• ## Essential Units for MBA Strategic Marketing Diploma Part-time **Marketing Strategy & Planning** * <|im_heading>Developing a Strategic Marketing Plan • * <|im_content>Conducting market research, analyzing data, and defining target audiences. * <|im_heading>Creating a Marketing Mix Strategy • * <|im_content>Understanding the 4Ps of marketing (product, price, place, and promotion). * <|im_heading>Developing a Marketing Budget & Tracking Performance • **Digital Marketing & Social Media** * <|im_heading>Harnessing Digital Marketing Strategies • * <|im_content>Creating a social media strategy, engaging with followers, and building brand loyalty. * <|im_heading>Utilizing Social Media Platforms for Marketing • * <|im_content>Understanding different social media platforms and their audience demographics. * <|im_heading>Social Media Analytics & Reporting • * <|im_content>Using social media analytics tools to track performance and make informed decisions. **Content Marketing & Public Relations** * <|im_heading>Creating Engaging Content for Different Audiences • * <|im_content>Developing content strategies for various marketing channels, including blogs, articles, and videos. * <|im_heading>Building Relationships with Stakeholders & Influencers • * <|im_content>Developing effective PR strategies to generate positive media coverage. * <|im_heading>Managing Crisis Communications & Reputation Management • * <|im_content>Developing crisis communication plans and handling negative publicity effectively. **Data Analytics & Business Intelligence** * <|im_heading>Harnessing Data Analytics for Marketing Decisions • * <|im_content>Understanding basic data analytics tools and techniques. * <|im_heading>Using Data Analytics for Market Research & Targeting • * <|im_content>Developing data-driven marketing campaigns and strategies. * <|im_heading>Building Predictive Analytics Models for Marketing • * <|im_content>Using predictive analytics to forecast future marketing trends and make informed decisions. **Marketing Ethics & Social Responsibility** * <|im_heading>Ethical Considerations in Marketing • * <|im_content>Understanding ethical marketing practices and avoiding ethical violations. * <|im_heading>Social Responsibility in Marketing • * <|im_content>Developing socially responsible marketing campaigns that align with brand values. * <|im_heading>Compliance with Marketing Regulations • * <|im_content>Understanding and adhering to relevant marketing regulations and legal requirements.

Assessment

The assessment is done via submission of assignment. There are no written exams.