MSc Strategic Marketing OTHM online course

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International Students can apply

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MSc Strategic Marketing OTHM online course

Overview

## Unlock Strategic Marketing Potential with OTHM's MSc in Strategic Marketing **Are you ready to take your marketing career to the next level?** This **online MSc in Strategic Marketing** from OTHM equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. This program is designed for ambitious individuals who are passionate about shaping brand perception and driving impactful results. **Here's what you can expect:** * **Comprehensive curriculum:** Learn from industry experts across various marketing disciplines, including digital marketing, market research, social media, and more. * **Flexible learning:** Choose from part-time or full-time options to fit your busy schedule. * **Practical focus:** Gain real-world experience through case studies, simulations, and interactive workshops. * **Global perspective:** Explore the latest marketing trends and best practices from a diverse range of cultures. * **Career support:** Access exclusive career guidance and networking opportunities to connect with fellow students and industry professionals. **This program is perfect for:** * Marketing professionals seeking career advancement * Aspiring entrepreneurs and business owners * Anyone with a passion for marketing and a desire to learn **Don't miss out on this opportunity to transform your career! Enroll in our MSc in Strategic Marketing today and unlock your full marketing potential.** **Start your journey to marketing success!**

**Unlock Your Marketing Potential with MSc Strategic Marketing OTHM Online Course** **Become a Strategic Marketing Mastermind** Master the art of strategic marketing and propel your career to new heights with our **MSc Strategic Marketing OTHM online course**. This comprehensive program equips you with the knowledge, skills, and industry insights to navigate the ever-evolving world of marketing. **Key Benefits:** * **Industry-Recognized Certification:** OTHM's MSc in Strategic Marketing is recognized by leading industry bodies, ensuring your credentials are highly valued. * **Expert-Led Curriculum:** Our program is meticulously crafted by industry experts, ensuring you receive the most up-to-date and relevant marketing knowledge. * **Flexible Learning:** Learn at your own pace and convenience with our convenient online format, accessible anytime and anywhere. * **Career-Defining Opportunities:** This program opens doors to exciting career opportunities in various marketing departments, including marketing managers, brand managers, and digital marketers. **Start Your Journey to Marketing Supremacy Today!** Join our **MSc Strategic Marketing OTHM online course** and elevate your marketing career to new heights.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## MSc Strategic Marketing OTHM Online Course **Unit 1: Introduction to Strategic Marketing**
* Defining strategic marketing * The marketing mix and its elements * Strategic planning and its importance * SWOT analysis and its application **Unit 2: Customer Insights and Market Analysis**
* Understanding customer personas * Market segmentation and targeting * Market research methods and tools * Analyzing market trends and competitor analysis **Unit 3: Marketing Strategy Development**
* Defining marketing objectives and strategies * Market positioning and differentiation * Brand management and positioning * Integrated marketing communications **Unit 4: Digital Marketing Fundamentals**
* Search engine optimization (SEO) and its importance * Pay-per-click (PPC) advertising and its benefits * Social media marketing and its platforms * Content marketing and its strategies **Unit 5: Digital Marketing Strategies for Specific Industries**
* Digital marketing for B2B businesses * Digital marketing for nonprofit organizations * Digital marketing for start-ups and entrepreneurs * Integrating digital marketing with traditional marketing **Unit 6: Marketing Analytics and Reporting**
* Understanding key performance indicators (KPIs) * Data analysis and reporting tools * Using analytics to track and measure marketing performance * Integrating analytics into strategic decision-making **Unit 7: Marketing Ethics and Social Responsibility**
* Ethical considerations in marketing * Social responsibility and sustainability in marketing * Building a positive brand reputation **Unit 8: Strategic Marketing Campaigns**
* Developing and executing effective marketing campaigns * Integrated marketing campaigns and their components * Campaign budgeting and resource allocation * Measuring and optimizing campaign performance **Unit 9: Digital Marketing Trends and Innovations**
* Artificial intelligence (AI) and machine learning (ML) in marketing * Voice search and its impact on marketing * Blockchain and its potential for transforming marketing * Emerging technologies and their applications **Unit 10: Strategic Marketing Leadership and Management**
* Leading and motivating a marketing team * Building a high-performing marketing culture * Managing marketing budgets and resources effectively * Developing a strategic marketing plan for the future

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc Strategic Marketing OTHM online course

**MSc Strategic Marketing OTHM Online Course**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and best practices.
  • Apply strategic marketing techniques to real-world case studies.
  • Analyze data and conduct market research to support strategic decisions.
  • Develop and implement effective marketing strategies that align with organizational goals.
  • Evaluate the impact of marketing on business performance.

**Duration:**

12 months

**Industry Relevance:**

  • Highly relevant for individuals seeking career advancement or a promotion in marketing-related roles.
  • Develops essential skills for marketing professionals across various industries.
  • Equips individuals with the knowledge to make strategic decisions that drive business growth.
  • In-demand skill for individuals seeking career opportunities in marketing agencies, corporations, and startups.
  • Provides a flexible and convenient way to acquire strategic marketing knowledge.

**Get Started Today!**

Why this course?

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Strategic Marketing OTHM Online Course: A Game-Changer

Concept Definition
Target Audience The specific group of people you want to reach with your marketing efforts.
Marketing Mix The 7 elements of marketing (product, price, place, promotion, people, process, and physical evidence).
Content Marketing Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.
Social Media Marketing Using social media platforms to connect with and engage with your target audience.
Email Marketing Sending commercial messages to a targeted audience through email.
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Who should enrol in MSc Strategic Marketing OTHM online course?

| **Target Audience** | |---|---| | Marketing professionals seeking a strategic edge in the competitive business landscape | | Entrepreneurs and business owners looking to upskill their marketing skills | | Marketing agencies and agencies seeking to expand their talent pool | | Anyone with a passion for marketing and a desire to advance their career | | Individuals seeking to retrain or switch careers into marketing | | Marketing students and graduates looking to enhance their knowledge and skills | | Anyone interested in learning the fundamentals of strategic marketing | | Professionals looking to refresh their strategic marketing knowledge and skills | | Individuals seeking to upskill their marketing skills for career advancement |