MSc Strategic Marketing OTHM Top up Course

Tuesday, 26 August 2025 17:46:32

International Students can apply

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MSc Strategic Marketing OTHM Top up Course

Overview

## Unleash Your Strategic Marketing Potential with OTHM Top-up **Are you ready to take your marketing career to the next level?** The **MSc Strategic Marketing OTHM Top-up** program equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. This **flexible online course** is designed for individuals seeking a career change or looking to enhance their existing marketing expertise. **Here's what you can expect:** * **Learn from industry experts:** Our program is taught by experienced professionals with real-world marketing experience. * **Develop a comprehensive understanding of marketing principles:** From digital marketing to market research and brand management, you'll gain a deep knowledge base. * **Choose from flexible learning formats:** Choose from part-time or full-time online learning, tailored to your busy schedule. * **Gain the OTHM Level 4 qualification:** This internationally recognized qualification validates your skills and opens doors to exciting career opportunities. **This program is perfect for:** * **Marketing professionals seeking a career change** * **Individuals looking to enhance their existing marketing skills** * **Anyone interested in pursuing a career in marketing** **Don't wait any longer! Start your journey to a fulfilling and rewarding marketing career. Enroll in the MSc Strategic Marketing OTHM Top-up today!**

**Master Strategic Marketing: Unlock Your Potential** **Become a strategic marketing powerhouse** with our **MSc Strategic Marketing OTHM Top-up Course**. This **highly sought-after program** equips you with the **knowledge and skills** to navigate the ever-changing marketing landscape. **Key Benefits:** * **Deep understanding of marketing principles and practices** * **Develop advanced skills in digital marketing, social media marketing, and content marketing** * **Gain a comprehensive grasp of market research and analytics** * **Enhance your leadership and strategic thinking abilities** * **Prepare for exciting career opportunities in marketing agencies, corporations, and startups** **Career Prospects:** * Marketing Manager * Digital Marketing Specialist * Social Media Manager * Content Marketing Manager * Marketing Research Analyst **Unique Features:** * **Industry-recognized OTHM qualification** * **Flexible learning format** with online modules and live sessions * **Expert faculty with real-world experience** * **Personalized career guidance and support** **Enroll now and embark on your journey to become a marketing maestro!**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MSc Strategic Marketing OTHM Top-up Course **Marketing Management** * <|im_heading>Marketing Mix Strategy * <|im_content>Understanding the 7Ps of marketing and how to apply them to different situations. Analyzing market segmentation and positioning strategies. **Digital Marketing** * <|im_heading>Search Engine Optimization (SEO) * <|im_content>Keyword research, on-page optimization, content marketing, and link building strategies for driving organic traffic. * <|im_heading>Social Media Marketing * <|im_content>Creating engaging social media content, building brand communities, and leveraging social media advertising platforms. **Marketing Analytics & Reporting** * <|im_heading>Data Analysis for Marketers * <|im_content>Descriptive statistics, inferential statistics, and data visualization techniques for interpreting marketing data. * <|im_heading>Marketing Reporting and Analytics Tools * <|im_content>Developing effective marketing reports, creating compelling presentations, and using data-driven insights to inform strategic decisions. **Marketing Strategy & Planning** * <|im_heading>Developing a Marketing Strategy * <|im_content>Defining marketing objectives, identifying target audiences, and creating a clear marketing plan with SMART goals. * <|im_heading>Marketing Mix Decisions * <|im_content>Understanding the 4Ps of the marketing mix (product, price, place, and promotion) and how to optimize each element for maximum impact. **Marketing Research & Consumer Behavior** * <|im_heading>Conducting Market Research * <|im_content>Primary and secondary research methods, data collection techniques, and interpreting research findings. * <|im_heading>Understanding Consumer Behavior * <|im_content>Consumer segmentation, brand loyalty, and influencing factors on consumer behavior. **Marketing Campaigns & Implementation** * <|im_heading>Developing Effective Marketing Campaigns * <|im_content>Campaign planning, budgeting, and creative development. Implementing and executing marketing campaigns across various channels. * <|im_heading>Marketing Measurement and Analytics * <|im_content>Defining key performance indicators (KPIs) and metrics for measuring campaign success. Analyzing data and making adjustments to optimize campaigns. **Ethics & Social Responsibility in Marketing** * <|im_heading>Ethical Considerations in Marketing * <|im_content>Data privacy, ethical research practices, and responsible advertising. Understanding the legal and social implications of marketing activities. * <|im_heading>Social Responsibility in Marketing * <|im_content>Building brand trust, promoting social good, and addressing societal challenges through marketing initiatives.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MSc Strategic Marketing OTHM Top up Course

**MSc Strategic Marketing OTHM Top Up Course**

**Learning Outcomes:**

  • Develop a comprehensive understanding of strategic marketing principles and practices.
  • Apply strategic marketing concepts to real-world case studies.
  • Analyze and evaluate marketing strategies and campaigns.
  • Develop and implement effective marketing plans.
  • Gain insights into digital marketing and its role in strategic marketing.
  • Enhance critical thinking, problem-solving, and decision-making skills.

**Duration:**

12 months (full-time) or 6 months (part-time)

**Industry Relevance:**

  • Highly sought-after qualification by the UK's Chartered Institute of Marketing (CIM).
  • Develops essential skills for careers in marketing, advertising, and related industries.
  • Equips individuals with the knowledge and expertise to pursue senior marketing positions.
  • Provides a pathway to further academic qualifications and career advancement.

**Additional Information:**

  • Part-time students can access online modules and resources.
  • The course is fully online, providing flexibility and convenience.
  • Industry-experienced tutors provide personalized guidance and support.
  • The course is accredited by UKEN and meets the requirements of the CIM's Strategic Marketing qualification.

**Get Started Today!**

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Why this course?

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Strategic Marketing OTHM Top Up Course: A Game-Changer

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Who should enrol in MSc Strategic Marketing OTHM Top up Course?

| **Ideal Audience** | |---|---| | Marketing professionals looking to enhance their strategic marketing skills | | Entrepreneurs and business owners seeking to upskill their marketing expertise | | Anyone seeking to refresh their knowledge and stay ahead of industry trends | | Individuals seeking a career change in marketing | | Anyone with a passion for marketing and a desire to advance their career | | UK-based professionals looking to enhance their strategic marketing skills in a relevant context | | Professionals working in marketing agencies or consulting firms |