## Essential Units for MSc Strategic Marketing Top-up Course Qualifi **Marketing Mix & Strategy:** * <|im_heading>Understanding the Marketing Mix * <|im_subheading>Product, Price, Place, Promotion * <|im_heading>Crafting a Strategic Marketing Plan * <|im_subheading>Market analysis, target audience, positioning, objectives * <|im_heading>Developing Effective Marketing Strategies * <|im_subheading>Branding, advertising, digital marketing, public relations **Digital Marketing & Analytics:** * <|im_heading>Harnessing Digital Technologies for Marketing * <|im_subheading>Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing (SMM) * <|im_heading>Data Analytics for Marketing Decisions * <|im_subheading>Market research, consumer behavior analysis, campaign tracking * <|im_heading>Predicting and Responding to Market Trends * <|im_subheading>Data visualization, forecasting, scenario planning **Marketing Research & Consumer Behavior:** * <|im_heading>Conducting Effective Market Research * <|im_subheading>Quantitative and qualitative research methods, data analysis * <|im_heading>Understanding Consumer Behavior * <|im_subheading>Psychographics, demographics, behavioral segmentation * <|im_heading>Developing Effective Marketing Communications * <|im_subheading>Branding, messaging, content creation, customer relationship management **Marketing Management & Leadership:** * <|im_heading>Leadership and Management Skills for Marketing * <|im_subheading>Strategic planning, resource allocation, team leadership * <|im_heading>Marketing Ethics and Social Responsibility * <|im_subheading>Marketing communication, stakeholder management, crisis management * <|im_heading>Developing a Career in Marketing * <|im_subheading>Marketing trends, industry analysis, career opportunities **Additional Units:** * <|im_heading>Marketing Analytics for Business * <|im_subheading>Return on Investment (ROI), marketing mix analysis, data-driven decision making * <|im_heading>Marketing Campaigns and Strategies * <|im_subheading>Integrated Marketing Communications (IMC), brand management, customer experience * <|im_heading>Marketing for Global Markets * <|im_subheading>Cross-cultural marketing, international marketing, cultural sensitivity

Assessment

The assessment is done via submission of assignment. There are no written exams.