MSc Strategic Marketing course RQF

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MSc Strategic Marketing course RQF

Overview

**Master Strategic Marketing: Unlock Business Growth** **Target Audience:** * Marketing professionals seeking advanced knowledge and skills. * Business leaders looking to enhance their marketing strategies. * Anyone with a passion for marketing and a desire to make a significant impact on a company. **Course Overview:** This MSc program equips you with the comprehensive knowledge and practical skills to navigate the ever-evolving world of marketing. You will delve into advanced concepts such as market research, digital marketing, social media marketing, and analytics. **Key Benefits:** * Gain a deep understanding of marketing principles and best practices. * Develop advanced skills in data analysis and marketing automation. * Enhance your understanding of consumer behavior and market trends. * Learn how to create effective marketing campaigns that drive results. * Build a strong foundation for a successful career in marketing. **Call to Action:** Unlock your potential and embark on a transformative journey in strategic marketing. Enroll in our MSc program today and elevate your marketing career to new heights!

**Master Strategic Marketing: Unlock Your Potential** **Become a strategic marketing powerhouse** with our MSc Strategic Marketing program. This **rigorous 18-month course** equips you with the **knowledge, skills, and industry insights** to thrive in the dynamic world of marketing. **Key Benefits:** * **Deep Dive into Strategic Thinking:** Master the art of planning, executing, and evaluating marketing strategies. * **Data-Driven Decision Making:** Develop a strong foundation in data analytics and leverage it to make informed marketing decisions. * **Industry-Specific Skills:** Gain expertise in areas such as digital marketing, social media marketing, content marketing, and market research. * **Career-Ready Curriculum:** This program is designed to meet the evolving demands of the marketing industry, ensuring you are highly sought-after. **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Market Research Analyst **Unique Features:** * **Industry-Specific Curriculum:** Tailored to the needs of the marketing industry, covering the latest trends and technologies. * **Expert Faculty:** Our team of experienced and industry-renowned professors bring their insights and expertise to the classroom. * **Real-World Case Studies:** Learn from real-world case studies and develop your problem-solving skills. (11)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MSc Strategic Marketing RQF **Marketing Strategy & Planning** • • **Marketing Mix Strategy** • Define the 7Ps of marketing and explain their roles.
• • **Market Segmentation & Targeting** • Identify different market segments and develop effective targeting strategies.
• • **Market Research & Analysis** • Conduct thorough market research to gather insights and make informed decisions.
• • **Competitive Analysis & Strategy** • Analyze the competitive landscape and develop effective strategies to gain a competitive advantage.
• • **Marketing Mix Implementation** • Develop and implement a comprehensive marketing mix strategy aligned with the chosen marketing objectives. **Digital Marketing & Analytics** • • **Search Engine Optimization (SEO)** • Optimize website content and structure for relevant keywords to improve organic search rankings.
• • **Pay-Per-Click (PPC) Advertising** • Create and manage PPC campaigns to reach specific target audiences.
• • **Social Media Marketing (SMM)** • Develop and implement effective SMM strategies to engage with target audiences and build brand awareness.
• • **Content Marketing & SEO** • Create and distribute valuable content that attracts and retains target audience.
• • **Analytics & Reporting** • Utilize analytics tools to track and measure marketing performance and make data-driven decisions. **Brand Management & Communications** • • **Brand Identity & Positioning** • Develop a strong brand identity and establish a consistent brand image across all marketing channels.
• • **Branding Guidelines & Messaging** • Create and implement brand guidelines and messaging to ensure consistency and brand recognition.
• • **Internal Communication & Collaboration** • Foster effective internal communication and collaboration among marketing team members.
• • **Crisis Communication & Reputation Management** • Develop and execute crisis communication plans to effectively manage negative publicity and maintain brand reputation.
• • **Social Responsibility & Sustainability** • Integrate social responsibility and sustainability initiatives into marketing strategies. **Marketing Campaigns & Events** • • **Event Planning & Management** • Plan and execute successful marketing campaigns and events that align with the overall marketing objectives.
• • **Experiential Marketing & Activation** • Create memorable and engaging experiences that connect with the target audience.
• • **Public Relations & Media Relations** • Build relationships with key media outlets and secure positive publicity for the organization.
• • **Digital Marketing Campaigns** • Develop and execute effective digital marketing campaigns across various platforms.
• • **Marketing Budget & Resource Allocation** • Develop and manage a comprehensive marketing budget and allocate resources effectively.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc Strategic Marketing course RQF

**MSc Strategic Marketing RQF**

The MSc Strategic Marketing RQF program is a rigorous 18-month program designed to equip graduates with the knowledge, skills, and industry-recognized qualifications to excel in strategic marketing roles within a wide range of organizations.

**Learning Outcomes:**

  • Develop a comprehensive understanding of marketing principles and practices.
  • Apply strategic marketing frameworks and tools to solve marketing challenges.
  • Analyze data and conduct market research to make informed strategic decisions.
  • Develop and implement effective marketing strategies that align with organizational goals.
  • Manage and optimize marketing campaigns across multiple channels.
  • Analyze and interpret marketing data to identify trends and make strategic adjustments.

**Duration:** 18 months

The MSc Strategic Marketing RQF program is a full-time program, requiring students to commit to attending classes and completing assignments during specified weekdays and evenings.

**Industry Relevance:** The MSc Strategic Marketing RQF program is highly relevant to individuals seeking career advancement or a career change in marketing-related fields. It aligns with the evolving demands of the marketing industry and prepares graduates for leadership roles in various organizations, including marketing agencies, corporations, and startups.

**Additional Information:**

  • The program offers a variety of elective modules to cater to individual interests and career goals.
  • Students have access to a dedicated career support team to provide guidance and support throughout their academic journey.
  • The program is accredited by UKQA and recognized by industry bodies, ensuring graduates receive a globally recognized qualification.

The MSc Strategic Marketing RQF program is an excellent opportunity for individuals seeking to advance their careers in the dynamic and ever-evolving world of marketing.

For more information and application details, please visit the official program website.

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Why this course?

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Mastering Strategic Marketing: A Comprehensive MSc in Strategic Marketing

Skill Definition
Strategic Planning Defining long-term marketing goals and objectives.
Market Research Gathering and analyzing data to understand target audiences and market trends.
Digital Marketing Utilizing digital channels to reach and engage with target audiences.
Content Marketing Creating and distributing valuable content to attract and retain customers.
Social Media Marketing Building and engaging with online communities to promote brands and products.
Search Engine Optimization (SEO) Optimizing websites and content for search engines to improve organic visibility.

This MSc in Strategic Marketing program will equip you with the knowledge, skills, and industry insights to thrive in the dynamic and ever-evolving world of marketing.

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Who should enrol in MSc Strategic Marketing course RQF?

| **Target Audience** | |---|---| | Senior marketing professionals with 5+ years' experience in a variety of marketing roles, including brand management, digital marketing, and marketing analytics. | | Marketing managers seeking to upskill their team with advanced strategic marketing skills. | | Entrepreneurs and business owners looking to build a strong foundation in strategic marketing for their startups. | | Individuals seeking a career change into marketing with a proven track record of success in a related field. | | Marketing agencies and consultants looking to expand their strategic capabilities. | | Anyone with a passion for marketing and a desire to learn the latest trends and best practices. | | **UK-Specific Statistics:** | 72% of marketers believe strategic marketing is essential for business success. (Statista) | 85% of marketers believe that strategic marketing skills are in high demand. (LinkedIn) | 60% of marketers believe that strategic marketing is a key factor in achieving sustainable business growth. (MarketingProfs)