MSc Strategic Marketing course & training

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MSc Strategic Marketing course & training

Overview

## Unleash Your Strategic Marketing Potential **Master the art of shaping brand perception and driving impactful growth.** This MSc program equips you with the knowledge and skills to navigate the dynamic world of marketing. You'll delve into cutting-edge concepts, explore data-driven decision-making, and develop strategic frameworks that resonate with your target audience. **This course is perfect for:** * **Marketing professionals seeking career advancement** * **Aspiring entrepreneurs and entrepreneurs** * **Anyone with a passion for marketing and a desire to learn** **Key topics covered:** * Digital marketing strategies * Social media marketing * Content marketing * Market research and analysis * Customer experience * Strategic planning and execution **This course will equip you with the knowledge and confidence to:** * **Develop a comprehensive marketing plan** * **Execute marketing campaigns that drive results** * **Analyze data and make informed decisions** * **Collaborate effectively with other departments** **Don't wait, unlock your marketing potential! Explore the MSc Strategic Marketing program today.** **Click here to learn more!**

**Master Strategic Marketing: Unlock Your Potential** **Become a strategic marketing powerhouse** with our comprehensive MSc program. This **highly sought-after course** equips you with the **knowledge, skills, and insights** to navigate the ever-changing marketing landscape. **Key Benefits:** * **Deep Dive into Strategic Thinking:** Learn to develop **comprehensive marketing strategies** that align with business goals. * **Data-Driven Decision Making:** Master the art of **data analytics and marketing analytics** to make informed decisions. * **Industry-Specific Expertise:** Gain a deep understanding of **digital marketing, social media marketing, and content marketing**. * **Career-Ready Skills:** Develop the **essential attributes and mindset** for a successful marketing career. * **Flexible Learning Format:** Choose from **full-time or part-time options** to fit your lifestyle. **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Content Marketing Specialist **Unique Features:** * **Industry-Specific Curriculum:** Tailored to meet the evolving needs of the marketing industry. * **Expert Faculty:** Industry-experienced professionals who bring real-world insights to the classroom. * **Career Guidance and Networking Opportunities:** Access exclusive resources and networking events to enhance your career prospects.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MSc Strategic Marketing **Marketing Mix & Strategy** • • **Marketing Strategy Framework:** Define the overall marketing strategy, including target market, value proposition, and marketing mix decisions. • • **Market Segmentation & Targeting:** Identify and analyze different market segments, and develop targeted marketing campaigns. • • **Competitive Analysis:** Conduct thorough analysis of competitors' strategies and identify opportunities for differentiation. • • **Branding & Positioning:** Develop a strong brand identity and establish a consistent positioning in the market. • • **Marketing Communications:** Explore various marketing channels and tactics, including digital marketing, social media, and traditional advertising. **Consumer Behavior & Market Research** • • **Consumer Psychology:** Understand the psychological principles that influence consumer behavior. • • **Market Research Methods:** Learn various research methods, including surveys, interviews, and focus groups. • • **Data Analysis & Reporting:** Analyze data to identify trends and insights, and create compelling reports. • • **Market Trends & Forecasting:** Stay updated on the latest market trends and forecast future consumer behavior. **Digital Marketing & Analytics** • • **Search Engine Optimization (SEO):** Optimize website content and structure for search engines. • • **Pay-Per-Click (PPC) Advertising:** Manage online advertising campaigns through platforms like Google Ads. • • **Social Media Marketing (SMM):** Build and engage with a strong social media presence. • • **Content Marketing:** Create valuable and engaging content to attract and retain customers. • • **Analytics & Reporting:** Track and analyze marketing performance data to make informed decisions. **Marketing Campaigns & Implementation** • • **Campaign Planning & Development:** Develop and execute comprehensive marketing campaigns. • • **Marketing Automation:** Utilize automation tools to streamline marketing processes. • • **Content Creation & Production:** Create compelling marketing content, including brochures, videos, and social media posts. • • **Marketing Implementation & Execution:** Implement marketing campaigns across various channels. • • **Campaign Evaluation & Optimization:** Track campaign performance and make adjustments as needed. **Additional Units** • • **Marketing Ethics & Social Responsibility:** Explore ethical considerations and the role of marketing in society. • • **Global Marketing:** Understand the nuances of marketing in different cultures and markets. • • **Digital Marketing Analytics:** Deep dive into advanced analytics techniques for marketing. • • **Marketing Technology (MarTech):** Explore the latest technologies and tools used in marketing. • • **Marketing Leadership & Management:** Develop essential leadership and management skills for marketing professionals.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc Strategic Marketing course & training

**MSc Strategic Marketing Course & Training**

This MSc program equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. The program focuses on developing strategic thinking, planning, and implementation capabilities, equipping you with the necessary tools to make a significant impact on any organization.

**Learning Outcomes:**

  • Strategic brand positioning
  • Market research and analysis
  • Digital marketing strategies
  • Social media marketing
  • Content marketing
  • Marketing analytics and reporting
  • Project management

**Duration:**

The MSc Strategic Marketing program typically takes 18 months to complete, with part-time or full-time options available.

**Industry Relevance:**

This program is highly relevant to individuals seeking career advancement in marketing roles across various industries, including:

  • Marketing agencies
  • Advertising firms
  • Non-profit organizations
  • E-commerce companies
  • Technology companies

**Additional Information:**

The MSc Strategic Marketing program also offers opportunities for further specialization in specific areas such as digital marketing, social media marketing, or market research.

**Get Started Today!**

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Why this course?

**The Power of Strategic Marketing: A UK Perspective** The UK boasts a thriving and dynamic marketing landscape, and mastering strategic marketing skills is crucial for navigating this competitive environment. According to a 2023 report by LinkedIn, **85% of marketers in the UK believe strategic marketing is a critical skill for career success**. This underscores the immense value of acquiring a relevant and in-demand qualification like **MSc Strategic Marketing**. **Chart 1: UK Marketing Skills Gap (2023) - Google Charts 3D Column Chart** ``` { chart: { type: 'column', data: [ { role: 'series', id: 'Marketing Skills Gap' }, { role: 'data', id: 'UK' }, { role: 'data', id: 'US' } ], options: { title: 'Marketing Skills Gap in the UK and US', x: { label: 'Skill', type: 'string' }, y: { label: 'Percentage of Marketers', type: 'number' }, z: { label: 'Country', type: 'string' } } } } ``` **Chart 2: MSc Strategic Marketing Enrollments (2023) - Google Charts 3D Column Chart** ``` { chart: { type: 'column', data: [ { role: 'series', id: 'Enrollments' }, { role: 'data', id: '2023' }, { role: 'data', id: '2024' } ], options: { title: 'MSc Strategic Marketing Enrollments (2023)', x: { label: 'Year', type: 'number' }, y: { label: 'Number of Enrolments', type: 'number' }, z: { label: 'Number of Applicants', type: 'number' } } } } ``` **The Impact of Strategic Marketing:** The strategic marketing course equips individuals with the knowledge and skills to develop and implement effective marketing strategies that align with business objectives. This is particularly relevant in today's competitive job market, where businesses are constantly seeking individuals who can drive brand awareness, generate leads, and ultimately, increase revenue. **Conclusion:** The MSc Strategic Marketing course is an invaluable investment for anyone seeking to excel in the dynamic and challenging world of marketing in the UK. By equipping individuals with the necessary knowledge and skills, businesses can reap the significant benefits of a well-executed strategic marketing strategy.

Who should enrol in MSc Strategic Marketing course & training?

| **Target Audience** | |---|---| | Senior Marketing Managers | | Marketing Directors | | Brand Managers | | Marketing Executives | | Entrepreneurs | | Business Leaders | | Professionals seeking a career change | | Individuals looking to upskill their skills | | Anyone interested in strategic marketing | **Why Choose Our MSc Strategic Marketing Course?** * **Industry-leading curriculum:** Developed by leading academics and industry experts. * **Real-world experience:** Includes case studies and simulations to provide practical insights. * **Flexible learning options:** Choose online or evening classes to fit your schedule. * **Highly qualified instructors:** All instructors are experienced professionals with extensive industry experience. * **Global reach:** Opportunities to network and learn from peers and experts worldwide.