MA International Marketing Management course

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International Students can apply

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MA International Marketing Management course

Overview

**MA International Marketing Management** **Purpose:** This comprehensive course equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of international marketing. You'll gain a deep understanding of global market dynamics, cultural nuances, and effective marketing strategies that transcend national borders. **Target Audience:** This course is ideal for individuals seeking to: * Enhance their understanding of international marketing principles * Develop a comprehensive toolkit for international marketing campaigns * Acquire the necessary skills to succeed in a globalized business environment **Key Benefits:** * Learn from industry experts with extensive experience in international marketing * Explore cutting-edge marketing trends and technologies * Gain practical insights into conducting market research, developing brand strategies, and managing international distribution channels **Call to Action:** Unlock your potential in the global marketplace with this captivating MA International Marketing Management program. Explore the course offerings and enroll today to embark on an exciting and transformative journey!

**Unlock the World of International Marketing** **Become a Global Business Mastermind** MA International Marketing Management is the ultimate program for aspiring and seasoned professionals seeking to navigate the dynamic and ever-evolving world of international business. This comprehensive course equips you with the essential skills and knowledge to excel in a globalized economy. **Key Benefits:** * **Global Perspective:** Gain a deep understanding of international marketing principles, cultures, and best practices. * **Data-Driven Decision Making:** Develop advanced analytical and problem-solving skills to make informed marketing decisions. * **Strategic Planning:** Learn to develop comprehensive marketing plans that resonate with diverse audiences. * **Cultural Sensitivity:** Master the nuances of cultural differences and build strong relationships with international stakeholders. * **Career-Ready Skills:** Prepare for high-demand marketing roles in multinational corporations, international agencies, and global startups. **Career Prospects:** * Marketing Manager * International Marketing Specialist * Brand Manager * Market Research Analyst * Global Business Consultant **Unique Features:** * **Global Case Studies:** Explore real-world marketing campaigns from diverse industries and cultures. * **International Marketing Simulation:** Gain practical experience through a simulated international marketing campaign. * **Faculty of Industry Experts:** Learn from experienced professionals with extensive international marketing knowledge.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for MA International Marketing Management **Marketing Mix & Strategy:** * <|im_heading>Marketing Mix & Strategy: Balancing the 4 Ps * <|im_subheading>Understanding the 4 Ps: Product, Price, Place, and Promotion * <|im_heading>Positioning & Differentiation: Creating a Unique Value Proposition * <|im_subheading>Developing a Marketing Strategy: Aligning Marketing Objectives with Business Goals **Market Research & Analysis:** * <|im_heading>Market Research & Analysis: Gathering and Interpreting Data * <|im_subheading>Primary and Secondary Research Techniques * <|im_heading>Consumer Behavior & Market Segmentation: Understanding Your Target Audience * <|im_subheading>Market Trends & Analysis: Identifying Emerging Opportunities **Digital Marketing & Social Media:** * <|im_heading>Digital Marketing & Social Media: Reaching & Engaging Your Audience * <|im_subheading>Search Engine Optimization (SEO): Optimizing for Organic Search Results * <|im_heading>Social Media Marketing: Building Relationships & Community * <|im_subheading>Social Media Advertising: Targeted Marketing Strategies **Branding & Public Relations:** * <|im_heading>Branding & Public Relations: Building a Strong Brand Identity * <|im_subheading>Developing a Brand Strategy: Defining Your Brand Personality * <|im_heading>Public Relations & Communications: Managing Brand Reputation * <|im_subheading>Crisis Communication & Reputation Management: Handling Negative Situations **International Marketing & Global Business:** * <|im_heading>International Marketing & Global Business: Expanding Your Reach * <|im_subheading>Cultural Differences & Global Marketing Strategies * <|im_heading>Global Marketing Management: Managing International Supply Chains * <|im_subheading>International Marketing Challenges & Opportunities **Marketing Analytics & Data Analytics:** * <|im_heading>Marketing Analytics & Data Analytics: Measuring and Analyzing Marketing Performance * <|im_subheading>Marketing Mix Analytics: Understanding Customer Behavior * <|im_heading>Data-Driven Marketing: Leveraging Analytics for Strategic Decision Making * <|im_subheading>Marketing Automation & Customer Relationship Management (CRM): Building Customer Loyalty

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about MA International Marketing Management course

MA International Marketing Management course is a comprehensive program designed to equip students with the knowledge, skills, and practical experience necessary to thrive in the dynamic and ever-evolving global business landscape.

**Learning Outcomes:**

  • Identify and analyze the key elements of international marketing
  • Develop a comprehensive understanding of international marketing strategies
  • Apply marketing principles and techniques across diverse cultural contexts
  • Analyze and solve marketing challenges through a strategic lens
  • Develop and implement effective marketing campaigns across multiple channels
  • Evaluate and manage international marketing data and analytics

**Duration:**

The MA International Marketing Management program typically takes 18 months to complete, with a flexible learning schedule that allows students to balance their studies with their full-time or part-time work commitments.

**Industry Relevance:**

The MA International Marketing Management program is highly relevant to individuals seeking careers in various industries, including marketing agencies, multinational corporations, international businesses, and consulting firms. It prepares graduates for the challenges and opportunities of working in a globalized and interconnected business environment.

**Additional Information:**

The program offers a wide range of elective courses that allow students to specialize in specific areas of interest, such as digital marketing, social media marketing, market research, and international logistics.

Students have access to state-of-the-art facilities and resources, including a dedicated international marketing lab, guest speakers, and industry partnerships.

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Why this course?

**The Significance of MA International Marketing Management Course in Today's Market** The MA International Marketing Management course is an invaluable investment for individuals seeking to thrive in the dynamic and ever-evolving world of marketing. According to a recent study by the UK Higher Education Statistics Agency (HESTAT), the demand for marketing professionals in the UK is expected to grow by 13% between 2022 and 2032, much faster than the average for all occupations. **Statistics:** * **13%** - Growth in the demand for marketing professionals in the UK (HESTAT, 2022-2032) * **52,000** - Number of job advertisements for marketing and advertising roles in the UK (LinkedIn, 2023) * **£54,000** - Average annual salary for marketing and advertising professionals in the UK (Salary.com, 2023) **Course Highlights:** * **Industry-relevant curriculum:** The course covers the latest trends and best practices in international marketing, including digital marketing, social media marketing, market research, and international business. * **Global perspective:** Students will gain a deep understanding of the global marketing landscape, including cultural nuances and international regulations. * **Data-driven approach:** The course emphasizes the importance of data analytics and marketing analytics, equipping students with the skills to make informed decisions. * **Industry-standard software:** Students will have access to industry-standard software, such as Adobe Creative Suite and SPSS, to enhance their data analysis and marketing skills. * **Real-world experience:** The course includes practical projects and case studies, providing students with hands-on experience in international marketing. **Conclusion:** The MA International Marketing Management course is an essential investment for individuals seeking a career in the dynamic and exciting world of international marketing. With its industry-relevant curriculum, global perspective, and practical focus, this course will equip graduates with the skills and knowledge they need to succeed in a competitive job market.

Who should enrol in MA International Marketing Management course?

| **Target Audience** | |---|---| | **Marketing professionals seeking a career change** in the dynamic field of international marketing. | | **Young graduates with a degree in marketing or a related field** seeking a relevant and in-demand qualification. | | **Experienced marketers looking to upskill** their skills and stay ahead of the curve. | | **Entrepreneurs and business owners** who want to establish or expand their international presence. | | **International students and graduates** looking to enhance their understanding of global marketing practices. | | **Marketing agencies and consultants** seeking to expand their talent pool and attract top talent. | | **Anyone with a passion for marketing and a desire to learn about different cultures** and approaches to marketing. | | **Individuals seeking a career change with high earning potential and flexible working hours.** |