## Essential Units for M.A. Marketing Management Qualifi Course **Marketing Research and Analytics** * <|im_heading>Fundamentals of Market Research * <|im_content>Conducting Surveys, Analyzing Data, Identifying Trends **Marketing Strategy and Planning** * <|im_heading>Developing a Marketing Strategy * <|im_content>Market Analysis, Competitive Landscape, Target Audience, SMART Goals * <|im_heading>Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence * <|im_content>Integrated Marketing Communications (IMC), Marketing Campaigns, Marketing Mix Optimization **Digital Marketing and Social Media** * <|im_heading>Digital Marketing Fundamentals * <|im_content>Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing (SMM), Content Marketing * <|im_heading>Social Media Marketing Strategies * <|im_content>Building a Social Media Presence, Engaging with Followers, Creating Content, Measuring Social Media Performance **Branding and Public Relations** * <|im_heading>Developing a Strong Brand Identity * <|im_content>Brand Positioning, Brand Messaging, Brand Personality, Brand Guidelines * <|im_heading>Public Relations Fundamentals * <|im_content>Crisis Communication, Media Relations, Social Responsibility, Building Relationships **Marketing Analytics and Reporting** * <|im_heading>Data Analysis for Marketing Decisions * <|im_content>Descriptive Statistics, Inferential Statistics, Data Visualization, Marketing Analytics Tools * <|im_heading>Marketing Reporting and Presentation * <|im_content>Creating Marketing Reports, Presenting Data Insights, Communicating Marketing Strategies **Marketing Ethics and Social Responsibility** * <|im_heading>Marketing Ethics and Social Responsibility * <|im_content>Data Privacy, Transparency, Ethical Marketing Practices, Social Impact Marketing, Corporate Social Responsibility **Marketing Campaigns and Events** * <|im_heading>Developing Effective Marketing Campaigns * <|im_content>Market Segmentation, Targeting, Positioning, Campaign Planning, Budgeting, Measurement and Optimization * <|im_heading>Planning and Executing Marketing Events * <|im_content>Event Management, Sponsorship, Public Relations, Budgeting, Risk Management **Marketing Technology and Innovation** * <|im_heading>Emerging Marketing Technologies * <|im_content>Artificial Intelligence (AI), Machine Learning (ML), Big Data Analytics, Virtual and Augmented Reality, Blockchain

Assessment

The assessment is done via submission of assignment. There are no written exams.