• ## Essential Units for M.A. Marketing Management Fast Track Course **Marketing Mix Fundamentals**
• Marketing Strategy:** Define marketing goals, identify target audience, and develop a comprehensive plan to achieve them. • **Product Management:** Understand product life cycle, develop and implement strategies for new product development, and manage product launches. • **Place Management:** Optimize channel selection, develop and implement strategies for physical and digital retail, and manage distribution channels. • **Promotion Management:** Develop and implement promotional strategies across various channels, including advertising, public relations, and social media. • **Pricing Strategy:** Determine optimal pricing strategies based on market research, competitor analysis, and customer behavior. **Digital Marketing Fundamentals**
• Search Engine Optimization (SEO):** Optimize website content and structure for relevant keywords to rank higher in search engine results. • **Pay-Per-Click (PPC) Advertising:** Run targeted online ads to reach specific audiences and generate leads. • **Social Media Marketing (SMM):** Build brand awareness and engage with customers on social media platforms. • **Content Marketing:** Create valuable and engaging content that attracts and retains target audience. • **Email Marketing:** Build and nurture relationships with customers through email campaigns. **Market Research and Analytics**
• Market Research Methods:** Identify and apply appropriate research methods to gather data and insights. • **Data Analysis Tools:** Use data analytics tools and techniques to interpret and draw meaningful insights from collected data. • **Market Segmentation:** Identify and analyze different customer groups based on demographics, behavior, and psychographics. • **Competitor Analysis:** Conduct thorough competitor analysis to understand their strengths and weaknesses. • **Data Visualization:** Create compelling data visualizations to communicate insights effectively. **Marketing Campaigns and Events**
• Campaign Planning:** Develop and execute comprehensive marketing campaigns across multiple channels. • **Event Management:** Plan and execute successful marketing events that align with overall marketing objectives. • **Marketing Automation:** Implement marketing automation tools to streamline and optimize marketing processes. • **Customer Relationship Management (CRM):** Track and manage customer interactions and relationships throughout the customer journey. • **Marketing Budget Management:** Allocate and allocate marketing budgets effectively to maximize return on investment. **Additional Units**
• Digital Marketing Strategy for Startups:** Develop a unique digital marketing strategy for startups and small businesses. • **Marketing Ethics and Social Responsibility:** Understand and adhere to ethical marketing practices and social responsibility standards. • **Marketing Analytics for Beginners:** Learn the basics of marketing analytics and data analysis for beginners. • **Marketing Trends and Innovation:** Stay updated on the latest marketing trends and innovations in the ever-changing digital landscape. • **Marketing for Specific Industries:** Explore the specific marketing strategies and techniques for different industries such as technology, healthcare, or finance.

Assessment

The assessment is done via submission of assignment. There are no written exams.