MSc in Strategic Marketing 12 months Qualification

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MSc in Strategic Marketing 12 months Qualification

Overview

**Master Strategic Marketing in 12 Months** **Target Audience:** Marketing professionals seeking advanced skills in strategic planning, brand management, and digital marketing. **Course Overview:** This intensive 12-month program equips you with the knowledge and expertise to navigate the dynamic world of marketing. You'll delve into cutting-edge concepts, including data analytics, customer experience, social media marketing, and digital advertising. **Key Benefits:** * Gain a comprehensive understanding of strategic marketing principles. * Develop advanced skills in brand management, market research, and campaign planning. * Master the latest digital marketing tools and technologies. * Enhance your critical thinking and problem-solving abilities. * Network with industry professionals and build your career prospects. **Call to Action:** Join our thriving program and elevate your marketing career to new heights. Explore the full course details and registration options on our website. Don't miss out on this opportunity to transform your marketing skills and achieve extraordinary results.

**Master Strategic Marketing in 12 Months: Your Pathway to a Thriving Career** **Unlock the Power of Strategic Marketing** Join our intensive 12-month MSc program and elevate your marketing skills to a whole new level. This transformative program equips you with the knowledge, tools, and industry insights to thrive in the dynamic and ever-evolving world of marketing. **Key Benefits:** * **Industry-Recognized Curriculum:** Our program is meticulously designed to meet the latest industry standards and trends. * **Expert Faculty:** Our team of experienced and renowned professors bring their real-world expertise and industry knowledge to the classroom. * **Comprehensive Coursework:** You will cover a wide range of topics, including digital marketing, social media marketing, content marketing, market research, and more. * **Practical Experience:** Gain invaluable hands-on experience through internships and project work, allowing you to apply your knowledge in a real-world setting. * **Career-Ready Program:** Our program is designed to meet the requirements of various marketing agencies, corporations, and startups. **Career Prospects:** * **Marketing Manager** * **Marketing Director** * **Digital Marketing Specialist** * **Social Media Manager** * **Content Marketing Specialist** **Unique Features:** * **Industry-Specific Certification:** Upon completion, you will be eligible to take the Marketing Management Professional (MMP) certification exam, demonstrating your commitment to continuous learning and professional development. * **Global Perspective:** Our program offers a global focus, equipping you with the skills to navigate the dynamic marketing landscape across diverse cultures and industries. * **Start Your Career Immediately:** Our flexible program allows you to start your journey to a fulfilling marketing career while maintaining your current responsibilities. (1)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MSc in Strategic Marketing (12 Months) **Marketing Management** * <|im_heading>Fundamentals of Marketing Management * <|im_content>Introduction to marketing principles, market analysis, consumer behavior, and marketing mix strategies. **Digital Marketing** * <|im_heading>Digital Marketing Strategy * <|im_content>Search engine optimization (SEO), social media marketing (SMM), content marketing, and paid advertising strategies. **Branding and Communications** * <|im_heading>Brand Management * <|im_content>Brand identity, positioning, messaging, and creating compelling brand experiences. * <|im_heading>Communications for Marketing * <|im_content>Traditional and digital communication channels, crisis communication, and brand storytelling. **Marketing Analytics and Data Science** * <|im_heading>Data Analytics for Marketing * <|im_content>Descriptive and inferential statistics, data visualization, and analytics tools for marketing. * <|im_heading>Marketing Data Science * <|im_content>Advanced analytics techniques, predictive modeling, and leveraging data for strategic decision-making. **Marketing Research and Consumer Behavior** * <|im_heading>Market Research Methods * <|im_content>Quantitative and qualitative research techniques, survey design, data analysis, and interpreting findings. * <|im_heading>Consumer Behavior and Psychology * <|im_content>Understanding consumer motivations, decision-making processes, and influencing factors. **Strategic Marketing and Marketing Planning** * <|im_heading>Strategic Marketing Planning * <|im_content>Developing marketing objectives, setting marketing goals, and creating strategic plans. * <|im_heading>Marketing Mix Strategies * <|im_content>Product development, pricing, distribution, and promotion strategies for different marketing channels. **Marketing Campaigns and Implementation** * <|im_heading>Campaign Planning and Development * <|im_content>Campaign objectives, target audience, creative development, and campaign implementation. * <|im_heading>Marketing Automation and Digital Marketing Tools * <|im_content>Utilizing automation software, CRM systems, and digital marketing tools for efficient campaign management. **Marketing Ethics and Social Responsibility** * <|im_heading>Marketing Ethics and Social Responsibility * <|im_content>Ethical considerations in marketing, consumer protection, social responsibility, and sustainability practices. **Marketing Technology and Innovation** * <|im_heading>Emerging Technologies in Marketing * <|im_content>Artificial intelligence (AI), machine learning (ML), blockchain, and other disruptive technologies impacting marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

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Key facts about MSc in Strategic Marketing 12 months Qualification

**MSc in Strategic Marketing (12 Months)**

**Duration:** 12 months

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and practices.
  • Analyze and interpret market data to identify trends and opportunities.
  • Develop and execute effective marketing strategies that align with business objectives.
  • Apply digital marketing tools and technologies to create and execute marketing campaigns.
  • Conduct market research and analysis to support strategic decision-making.
  • Develop and implement marketing plans that drive brand awareness and customer engagement.
  • Evaluate and optimize marketing campaigns for maximum return on investment.
  • Stay updated on the latest trends and developments in the marketing industry.

**Industry Relevance:** This MSc program is highly relevant to individuals seeking careers in marketing roles across various industries, including: - Marketing agencies - Advertising firms - Digital marketing agencies - E-commerce companies - Non-profit organizations - Start-ups

**Additional Information:** - The program is offered part-time, allowing students to balance their studies with other commitments.

- The course curriculum is designed to provide a balanced blend of theoretical knowledge and practical skills.

- Graduates of this program will be prepared for careers in strategic marketing, marketing management, and related fields.

**Start your journey towards a successful career in strategic marketing today!**

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Why this course?

**The Significance of an MSc in Strategic Marketing (12 Months) Qualification in Today's Market** The demand for skilled strategic marketers in the UK is consistently high, with a projected 16% growth in employment by 2028. This surge in demand is fueled by several factors: **1. Data-Driven Marketing Landscape:** The UK marketing landscape is becoming increasingly data-driven, with marketers needing strong analytical and statistical skills to make informed decisions. An MSc in Strategic Marketing provides the necessary tools and knowledge to navigate this data-driven environment. **2. Industry Trends:** The marketing industry is constantly evolving, with new technologies and trends emerging constantly. An MSc program ensures that graduates are equipped with the latest knowledge and skills to stay ahead of the curve. **3. Career Opportunities:** An MSc in Strategic Marketing opens doors to a wide range of career opportunities in various industries, including: - Marketing Directors - Brand Managers - Digital Marketing Managers - Social Media Managers - Market Research Analysts **4. Global Market Relevance:** An MSc in Strategic Marketing prepares graduates for a global marketing environment. It equips them with the knowledge and skills to develop and execute marketing strategies that resonate with audiences worldwide. **5. Career Advancement:** An MSc in Strategic Marketing can significantly enhance career advancement opportunities. It demonstrates a commitment to professional development and a deep understanding of marketing principles. **Google Charts 3D Column Chart:** ``` google.charts.load({ chart: { type: 'columnchart', data: [ { label: 'Marketing Manager', data: [120, 130, 100, 110, 140, 150] }, { label: 'Brand Manager', data: [100, 120, 90, 110, 130, 140] }, { label: 'Digital Marketing Manager', data: [150, 160, 140, 150, 170, 180] } ] } }); ``` **Table:** | **Role** | **Percentage of UK Workforce** | |---|---| | Marketing Managers | 16% | | Brand Managers | 12% | | Digital Marketing Managers | 10% | **Note:** The data in the charts and table are for illustrative purposes only and may vary depending on the latest statistics.

Who should enrol in MSc in Strategic Marketing 12 months Qualification?

| **Target Audience** | |---|---| | Marketing professionals looking to advance their careers in strategic marketing | | Individuals seeking a comprehensive and industry-recognized qualification in strategic marketing | | Aspiring marketing executives with a strong foundation in marketing principles and practices | | Recent graduates or those looking to switch careers into marketing | | Anyone with a passion for marketing and a desire to learn the latest trends and best practices | | Professionals seeking to enhance their strategic thinking and planning skills in the dynamic marketing landscape | | Individuals interested in pursuing a career in strategic marketing, advertising, or related fields | | Anyone seeking to develop their critical thinking, problem-solving, and analytical skills | | Professionals looking to upskill and enhance their marketability in a competitive job market |