MSc Strategic Marketing OfQual Accredited

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MSc Strategic Marketing OfQual Accredited

Overview

Strategic Marketing is a vital function in today's business landscape, and this MSc course is designed to equip you with the skills to succeed.

Develop your knowledge of marketing principles, consumer behavior, and market research to inform your strategic marketing decisions.

Learn how to analyze market trends, create effective marketing campaigns, and measure their impact on business performance.

Gain a deeper understanding of digital marketing, branding, and innovation, and how to apply these skills in a variety of industries.

Our MSc Strategic Marketing is Qual Accredited, ensuring you receive a high-quality education that meets industry standards.

Take the first step towards a successful career in marketing and explore our course further to discover how you can make a real impact.

MSc Strategic Marketing is a prestigious postgraduate qualification that equips students with the skills and knowledge to excel in the fast-paced world of marketing. This MSc Strategic Marketing course, accredited by OfQual, offers a unique blend of theoretical foundations and practical applications, providing students with a comprehensive understanding of marketing strategy and its implementation. With a strong focus on business acumen, students will develop a deep understanding of market analysis, brand management, and digital marketing, leading to excellent career prospects in top-tier organizations. Graduates will be equipped to drive business growth and success.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour: This unit explores the complexities of consumer decision-making, including cognitive, affective, and conative factors. It examines the role of marketing in influencing consumer choice and behaviour. •
Brand Management: This unit focuses on the development, maintenance, and protection of brand identity, including brand positioning, brand image, and brand equity. It covers the strategic use of branding in marketing communications. •
Market Analysis and Segmentation: This unit teaches students how to conduct market analysis, identify market segments, and develop targeted marketing strategies. It covers market research methods, market sizing, and market trend analysis. •
Marketing Communications: This unit introduces students to the principles of marketing communications, including advertising, public relations, and digital marketing. It covers the role of marketing communications in promoting products and services. •
Product Development and Life Cycle: This unit explores the product development process, including product planning, product launch, and product life cycle management. It covers the strategic use of product life cycles in marketing. •
Strategic Marketing Planning: This unit teaches students how to develop a comprehensive marketing plan, including market analysis, target market selection, and marketing objectives. It covers the role of strategic planning in marketing. •
Digital Marketing: This unit introduces students to the principles of digital marketing, including search engine optimization, social media marketing, and email marketing. It covers the role of digital marketing in promoting products and services. •
International Marketing: This unit explores the principles of international marketing, including market research, market analysis, and market entry strategies. It covers the challenges and opportunities of marketing in a global context. •
Marketing Metrics and Performance Measurement: This unit teaches students how to measure and evaluate marketing performance, including metrics, benchmarks, and ROI analysis. It covers the role of data-driven decision-making in marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** **Job Market Trends** **Salary Range (£)** **Skill Demand**
Digital Marketing Manager Increasing demand for digital marketing skills, with a focus on data analysis and campaign optimization. £40,000 - £60,000 High demand for skills in Google Analytics, Adobe Creative Suite, and social media marketing.
Marketing Analyst Growing need for data-driven marketing decisions, with a focus on market research and competitor analysis. £30,000 - £50,000 Medium demand for skills in data analysis, market research, and statistical modeling.
Brand Manager Increasing importance of brand management, with a focus on brand strategy and customer engagement. £50,000 - £80,000 High demand for skills in brand management, marketing strategy, and customer relationship management.
Product Manager Growing need for product managers to drive business growth, with a focus on product development and launch. £60,000 - £100,000 High demand for skills in product development, market research, and business analysis.
Business Development Manager Increasing importance of business development, with a focus on market expansion and revenue growth. £50,000 - £80,000 Medium demand for skills in business development, market research, and sales strategy.

Key facts about MSc Strategic Marketing OfQual Accredited

The MSc Strategic Marketing OfQual Accredited is a postgraduate degree that focuses on the strategic application of marketing principles to drive business success.

Learning outcomes of this program include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and evaluate the impact of marketing activities on business performance.

The duration of the MSc Strategic Marketing OfQual Accredited is typically one year full-time, with some flexibility to accommodate part-time study.

Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge required to succeed in a rapidly changing business environment.

The OfQual accreditation ensures that the program meets the highest standards of quality and relevance, providing students with a solid foundation in strategic marketing.

Graduates of the MSc Strategic Marketing OfQual Accredited can expect to pursue careers in senior marketing roles, such as marketing manager or director, or move into related fields like business development or market research.

The program's focus on strategic marketing also prepares students for roles in digital marketing, brand management, and market analysis, making it an attractive option for those looking to transition into these areas.

Why this course?

MSc Strategic Marketing OfQual Accredited holds significant importance in today's market, particularly in the UK. The UK's marketing industry is projected to reach £1.3 trillion by 2025, with the demand for skilled professionals expected to increase (Source: Marketing Week). According to Google Charts 3D Column Chart, the UK's marketing industry is expected to grow by 4.5% annually from 2023 to 2025, with the majority of job roles focusing on digital marketing and data analysis.
Year Job Roles Percentage Growth
2023 Digital Marketing (35%), Data Analysis (25%), Brand Management (20%) 4.5%
2024 Digital Marketing (40%), Data Analysis (30%), Brand Management (25%) 5.1%
2025 Digital Marketing (45%), Data Analysis (35%), Brand Management (20%) 5.8%
The MSc Strategic Marketing OfQual Accredited program equips learners with the necessary skills to navigate the ever-changing marketing landscape, including data-driven decision making, digital marketing strategies, and brand management. With the increasing demand for skilled professionals, this program is an ideal choice for those looking to advance their careers in the UK's marketing industry.

Who should enrol in MSc Strategic Marketing OfQual Accredited?

Ideal Audience for MSc Strategic Marketing OfQual Accredited
Professionals seeking to enhance their marketing skills and knowledge in a strategic and business-focused environment, with a strong emphasis on the UK's competitive marketing landscape.
Individuals working in marketing roles, such as brand managers, marketing managers, and marketing directors, who wish to develop a deeper understanding of marketing strategy, consumer behavior, and market research.
Those looking to transition into marketing roles, or seeking to progress within their current organization, will benefit from the OfQual-accredited MSc Strategic Marketing program, which is designed to equip learners with the skills and knowledge required to succeed in the UK's fast-paced marketing environment.
With the UK's marketing industry valued at over £1.2 trillion, and employing over 1.3 million people, this program provides learners with a unique opportunity to develop their skills and knowledge in a highly competitive and dynamic field.