• ## Essential Units for MBA Strategic Marketing RQF Course Fee **Marketing Mix & Strategy** • • Strategic Marketing Mix Analysis: Identifying and prioritizing marketing mix elements to achieve competitive advantage. • • Marketing Strategy Development: Defining a clear and actionable marketing strategy aligned with the overall business objectives. • • Market Segmentation: Identifying and targeting specific customer groups for effective marketing campaigns. • • Positioning & Brand Management: Establishing a strong brand identity and positioning in the market. **Digital Marketing & Analytics** • • Digital Marketing Fundamentals: Understanding the core principles and strategies of digital marketing. • • Social Media Marketing: Creating and managing engaging social media content to reach target audiences. • • Search Engine Optimization (SEO): Optimizing website content and structure for improved search engine visibility. • • Data Analytics for Marketing: Gathering, analyzing, and interpreting marketing data to inform strategic decisions. **Customer Relationship Management (CRM)** • • Building and Managing Effective CRM Systems: Implementing and leveraging CRM tools to track and nurture leads. • • Customer Journey Mapping: Creating a visual representation of the customer experience across touchpoints. • • Customer Segmentation: Identifying and targeting specific customer groups for personalized marketing campaigns. • • Customer Relationship Management Metrics: Measuring and analyzing key performance indicators (KPIs) to evaluate CRM performance. **Integrated Marketing Communications (IMC)** • • Integrated Marketing Communications Strategy: Aligning marketing activities across different channels to achieve maximum impact. • • Content Marketing: Creating and distributing valuable content to attract and retain target audiences. • • Public Relations (PR): Building and managing positive relationships with stakeholders and media outlets. • • Social Media Marketing (SMM): Engaging with customers on social media platforms to build brand loyalty and drive traffic. **Strategic Planning & Implementation** • • Strategic Planning: Developing long-term plans to guide marketing efforts and achieve strategic objectives. • • Marketing Budget Allocation: Creating and managing a comprehensive marketing budget to allocate resources effectively. • • Marketing Metrics & Reporting: Establishing and tracking key performance indicators (KPIs) to measure marketing performance. • • Marketing Automation: Implementing automation tools to streamline marketing processes and improve efficiency. **Additional Units** • • Global Marketing Strategies: Understanding and adapting marketing strategies for international markets. • • Digital Marketing Analytics: Advanced analytics techniques for data-driven decision-making. • • Marketing Ethics & Social Responsibility: Integrating ethical considerations and social responsibility into marketing practices.

Assessment

The assessment is done via submission of assignment. There are no written exams.