immersive program will equip you with the **knowledge, skills, and industry insights** to thrive in the dynamic world of marketing. **Key Benefits:** * **Deep Dive into Marketing Fundamentals:** Master core concepts, including market analysis, consumer behavior, digital marketing, and social media strategies. * **Industry-Specific Training:** Gain specialized knowledge in areas such as digital marketing, social media marketing, and market research. * **Expert Guidance:** Benefit from personalized mentorship and guidance from industry professionals. * **Career-Ready Curriculum:** Develop the skills and confidence to land your dream job in marketing or related fields. **Career Prospects:** * Marketing Manager * Digital Marketing Specialist * Social Media Manager * Market Research Analyst * Advertising Executive **Unique Features:** * **Industry-Recognized Program:** The program is accredited by the UK Accreditation Agency (UKAA) and recognized by industry bodies. * **Flexible Learning Format:** Choose between part-time or full-time options to fit your lifestyle. * **Real-World Experience:** Gain practical experience through internships and project work.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MSc in Strategic Marketing OTHM 12 Months **Marketing Management** * <|im_heading>Fundamentals of Marketing Management * <|im_content>Introduction to marketing principles, market analysis, consumer behavior, and marketing mix strategies. **Digital Marketing** * <|im_heading>Digital Marketing Strategy * <|im_content>Search engine optimization (SEO), social media marketing (SMM), content marketing, and paid advertising strategies. **Branding and Communications** * <|im_heading>Developing a Strong Brand Identity * <|im_content>Brand positioning, messaging, visual identity, and brand storytelling. **Market Research and Analytics** * <|im_heading>Market Research Methods and Tools * <|im_content>Quantitative and qualitative research techniques, data analysis, and market segmentation. **Customer Relationship Management (CRM)** * <|im_heading>CRM for Strategic Marketing * <|im_content>CRM systems, lead generation, customer segmentation, and relationship management. **Marketing Analytics and Reporting** * <|im_heading>Data Analytics for Marketing Decisions * <|im_content>Descriptive and predictive analytics, data visualization, and reporting tools for marketing. **Strategic Planning and Implementation** * <|im_heading>Strategic Planning for Marketing Success * <|im_content>Market analysis, competitor research, and setting marketing objectives. **Integrated Marketing Communications (IMC)** * <|im_heading>IMC for Effective Marketing * <|im_content>Multi-channel marketing, integrated campaigns, and customer experience across channels. **Marketing Ethics and Social Responsibility** * <|im_heading>Ethical and Social Considerations in Marketing * <|im_content>Marketing principles, consumer protection, social responsibility, and ethical data practices. **Marketing Technology (Marketing Tech)** * <|im_heading>Emerging Technologies in Marketing * <|im_content>Artificial intelligence (AI), machine learning (ML), blockchain, and other marketing technologies. **Marketing Campaigns and Events** * <|im_heading>Planning and Executing Marketing Campaigns * <|im_content>Campaign budgeting, creative development, and event management. **Marketing Analytics and Reporting** * <|im_heading>Advanced Marketing Analytics * <|im_content>Advanced analytics tools, predictive modeling, and data-driven decision making.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc in Strategic Marketing OTHM 12 months

**MSc in Strategic Marketing OTHM 12 Months**

This 12-month program equips you with the knowledge and skills to excel in the dynamic and ever-evolving field of strategic marketing. The program focuses on developing a comprehensive understanding of the principles, theories, and best practices of strategic marketing, with a strong emphasis on practical application.

**Learning Outcomes:**

  • Analyze and interpret market trends and consumer behavior
  • Develop and implement effective marketing strategies
  • Create compelling content and campaigns
  • Manage and optimize marketing budgets
  • Conduct market research and analysis
  • Evaluate and implement marketing analytics tools

**Duration:**

12 months

**Industry Relevance:**

The MSc in Strategic Marketing is highly relevant to individuals seeking careers in various marketing-related fields, including marketing managers, brand managers, digital marketers, and advertising agencies. It also prepares graduates for further postgraduate studies in marketing or related fields.

**Additional Information:**

The program offers a variety of optional modules and specializations to cater to different interests and career goals. Students can also choose to complete a dissertation or undertake a project to demonstrate their skills and knowledge.

**Start Your Journey to a Thriving Career in Strategic Marketing Today!**

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Why this course?

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Who should enrol in MSc in Strategic Marketing OTHM 12 months?

| **Target Audience** | |---|---| | Marketing professionals seeking a strategic edge | | Entrepreneurs and business owners looking to upskill | | Anyone with a passion for marketing and a desire to advance their career | | Individuals seeking a flexible and convenient way to learn | | Recent graduates with a relevant degree seeking a career change | | Anyone looking to enhance their knowledge and skills in a rapidly evolving field | | Professionals looking to switch careers into marketing | | Individuals seeking a challenging and rewarding career | | Anyone interested in pursuing a career in strategic marketing | | Professionals looking to upskill and advance their careers |