MSc Strategic Marketing course 12 months online

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International Students can apply

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MSc Strategic Marketing course 12 months online

Overview

Strategic Marketing is a vital component of business success, and our MSc course is designed to equip you with the skills to drive growth and innovation.

Develop your expertise in marketing strategy, brand management, and digital marketing, and gain a competitive edge in the job market.

Our 12-month online course is perfect for professionals looking to upskill or reskill, and is ideal for those with a marketing background or those looking to transition into a marketing role.

Learn from experienced industry experts and apply theoretical knowledge to real-world business scenarios.

Gain a deeper understanding of market research, segmentation, targeting, and positioning, and develop a strategic marketing plan that drives business results.

Upon completion, you'll be equipped with the knowledge and skills to take on senior marketing roles or start your own business.

Don't miss out on this opportunity to transform your career. Explore our MSc Strategic Marketing course further and discover how you can drive business success with strategic marketing.

Strategic Marketing is the key to unlocking business success in today's competitive landscape. Our 12-month online MSc Strategic Marketing course is designed to equip you with the skills and knowledge to drive growth and revenue. With a focus on data-driven decision making, you'll learn how to analyze market trends, develop effective marketing strategies, and measure campaign success. Our unique online learning platform provides flexible and accessible study, while our industry-experienced tutors offer expert guidance and support. Upon completion, you'll be equipped with the skills to secure a senior marketing role, with career prospects in digital marketing and beyond.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour and Segmentation: This unit explores the fundamental principles of consumer behaviour, including motivation, perception, and decision-making. Students will learn how to identify and segment target markets, and develop effective marketing strategies to meet the needs of different consumer groups. •
Marketing Research Methods: This unit introduces students to the various research methods used in marketing, including surveys, focus groups, and experimental designs. Students will learn how to design and conduct research studies, and analyze data to inform marketing decisions. •
Brand Management and Branding: This unit focuses on the development and management of brands, including brand positioning, brand identity, and brand reputation. Students will learn how to create effective brand strategies and manage brand assets. •
Digital Marketing: This unit explores the latest digital marketing trends and techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Students will learn how to develop and implement digital marketing campaigns. •
Marketing Strategy and Planning: This unit introduces students to the marketing planning process, including market analysis, segmentation, targeting, and positioning (STP). Students will learn how to develop a comprehensive marketing strategy and plan. •
International Marketing: This unit explores the principles of international marketing, including market research, product adaptation, and pricing strategies. Students will learn how to develop effective international marketing strategies and manage global marketing campaigns. •
Marketing Communications: This unit focuses on the development of marketing communications, including advertising, public relations, and content marketing. Students will learn how to create effective marketing communications strategies and manage marketing campaigns. •
Data-Driven Marketing: This unit introduces students to the use of data analytics in marketing, including data mining, predictive analytics, and big data. Students will learn how to analyze data to inform marketing decisions and develop data-driven marketing strategies. •
Marketing and Society: This unit explores the social and ethical implications of marketing, including consumer protection, sustainability, and corporate social responsibility. Students will learn how to develop marketing strategies that balance business goals with social and environmental responsibilities. •
Strategic Marketing Management: This unit introduces students to the strategic management of marketing, including market analysis, competitive analysis, and marketing strategy development. Students will learn how to develop a comprehensive marketing strategy and manage marketing campaigns.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about MSc Strategic Marketing course 12 months online

The MSc Strategic Marketing course is a 12-month online program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns.

Throughout the course, students will study a range of topics including marketing research, brand management, digital marketing, and international marketing.

The course is designed to be flexible and accessible, with online lectures and assignments that can be completed at any time.

The duration of the course is 12 months, with students typically spending around 20 hours per week studying and completing assignments.

The course is highly relevant to the marketing industry, with many graduates going on to secure roles in senior marketing positions.

Industry relevance is also demonstrated through the course's focus on real-world case studies and industry partnerships.

Graduates of the course will have the skills and knowledge required to succeed in a range of marketing roles, from entry-level positions to senior leadership roles.

The course is accredited by a recognized awarding body, ensuring that graduates meet the standards required by employers.

Overall, the MSc Strategic Marketing course is an excellent choice for anyone looking to launch or advance a career in marketing.

Why this course?

Strategic Marketing is a vital component of business success in today's market. The MSc Strategic Marketing course, offered online, equips learners with the skills and knowledge required to navigate the ever-changing landscape of marketing. According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. This growth is driven by the increasing demand for digital marketing services, with 75% of UK businesses investing in online marketing (Source: Google Analytics).
Year UK Marketing Industry Growth
2020 2.5%
2021 3.2%
2022 3.5%
2023 3.8%
2024 4.1%
2025 4.3%
The MSc Strategic Marketing course provides learners with the skills to stay ahead of the curve, including data-driven decision making, digital marketing strategy, and market research. With the rise of e-commerce and social media, businesses must adapt to changing consumer behaviors and preferences. The course covers topics such as: * Data analysis and interpretation * Digital marketing channels (social media, email, search engine optimization) * Market research and segmentation * Brand management and positioning By completing the MSc Strategic Marketing course, learners can enhance their career prospects and stay competitive in the job market.

Who should enrol in MSc Strategic Marketing course 12 months online?

Ideal Audience for MSc Strategic Marketing course Are you a marketing professional looking to upskill and advance your career in the UK? With the rise of digital marketing, the demand for strategic marketing experts has never been higher.
Key Characteristics: - Typically hold a bachelor's degree in marketing, business, or a related field - Have at least 2 years of work experience in marketing or a related field - Are looking to transition into a senior marketing role or start their own business - Are based in the UK and want to stay up-to-date with the latest marketing trends and technologies - Are self-motivated and disciplined, with the ability to work independently online - Are looking for a flexible and affordable way to gain a postgraduate qualification
Career Outcomes: - Senior marketing roles in large corporations or small businesses - Business ownership and entrepreneurship - Marketing management and strategy roles in the public sector - Digital marketing specialist roles in agencies or in-house teams - A 15-20% increase in salary is expected for those who complete the course and enter the job market within 6 months
Course Requirements: - A bachelor's degree in marketing, business, or a related field - English language proficiency (IELTS 6.5 or equivalent) - Access to a computer, internet connection, and webcam - A quiet and dedicated study space