• ## Essential Units for MA Marketing Management RQF **Marketing Strategy & Planning** • **Marketing Goals & Objectives:** Define clear, measurable, achievable, relevant, and time-bound goals for the marketing department. • **Target Audience & Customer Journey:** Identify and understand your ideal customer, including their demographics, interests, and behavior. • **Marketing Mix & Strategy:** Develop a comprehensive plan outlining the 4Ps of marketing (product, price, place, and promotion). • **Marketing Metrics & KPIs:** Establish relevant metrics and key performance indicators (KPIs) to track progress and measure success. • **Marketing Calendar & Content Calendar:** Create a detailed calendar outlining marketing activities and content creation schedules. **Content & Creative** • **Brand Identity & Guidelines:** Establish a consistent and cohesive brand image across all marketing materials. • **Content Strategy & Development:** Develop a content strategy that aligns with your marketing goals and audience preferences. • **Visual Identity & Design:** Create a visually appealing and consistent brand identity through typography, color, and imagery. • **Copywriting & Content Creation:** Write compelling and engaging content that resonates with your target audience. • **Marketing Graphics & Design:** Develop high-quality graphics and illustrations that support your brand identity. **Digital Marketing & Social Media** • **Search Engine Optimization (SEO):** Implement SEO best practices to improve your website's visibility in search engine results. • **Pay-Per-Click (PPC) Advertising:** Run targeted PPC campaigns to reach a wider audience and generate qualified leads. • **Social Media Marketing (SMM):** Build and engage with a strong social media presence across relevant platforms. • **Content Marketing & Social Media Marketing:** Create and share valuable content on social media platforms to build relationships and drive traffic to your website. • **Email Marketing & Automation:** Develop and execute effective email marketing campaigns to nurture leads and drive conversions. **Marketing Operations & Analytics** • **Marketing Automation & CRM:** Implement marketing automation tools to streamline workflows and improve efficiency. • **Data Analytics & Reporting:** Collect and analyze data to identify trends, track performance, and make informed decisions. • **Marketing Reporting & Insights:** Generate comprehensive reports and insights to track campaign performance and measure ROI. • **Marketing Technology & Tools:** Utilize relevant marketing technology tools and platforms to streamline operations and enhance efficiency. • **Marketing Compliance & Data Privacy:** Adhere to all relevant marketing regulations and data privacy laws.

Assessment

The assessment is done via submission of assignment. There are no written exams.