MSc in Strategic Marketing 18 months course

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MSc in Strategic Marketing 18 months course

Overview

**Master Strategic Marketing in 18 Months** **Target Audience:** * Marketing professionals seeking career advancement * Individuals with a strong foundation in business principles and marketing fundamentals * Individuals looking to switch careers into marketing **Course Overview:** This intensive 18-month program equips you with the knowledge and skills to excel in the dynamic and ever-evolving field of strategic marketing. You will learn the latest marketing principles, strategies, and technologies, including: * Market research and analysis * Digital marketing (SEO, PPC, social media) * Content marketing * Branding and positioning * Customer relationship management * Marketing analytics **Course Highlights:** * Industry-recognized curriculum developed by leading marketing experts * Hands-on experience through case studies and simulations * Mentorship opportunities with industry professionals * Career guidance and job search support **Call to Action:** Join our thriving marketing program and unlock your potential in the exciting world of strategic marketing. Explore the full course details and registration options on our website. Don't miss out on this opportunity to transform your career!

**Master Strategic Marketing in 18 Months: Your Pathway to a Thriving Career** **Unlock the Power of Strategic Marketing** Join our intensive 18-month MSc program and elevate your marketing skills to a whole new level. This transformative program equips you with the knowledge, tools, and industry insights to thrive in the dynamic and ever-evolving world of marketing. **Key Benefits:** * **Industry-Recognized Curriculum:** Our program is meticulously designed to meet the latest industry standards and trends. * **Expert Faculty:** Our team of experienced and renowned professors bring their real-world expertise and industry knowledge to the classroom. * **Comprehensive Coursework:** You will cover a wide range of topics, including digital marketing, social media marketing, content marketing, market research, and more. * **Practical Experience:** Gain invaluable hands-on experience through internships and project work, allowing you to apply your knowledge in a real-world setting. * **Career-Ready Program:** Our program is designed to meet the requirements of various marketing agencies, corporations, and startups. **Career Prospects:** * **Marketing Manager** * **Marketing Director** * **Digital Marketing Specialist** * **Social Media Manager** * **Content Marketing Specialist** **Unique Features:** * **Industry-Specific Certification:** Upon completion, you will be eligible to take the Marketing Management Professional (MMP) certification exam, demonstrating your commitment to continuous learning and professional development. * **Global Perspective:** Our program offers a global focus, equipping you with the skills to navigate the dynamic marketing landscape across diverse cultures and industries. * **Start Your Career Immediately:** Our flexible program allows you to start your journey towards a marketing career while maintaining your current responsibilities.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## MSc in Strategic Marketing 18 Months Course Units **Module 1: Foundations of Strategic Marketing** * •Defining Strategic Marketing
* •Marketing Mix and 7Ps
* •Market Analysis and Targeting
* •Consumer Behavior and Psychology
**Module 2: Strategic Planning and Management** * •Strategic Planning Process
* •Marketing Strategy and Objectives
* •Corporate Social Responsibility and Sustainability
* •Marketing Metrics and Analytics
**Module 3: Digital Marketing Strategies** * •Search Engine Optimization (SEO)
* •Pay-Per-Click (PPC) Advertising
* •Social Media Marketing (SMM)
* •Content Marketing and Public Relations (PR)
**Module 4: Brand Management and Customer Experience** * •Brand Identity and Positioning
* •Customer Relationship Management (CRM)
* •Branding and Marketing Communications
* •Digital Customer Experience and Analytics
**Module 5: Strategic Leadership and Innovation** * •Leadership Styles and Communication
* •Strategic Decision-Making and Implementation
* •Innovation and Entrepreneurship
* •Marketing Analytics and Data-Driven Decision Making
**Module 6: Global Marketing and Cultural Considerations** * •International Marketing Strategies
* •Cultural Differences and Marketing Adaptation
* •Global Branding and Marketing Campaigns
* •Cross-Cultural Communication and Negotiation
**Module 7: Strategic Analytics and Data-Driven Marketing** * •Data Analytics for Marketing
* •Market Research and Data Collection
* •Statistical Analysis and Reporting
* •Predictive Analytics and Forecasting
**Module 8: Strategic Marketing Campaigns and Tactics** * •Integrated Marketing Communications (IMC)
* •Marketing Campaigns and Tactics
* •Social Media Marketing Strategies
* •Content Marketing and Public Relations (PR)
* •Event Marketing and Sponsorships
**Module 9: Strategic Marketing in Different Industries** * •Strategic Marketing for Business-to-Business (B2B)
* •Marketing for Non-Profit and Social Enterprises
* •E-commerce and Digital Marketing Strategies
* •Marketing for Hospitality and Tourism
**Module 10: Capstone Project and Industry Internship** * •Developing a Strategic Marketing Plan
* •Conducting a Marketing Campaign
* •Internship in a Marketing Agency or Company

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc in Strategic Marketing 18 months course

**MSc in Strategic Marketing (18 Months)**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and frameworks.
  • Apply data analytics and marketing tools to solve marketing problems.
  • Conduct market research and analyze consumer behavior.
  • Develop and implement effective marketing strategies that align with business goals.
  • Manage and optimize marketing campaigns across multiple channels.
  • Analyze and interpret marketing data to make informed decisions.

**Duration:**

18 months

**Industry Relevance:**

  • Highly sought-after degree by employers in various industries, including marketing, advertising, and business.
  • Develops critical skills for marketing professionals in a data-driven and competitive business environment.
  • Provides a strong foundation for further postgraduate studies or career advancement.
  • Prepares graduates for leadership roles in marketing agencies, corporations, and other marketing-related organizations.

**Additional Information:**

  • The program offers a flexible learning format with online and evening classes.
  • Students have access to a dedicated career support team to provide guidance and career opportunities.
  • The program is accredited by UKQA and meets the highest standards of education.
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Why this course?

**The Significance of an MSc in Strategic Marketing (18 Months) in Today's Market** The demand for skilled strategic marketers in the UK is consistently high, with a projected 15% growth in employment by 2028. This surge in demand is fueled by several factors: **1. Data-Driven Marketing Landscape:** The UK marketing landscape is becoming increasingly data-driven, with marketers needing strong analytical and statistical skills to make informed decisions. An MSc in Strategic Marketing provides the necessary tools and knowledge to navigate this data-driven environment. **2. Industry Trends:** The course will cover current and emerging trends in marketing, including digital marketing, social media marketing, content marketing, and analytics. This equips graduates with the skills to stay ahead of the curve and adapt to the evolving marketing landscape. **3. Career Opportunities:** An MSc in Strategic Marketing opens doors to various career opportunities in various industries, including: - Marketing Directors - Marketing Managers - Digital Marketing Specialists - Social Media Managers - Content Marketing Specialists **4. Industry Recognition:** An MSc in Strategic Marketing from a reputable university in the UK will carry significant weight with employers, signifying a candidate's commitment to professional development and knowledge. **5. Career Advancement:** Strategic marketing roles often require senior-level qualifications, making an MSc degree a valuable investment for career advancement. **Google Charts 3D Column Chart:** ``` google.charts.load({ chart: { type: 'columnchart', data: [ { label: '2023', data: [15, 18, 21, 24, 27], color: 'blue' }, { label: '2024', data: [18, 21, 24, 27, 30], color: 'green' }, { label: '2025', data: [21, 24, 27, 30, 33], color: 'orange' } ] } }); ``` **Table:** | **Year** | **Number of Jobs** | |---|---| | 2023 | 15 | | 2024 | 18 | | 2025 | 21 |

Who should enrol in MSc in Strategic Marketing 18 months course?

| **Primary Keyword:** MSc in Strategic Marketing | | **Secondary Keywords:** Marketing, Business, Strategy, Data, Analytics, UK, London | | **Target Audience:** | **Age:** 25-40 | | **Occupation:** Marketing professionals, business analysts, consultants | | **Industry:** Any industry | | **Motivation:** * To advance their careers in strategic marketing. * To gain the knowledge and skills to make a significant impact on a business. * To work in a dynamic and ever-changing marketing landscape. * To develop a strong understanding of data analytics and marketing trends. * To be at the forefront of innovation in the marketing industry. | **Skills and Experience:** * Strong analytical and problem-solving skills. * Excellent communication and interpersonal skills. * Ability to work independently and as part of a team. * Strong data analysis and interpretation skills. * Understanding of marketing principles and best practices. * Knowledge of relevant software tools and platforms.