## Essential Units for MSc Strategic Marketing OTHM Top-up Course **Marketing Management** * <|im_heading>Marketing Mix Strategy * <|im_content>Understanding the 7Ps of marketing and how to apply them to different situations. Analyzing market segmentation and positioning strategies. **Digital Marketing** * <|im_heading>Search Engine Optimization (SEO) * <|im_content>Keyword research, on-page optimization, content marketing, and link building strategies for driving organic traffic. * <|im_heading>Social Media Marketing * <|im_content>Creating engaging social media content, building brand communities, and leveraging social media advertising platforms. **Marketing Analytics & Reporting** * <|im_heading>Data Analysis for Marketers * <|im_content>Descriptive statistics, inferential statistics, and data visualization techniques for interpreting marketing data. * <|im_heading>Marketing Reporting and Analytics Tools * <|im_content>Developing effective marketing reports, creating compelling presentations, and using data-driven insights to inform strategic decisions. **Marketing Strategy & Planning** * <|im_heading>Developing a Marketing Strategy * <|im_content>Defining marketing objectives, identifying target audiences, and creating a clear marketing plan with SMART goals. * <|im_heading>Marketing Mix Decisions * <|im_content>Understanding the 4Ps of the marketing mix (product, price, place, and promotion) and how to optimize each element for maximum impact. **Marketing Research & Consumer Behavior** * <|im_heading>Conducting Market Research * <|im_content>Primary and secondary research methods, data collection techniques, and interpreting research findings. * <|im_heading>Understanding Consumer Behavior * <|im_content>Consumer segmentation, brand loyalty, and influencing factors on consumer behavior. **Marketing Campaigns & Implementation** * <|im_heading>Developing Effective Marketing Campaigns * <|im_content>Campaign planning, budgeting, and creative development. Implementing and executing marketing campaigns across various channels. * <|im_heading>Marketing Measurement and Analytics * <|im_content>Defining key performance indicators (KPIs) and metrics for measuring campaign success. Analyzing data and making adjustments to optimize campaigns. **Ethics & Social Responsibility in Marketing** * <|im_heading>Ethical Considerations in Marketing * <|im_content>Data privacy, ethical research practices, and responsible advertising. Understanding the legal and social implications of marketing activities. * <|im_heading>Social Responsibility in Marketing * <|im_content>Building brand trust, promoting social good, and addressing societal challenges through marketing initiatives.

Assessment

The assessment is done via submission of assignment. There are no written exams.