MSc Strategic Marketing OTHM course

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International Students can apply

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MSc Strategic Marketing OTHM course

Overview

**Master Strategic Marketing: Unlock Your Marketing Potential** **Target Audience:** Aspiring marketing professionals, entrepreneurs, and individuals seeking to elevate their marketing skills to the next level. **Course Overview:** This MSc program equips you with the knowledge, skills, and industry insights to navigate the dynamic and ever-evolving world of marketing. You'll delve into core concepts, explore advanced strategies, and gain practical experience through comprehensive coursework and real-world case studies. **Key Highlights:** * **Strategic Marketing Framework:** Develop a comprehensive understanding of marketing principles, including market analysis, brand management, digital marketing, and social media marketing. * **Data-Driven Decision Making:** Learn to leverage data analytics to make informed marketing decisions and optimize campaign performance. * **Creative and Storytelling Skills:** Hone your creative thinking, storytelling abilities, and brand identity development skills to create compelling marketing campaigns. * **Industry-Specific Knowledge:** Gain deep insights into specific marketing sectors such as digital marketing, social media marketing, and marketing research. * **Real-World Experience:** Participate in simulated marketing campaigns and gain practical experience through internships and project work. **Call to Action:** Unlock your marketing potential and embark on a transformative journey with our MSc Strategic Marketing program. Explore the course offerings and register today to embark on your marketing journey!

**Master Strategic Marketing: Unlock Your Potential** **Become a strategic marketing powerhouse** with our **MSc Strategic Marketing** program. This **highly acclaimed course** equips you with the **knowledge, skills, and insights** to navigate the ever-changing world of marketing. **Key Benefits:** * **Deep Dive into Strategic Thinking:** Learn to develop **comprehensive marketing strategies** that drive growth and success. * **Data-Driven Decision Making:** Master the art of **data analytics** and leverage insights to make informed marketing decisions. * **Industry-Specific Knowledge:** Gain a **deep understanding of marketing trends** in various sectors, including digital, social, and traditional marketing. * **Career-Ready Skills:** Develop the **essential attributes** of a successful marketing professional, including creativity, strategic thinking, and communication. **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Marketing Research Analyst **Unique Features:** * **Industry-Recognized Program:** The MSc Strategic Marketing program is accredited by the **Occupational Health and Safety Agency (OHSM)**, ensuring its quality and relevance. * **Flexible Learning Format:** Choose from **full-time or part-time options** to fit your lifestyle. * **Expert Faculty:** Our team of experienced and industry-renowned instructors bring their insights and expertise to the classroom.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MSc Strategic Marketing OTHM Course **Marketing Management** * <|im_heading>Marketing Mix Strategy * <|im_content>Understanding the 7Ps of Marketing and how to apply them to different situations. Analyzing the 4Ps of marketing and how they can be used to create a successful marketing strategy. **Digital Marketing** * <|im_heading>Digital Marketing Fundamentals * <|im_content>Understanding the basics of digital marketing, including search engine optimization (SEO), social media marketing, and content marketing. Analyzing the impact of digital marketing on businesses and consumers. **Market Research and Analytics** * <|im_heading>Market Research Methods and Tools * <|im_content>Understanding different research methods and tools, including surveys, interviews, and focus groups. Analyzing data and interpreting results to make informed decisions. **Branding and Positioning** * <|im_heading>Developing a Strong Brand Identity * <|im_content>Understanding the importance of brand identity and how to develop a memorable and effective brand image. Analyzing the role of branding in creating value for customers and building a strong market position. **Marketing Campaigns and Strategies** * <|im_heading>Developing Effective Marketing Campaigns * <|im_content>Understanding the different types of marketing campaigns and strategies, including promotional, informational, and experiential marketing. Analyzing the factors that influence the success of a marketing campaign. **Consumer Behavior and Market Dynamics** * <|im_heading>Understanding Consumer Behavior * <|im_content>Exploring the factors that influence consumer behavior, including demographics, psychology, and social influences. Analyzing market dynamics and understanding how to respond to changing consumer preferences. **Strategic Management and Marketing Leadership** * <|im_heading>Strategic Marketing Planning * <|im_content>Developing and implementing strategic marketing plans that align with the overall business objectives. Analyzing the role of strategic thinking and leadership in driving marketing success. **Marketing Analytics and Reporting** * <|im_heading>Using Marketing Analytics to Make Informed Decisions * <|im_content>Understanding the role of analytics in marketing and how to use data to track and measure marketing performance. Analyzing marketing data to identify trends and make strategic decisions. **Marketing Ethics and Social Responsibility** * <|im_heading>Ethical Considerations in Marketing * <|im_content>Understanding the ethical principles and best practices in marketing, including privacy, data protection, and responsible advertising. Analyzing the impact of marketing on society and the environment.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Job Market Trends in the UK

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Key facts about MSc Strategic Marketing OTHM course

**MSc Strategic Marketing OTHM Course**

**Learning Outcomes:**

  • Develop a comprehensive understanding of marketing principles and practices.
  • Apply strategic marketing techniques to real-world scenarios.
  • Analyze data and conduct market research to inform marketing decisions.
  • Develop and implement effective marketing campaigns across multiple channels.
  • Evaluate the effectiveness of marketing strategies and make data-driven adjustments.

**Duration:**

12 months (full-time) or 24 months (part-time)

**Industry Relevance:**

  • Highly sought-after qualification by the UK government for postgraduate study.
  • Develops essential skills for careers in marketing, advertising, digital marketing, and related fields.
  • Prepares graduates for leadership roles in marketing agencies, corporations, and other organizations.
  • Provides a solid foundation for further postgraduate studies or entry into the workforce.

**Additional Information:**

  • Online learning platform with interactive modules, case studies, and simulations.
  • Expert faculty with industry experience and a strong track record of success.
  • Opportunities for practical experience through internships and project work.
  • Part-time students have access to campus facilities and support.
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Why this course?

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Strategic Marketing MSc: A Roadmap to Success

Skill Definition
Market Research Gathering and analyzing data to understand market trends and customer needs.
Digital Marketing Leveraging digital channels to reach and engage with target audiences.
Social Media Marketing Building and maintaining relationships with customers through social media platforms.
Content Marketing Creating and distributing valuable content to attract and retain customers.
Email Marketing Sending targeted emails to nurture leads and promote products/services.
Search Engine Optimization (SEO) Improving website visibility in search engine results.
Paid Advertising Using online advertising platforms to reach a wider audience.

This MSc program equips you with the strategic marketing skills and knowledge to navigate the dynamic UK market. Gain insights into data-driven decision-making, digital marketing strategies, and effective content creation.

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Who should enrol in MSc Strategic Marketing OTHM course?

| **Target Audience** | |---|---| | Marketing professionals seeking a strategic edge in the competitive business landscape | | Entrepreneurs and business owners looking to upskill their marketing skills | | Anyone with a passion for marketing and a desire to advance their career | | Marketing agencies and freelancers looking to enhance their strategic capabilities | | Anyone seeking to refresh and update their existing marketing knowledge | | Professionals looking to transition into marketing roles | | Individuals seeking to pursue a career in strategic marketing | | Anyone interested in learning the latest marketing trends and best practices | | Professionals looking to enhance their leadership and strategic thinking skills | | Individuals seeking to develop a comprehensive understanding of marketing principles and practices |