MBA with Strategic Marketing Diploma Course Fees

• Marketing Research Methods: This unit covers the techniques and tools used to gather and analyze data to understand consumer behavior, market trends, and competitor activity. It is an essential component of strategic marketing, as it provides valuable insights to inform marketing decisions. Brand Management: This unit focuses on the development, maintenance, and protection of a brand's reputation and value. It covers topics such as brand positioning, brand identity, and brand extension, and is critical for businesses looking to build a strong brand presence. Market Segmentation and Targeting: This unit explores the process of dividing a market into distinct groups based on demographics, needs, and preferences. It also covers the strategies for selecting and targeting specific segments to maximize marketing effectiveness. Product Development and Launch: This unit covers the stages involved in creating and launching a new product, including market research, product positioning, and pricing strategies. It is essential for businesses looking to introduce new products or services to the market. Digital Marketing: This unit focuses on the use of digital channels such as social media, email, and search engine optimization to promote products and services. It covers topics such as social media marketing, content marketing, and paid advertising. Marketing Communications: This unit explores the various channels used to communicate with target audiences, including advertising, public relations, and event marketing. It covers the principles of effective communication and the role of marketing in building brand awareness. Consumer Behavior: This unit examines the psychological, social, and cultural factors that influence consumer purchasing decisions. It covers topics such as consumer motivation, attitudes, and perceived value. Strategic Marketing Planning: This unit covers the process of developing a comprehensive marketing plan that aligns with a business's overall strategy. It includes topics such as market analysis, competitive analysis, and marketing objectives. International Marketing: This unit explores the challenges and opportunities of marketing products and services in international markets. It covers topics such as cultural differences, market research, and global marketing strategies. Marketing Analytics: This unit covers the use of data and analytics to measure and evaluate marketing performance. It includes topics such as data collection, analysis, and reporting, and is essential for businesses looking to optimize their marketing efforts.

Assessment

The assessment is done via submission of assignment. There are no written exams.