## Essential Units for MSc in Strategic Marketing NVQ Level Course **Marketing Management** * <|im_heading>Understanding the Marketing Mix * <|im_content>Defining the 7Ps of Marketing, the 4Ps of Positioning, and the 5Ps of Promotion * <|im_heading>Market Analysis and Research * <|im_content>Conducting primary and secondary research, analyzing market trends, and identifying target audiences * <|im_heading>Marketing Planning and Strategy * <|im_content>Developing marketing objectives and strategies aligned with business goals * <|im_heading>Marketing Mix Decisions * <|im_content>Understanding the 4Ps of the Marketing Mix, including product, price, place, and promotion **Digital Marketing** * <|im_heading>Search Engine Optimization (SEO) * <|im_content>Keyword research, on-page optimization, content marketing, and link building strategies * <|im_heading>Social Media Marketing * <|im_content>Creating engaging social media content, building brand communities, and leveraging social media advertising * <|im_heading>Content Marketing * <|im_content>Creating valuable and relevant content that attracts and engages target audiences * <|im_heading>Paid Advertising * <|im_content>Search Engine Marketing (SEM), display advertising, and social media advertising **Branding and Communications** * <|im_heading>Brand Identity and Positioning * <|im_content>Developing a strong brand identity, creating a consistent brand image, and establishing brand positioning * <|im_heading>Marketing Communications * <|im_content>Traditional and digital marketing communications, creating compelling marketing campaigns, and managing brand reputation * <|im_heading>Integrated Marketing Communications * <|im_content>Combining traditional and digital channels for effective marketing communication **Marketing Research and Analytics** * <|im_heading>Quantitative and Qualitative Research Methods * <|im_content>Data analysis, statistical analysis, and market research tools and techniques * <|im_heading>Market Research and Data Analytics Tools * <|im_content>Using data to inform marketing decisions, track campaign performance, and measure marketing effectiveness * <|im_heading>Market Analytics and Reporting * <|im_content>Developing insightful reports and presentations to communicate marketing insights **Additional Units** * <|im_heading>Digital Marketing for Small Businesses * <|im_content>Marketing strategies for startups, small businesses, and entrepreneurs * <|im_heading>Marketing Ethics and Social Responsibility * <|im_content>Ethical considerations in marketing, social responsibility initiatives, and compliance with marketing regulations

Assessment

The assessment is done via submission of assignment. There are no written exams.