• ## Essential Units for MA Digital Marketing NVQ Course **Marketing Fundamentals** • • **Introduction to Digital Marketing** - Introduces the concept of digital marketing and its importance in today's business landscape. • • **Search Engine Optimization (SEO)** - Covers the basics of SEO, including keyword research, on-page optimization, and off-page optimization. • • **Content Marketing** - Explores the power of content marketing in attracting and retaining customers. • • **Social Media Marketing (SMM)** - Provides a comprehensive understanding of SMM platforms and strategies for effective engagement. • • **Email Marketing** - Delves into the world of email marketing, including list building, segmentation, and email campaign creation. **Digital Advertising** • • **Search Engine Marketing (SEM)** - Covers paid advertising platforms like Google Ads and Facebook Ads. • • **Display Advertising** - Introduces the concept of display advertising and its benefits. • • **Social Media Advertising (SMM)** - Provides an overview of SMM platforms and strategies for effective advertising. • • **Video Marketing** - Explores the power of video in engaging and converting customers. • • **Conversion Rate Optimization (CRO)** - Covers techniques for improving website and landing page conversion rates. **Content Creation and Management** • • **Content Strategy** - Defines a clear content strategy aligned with business goals and target audience. • • **Content Creation** - Provides practical skills for creating engaging and effective content across various formats. • • **Content Management Systems (CMS)** - Introduces the concept of CMS and its importance in managing website content. • • **Search Engine-Friendly Content** - Covers best practices for creating content that ranks higher in search engine results. • • **Content Marketing Automation** - Introduces tools and strategies for automating content creation and management. **Analytics and Reporting** • • **Data Analytics for Marketers** - Provides an understanding of data analytics and its role in digital marketing. • • **Google Analytics** - Covers the basics of Google Analytics and its features for tracking website traffic and user behavior. • • **Reporting and Insights** - Teaches how to analyze data and extract valuable insights for informed decision-making. • • **Marketing Automation Tools** - Introduces various marketing automation tools and their use in digital marketing. • • **Reporting and Analytics Tools** - Provides guidance on choosing and using reporting and analytics tools. **Additional Units** • • **Social Media Marketing for Dummies** - A simplified guide to SMM for beginners. • • **Content Marketing for Beginners** - Provides a foundational understanding of content marketing. • • **Email Marketing for Beginners** - Offers a clear introduction to email marketing. • • **Search Engine Marketing for Beginners** - Introduces the basics of SEO for beginners. • • **Fundamentals of Digital Marketing** - A comprehensive introduction to the field.

Assessment

The assessment is done via submission of assignment. There are no written exams.