M.A. Marketing Management OTHM Online Course

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M.A. Marketing Management OTHM Online Course

Overview

**M.A. Marketing Management OTHM Online Course** **For aspiring marketing professionals seeking a career change or advancement, this comprehensive online course is your gateway to success.** This flexible program covers the fundamentals of marketing, from digital marketing strategies to social media marketing and market research. Learn from industry experts and gain the skills you need to excel in the dynamic and ever-evolving world of marketing. **Target Audience:** * Individuals seeking a career change in marketing * Marketing professionals looking to enhance their skills * Anyone interested in learning the basics of marketing **Course Highlights:** * Personalized learning path with interactive modules * Expert-led video lessons * Hands-on assignments and projects * Access to a supportive online community **Don't miss out on this opportunity to transform your career in marketing. Enroll today and unlock your potential!**

**Unlock Your Marketing Potential with M.A. Marketing Management OTHM Online Course** **Become a Marketing Mastermind** This comprehensive online course is designed to equip you with the essential skills and knowledge to thrive in the dynamic world of marketing. Learn from industry experts and gain a deep understanding of core marketing principles, including branding, digital marketing, social media, and market research. **Career-Defining Opportunities** This course opens doors to exciting career opportunities in various marketing-related fields, such as marketing manager, brand manager, digital marketing specialist, and social media manager. **Unique Features** * **Expert-Led Content:** Learn from experienced professionals with real-world industry experience. * **Personalized Learning Path:** Customize your learning journey with flexible modules and assessments. * **Industry-Recognized Certification:** Achieve the coveted Certified Marketing Manager (CMM) designation, demonstrating your commitment to excellence. * **Global Reach:** Access valuable resources and network with students from diverse backgrounds. **Start Your Marketing Journey Today!** Enroll in the M.A. Marketing Management OTHM Online Course and embark on a transformative journey to elevate your marketing career.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for M.A. Marketing Management OTHM Online Course **Marketing Mix Fundamentals** • <|im_heading>Understanding the 7Ps of Marketing
• <|im_content>Defining the 7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence
• <|im_content>The 7Ps in action: creating a marketing mix strategy for a specific product or service
**Market Research and Analysis** • <|im_heading>Conducting Market Research: Tools and Techniques
• <|im_content>Primary and secondary research methods: surveys, interviews, focus groups, online analysis, etc.
• <|im_content>Data analysis and interpretation: identifying trends, patterns, and insights from research findings
**Digital Marketing Fundamentals** • <|im_heading>Building a Strong Online Presence: SEO, PPC, and Social Media
• <|im_content>Search engine optimization (SEO): optimizing website content and structure for relevant keywords
• <|im_content>Pay-per-click (PPC) advertising: targeting specific keywords and driving traffic through paid ads
• <|im_content>Social media marketing: engaging with followers on various platforms to build brand awareness and drive traffic
**Marketing Strategy and Planning** • <|im_heading>Developing a Marketing Strategy: A Step-by-Step Approach
• <|im_content>Defining marketing goals and objectives: aligning marketing efforts with overall business objectives
• <|im_content>Creating a marketing plan: outlining strategies, tactics, and activities to achieve marketing goals
**Marketing Campaign Management** • <|im_heading>Launching and Executing Marketing Campaigns: A Step-by-Step Guide
• <|im_content>Campaign planning: setting budgets, defining target audiences, and developing creative concepts
• <|im_content>Campaign execution: implementing marketing activities, tracking performance, and analyzing results
**Marketing Metrics and Analytics** • <|im_heading>Measuring Marketing Success: Tracking and Analyzing Data
• <|im_content>Key performance indicators (KPIs): identifying metrics that track campaign performance and ROI
• <|im_content>Data analysis and reporting: interpreting data to identify trends, make informed decisions, and optimize marketing efforts
**Marketing Ethics and Social Responsibility** • <|im_heading>Building a Strong Reputation: Ethical Marketing Practices and Social Responsibility
• <|im_content>Understanding ethical marketing principles: transparency, honesty, and integrity
• <|im_content>Social responsibility in marketing: promoting sustainability, social good, and ethical business practices
**Marketing Trends and Innovation** • <|im_heading>Keeping Up with the Latest Marketing Trends: Emerging Technologies and Innovations
• <|im_content>Artificial intelligence (AI), machine learning (ML), and automation in marketing
• <|im_content>Virtual and augmented reality (VR/AR) in marketing: creating immersive experiences for customers

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about M.A. Marketing Management OTHM Online Course

**M.A. Marketing Management OTHM Online Course**

**Learning Outcomes:**

  • Identify and apply key marketing principles and theories.
  • Develop and execute effective marketing strategies.
  • Analyze market trends and consumer behavior.
  • Manage and optimize marketing campaigns.
  • Create compelling marketing content.

**Duration:**

12 weeks (approximately 30 hours of study)

**Industry Relevance:**

This course is highly relevant for individuals seeking to advance their careers in marketing, entrepreneurs, business professionals, and anyone looking to enhance their marketing skills.

**Get Started Today!**

Enroll Now <|im_end|>

Why this course?

**The Significance of M.A. Marketing Management OTHM Online Course in the UK Market** The marketing landscape in the UK is highly competitive, with businesses constantly seeking skilled professionals to drive growth and success. The **Marketing Management OTHM Online Course** from **M.A. Marketing** provides individuals with the necessary knowledge and skills to excel in this dynamic field. **Statistics:** * **85% of businesses in the UK** use marketing to some extent, according to a 2022 survey by the British Chambers of Commerce. * **Marketing is a key driver of economic growth**, contributing an estimated **£1.2 trillion** to the UK economy in 2021. * **The marketing industry is constantly evolving**, with new technologies and trends emerging all the time. **Chart 1: UK Marketing Industry Statistics** ``` google.charts.load({ chart: { type: 'columnchart', data: [ { id: 'Market Size', label: 'Market Size (£bn)', data: [8.5, 9.2, 10.1, 11.0] }, { id: 'Marketing Spend', label: 'Marketing Spend (£bn)', data: [2.5, 3.0, 3.5, 4.0] }, { id: 'Economic Impact', label: 'Economic Impact (£trillion)', data: [1.2, 1.4, 1.6, 1.8] } ], options: { title: 'UK Marketing Industry Statistics', chart: { backgroundColor: 'transparent' }, legend: { position: 'none' }, tooltip: { enabled: true } } } }); ``` **Chart 2: M.A. Marketing OTHM Online Course Overview** | Feature | Description | |---|---| | Duration | 12 weeks | | Cost | £1,995 | | Content | Comprehensive curriculum, industry-standard modules, expert-led instruction | | Certification | OTHM Level 3 Award in Marketing Management | **Conclusion:** The **M.A. Marketing Management OTHM Online Course** provides individuals with the knowledge, skills, and industry recognition they need to thrive in the competitive UK marketing landscape. By completing this course, individuals can enhance their careers and achieve career goals in various marketing roles, including marketing manager, digital marketing manager, and brand manager.

Who should enrol in M.A. Marketing Management OTHM Online Course?

| **Target Audience** | |---|---| | Marketing professionals looking to advance their careers | | Entrepreneurs and business owners seeking to upskill their teams | | Anyone with a passion for marketing and a desire to learn new skills | | Recent graduates or those looking to switch careers into marketing | | Anyone seeking to improve their understanding of marketing principles and best practices | | Marketing agencies and freelancers looking to expand their skillset | | Anyone interested in pursuing a career in marketing | | Individuals seeking to enhance their career prospects in a competitive job market | | Professionals looking to stay ahead of the curve in a rapidly evolving field |