MBA Strategic Marketing Course Online OTHM

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MBA Strategic Marketing Course Online OTHM

Overview

Strategic Marketing is a crucial aspect of business management, and our online MBA course is designed to equip you with the necessary skills to succeed.

Developed by OTHM, this course is tailored for individuals seeking to enhance their marketing knowledge and skills in a strategic and effective manner.

Through a combination of theoretical and practical learning, you will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

Our course is ideal for marketing professionals and aspiring business leaders looking to advance their careers or start their own businesses.

By the end of the course, you will be able to analyze market trends, develop effective marketing strategies, and implement them to drive business growth.

Don't miss out on this opportunity to take your marketing skills to the next level. Explore our online MBA Strategic Marketing course today and start achieving your business goals!

Strategic Marketing is the backbone of any successful business, and our MBA Strategic Marketing Course Online OTHM is designed to equip you with the skills to excel in this field. This comprehensive course offers a range of strategic marketing benefits, including the ability to analyze market trends, develop effective marketing strategies, and measure campaign success. With strategic marketing skills, you can expect improved career prospects in industries such as finance, retail, and technology. Our course also features flexible online learning and industry-recognized certification, making it an ideal choice for professionals looking to upskill or reskill.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Market Research and Analysis: This unit focuses on the process of gathering and analyzing data to understand the target market, customer needs, and competitor activity. Primary keyword: Market Research, Secondary keywords: Data Analysis, Customer Needs. •
Brand Management: This unit explores the importance of branding in creating a unique identity for a product or service, building brand awareness, and differentiating from competitors. Primary keyword: Brand Management, Secondary keywords: Brand Identity, Marketing Strategy. •
Marketing Mix (4Ps): This unit delves into the fundamental elements of marketing, including product, price, promotion, and place. Primary keyword: Marketing Mix, Secondary keywords: Product Development, Pricing Strategy. •
Consumer Behavior: This unit examines the psychological, social, and cultural factors that influence consumer purchasing decisions. Primary keyword: Consumer Behavior, Secondary keywords: Market Segmentation, Target Marketing. •
Market Segmentation and Targeting: This unit focuses on dividing the market into distinct groups based on demographics, needs, and preferences to identify the most suitable target audience. Primary keyword: Market Segmentation, Secondary keywords: Target Marketing, Customer Profiling. •
Competitive Analysis: This unit involves analyzing the strengths, weaknesses, and strategies of competitors to gain a competitive edge. Primary keyword: Competitive Analysis, Secondary keywords: Market Research, Business Strategy. •
Digital Marketing: This unit explores the role of digital channels, such as social media, email, and search engine optimization, in promoting products and services. Primary keyword: Digital Marketing, Secondary keywords: Online Marketing, Social Media Marketing. •
Marketing Communications: This unit covers the various forms of communication used in marketing, including advertising, public relations, and content marketing. Primary keyword: Marketing Communications, Secondary keywords: Advertising Strategy, Public Relations. •
International Marketing: This unit examines the challenges and opportunities of marketing products and services across international borders. Primary keyword: International Marketing, Secondary keywords: Global Marketing, Export Management. •
Marketing Strategy and Planning: This unit focuses on developing a comprehensive marketing plan that aligns with business objectives and targets specific market segments. Primary keyword: Marketing Strategy, Secondary keywords: Business Planning, Market Analysis.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about MBA Strategic Marketing Course Online OTHM

The OTHM MBA Strategic Marketing Course Online is a comprehensive program designed to equip students with the necessary skills and knowledge to succeed in the field of strategic marketing.

Upon completion of the course, students can expect to achieve the following learning outcomes:

• Develop a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

• Acquire skills in strategic planning, brand management, and market analysis.

• Learn how to create effective marketing campaigns, including digital marketing, social media marketing, and content marketing.

• Understand the importance of data-driven decision making in marketing and develop skills in data analysis and interpretation.

The duration of the OTHM MBA Strategic Marketing Course Online is typically 12 months, with students required to complete 12 modules over the course of the program.

The course is designed to be flexible and can be completed at the student's own pace, making it ideal for working professionals and individuals with busy schedules.

The OTHM MBA Strategic Marketing Course Online is highly relevant to the industry, with many graduates going on to secure senior marketing roles in a variety of sectors, including finance, retail, and technology.

The course is also recognized by many employers and academic institutions, providing students with a high level of credibility and employability.

Industry relevance is further enhanced by the course's focus on the latest marketing trends and technologies, including artificial intelligence, blockchain, and the Internet of Things (IoT).

Why this course?

Strategic Marketing is a vital component of an MBA course, and online OTHM certification has become increasingly significant in today's market. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach £1.3 trillion by 2025, growing at a CAGR of 4.5% (Figure 1).
Year Marketing Industry Value (UK)
2020 £1.1 trillion
2025 (Projected) £1.3 trillion
Google Charts 3D Column Chart also shows that the UK's digital marketing spend is expected to reach £12.8 billion by 2025, up from £8.2 billion in 2020 (Figure 2).
Year Digital Marketing Spend (UK)
2020 £8.2 billion
2025 (Projected) £12.8 billion
Strategic Marketing is crucial for businesses to stay competitive in today's digital landscape. The online OTHM MBA course provides learners with the necessary skills and knowledge to develop effective marketing strategies, making them more attractive to employers in the UK.

Who should enrol in MBA Strategic Marketing Course Online OTHM?

Ideal Audience for MBA Strategic Marketing Course Online OTHM
Professionals seeking to enhance their marketing skills and knowledge in the UK, with a focus on those working in industries such as finance, retail, and technology, are the primary target audience for this course.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a projected value of £43.8 billion by 2025. This growth presents a significant opportunity for marketing professionals to upskill and reskill, making the MBA Strategic Marketing Course Online OTHM an attractive option.
Individuals with a bachelor's degree in marketing or a related field, as well as those with relevant work experience, are well-suited for this course. The course is designed to be flexible, allowing learners to balance their studies with work and other commitments, making it an ideal option for working professionals in the UK.
By the end of the course, learners can expect to gain a comprehensive understanding of strategic marketing principles, including market research, segmentation, targeting, and positioning. This knowledge can be applied in a variety of contexts, from developing marketing strategies for small businesses to leading marketing teams in large corporations.