Level MSc in Strategic Marketing OfQual listed

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Level MSc in Strategic Marketing OfQual listed

Overview

Strategic Marketing is a critical component of business success, and our MSc in Strategic Marketing OfQual is designed to equip you with the skills and knowledge to drive growth and profitability.

Our programme is tailored for marketing professionals and business leaders looking to enhance their strategic marketing capabilities, with a focus on data-driven decision making and innovative marketing strategies.

Through a combination of theoretical foundations and practical applications, you'll develop a deep understanding of market analysis, brand management, and digital marketing, as well as the ability to create and implement effective marketing strategies.

Join our programme and gain the expertise to drive business success in today's fast-paced marketing landscape.

Strategic Marketing is at the heart of this Level MSc course, equipping you with the skills to drive business growth and success. Develop a deep understanding of marketing principles, consumer behavior, and market analysis to inform your strategic decisions. With a focus on data-driven marketing, you'll learn to measure and optimize your marketing campaigns for maximum impact. Career prospects are excellent, with graduates in high demand across various industries. Unique features include a project-based learning approach, allowing you to apply theoretical knowledge to real-world problems. Enhance your career prospects with a postgraduate qualification from OfQual.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour: This unit explores the psychological, social, and cultural factors that influence consumer decision-making, enabling students to understand the complexities of consumer behaviour and develop effective marketing strategies. •
Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation, to equip them with the skills to design and implement research studies that inform marketing decisions. •
Brand Management: This unit focuses on the development, maintenance, and protection of brands, covering topics such as brand positioning, brand identity, and brand performance measurement, to help students understand the importance of branding in marketing. •
Digital Marketing: This unit explores the latest trends and technologies in digital marketing, including social media, search engine marketing, email marketing, and content marketing, to equip students with the skills to create and execute effective digital marketing campaigns. •
Strategic Marketing Planning: This unit introduces students to the strategic marketing planning process, covering topics such as market analysis, competitive analysis, and marketing mix development, to help students develop a comprehensive marketing strategy. •
International Marketing: This unit examines the challenges and opportunities of marketing in a global context, covering topics such as cultural differences, market entry strategies, and global marketing management, to equip students with the skills to succeed in international markets. •
Marketing Communications: This unit focuses on the role of communications in marketing, covering topics such as advertising, public relations, and event management, to help students understand the importance of effective communication in marketing. •
Marketing Analytics: This unit introduces students to the principles and practices of marketing analytics, including data analysis, statistical modeling, and data visualization, to equip them with the skills to measure and optimize marketing performance. •
Service Marketing: This unit explores the principles and practices of service marketing, covering topics such as service quality, service design, and service delivery, to help students understand the importance of services in marketing. •
Marketing Strategy and Policy: This unit examines the development and implementation of marketing strategy and policy, covering topics such as market segmentation, target marketing, and marketing mix optimization, to equip students with the skills to develop and execute effective marketing strategies.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** **Job Market Trends** **Salary Range** **Skill Demand**
Digital Marketing Manager Increasing demand for digital marketing expertise, with a focus on data-driven decision making. £50,000 - £80,000 per annum Strong understanding of digital marketing channels, data analysis, and project management.
Marketing Analyst Growing need for data analysis and market research skills to inform marketing strategies. £35,000 - £55,000 per annum Proficiency in data analysis tools, market research, and data visualization.
Brand Manager Increasing importance of brand management in the digital age, with a focus on brand consistency and customer engagement. £45,000 - £70,000 per annum Strong understanding of brand management principles, customer behavior, and market trends.
Product Manager Growing demand for product managers with expertise in product development, market research, and customer feedback. £60,000 - £90,000 per annum Strong understanding of product development, market research, and customer feedback.
Business Development Manager Increasing need for business development managers with expertise in market research, sales, and customer engagement. £50,000 - £80,000 per annum Strong understanding of market research, sales, and customer engagement.

Key facts about Level MSc in Strategic Marketing OfQual listed

The MSc in Strategic Marketing OfQual is a postgraduate degree that focuses on developing advanced marketing skills, particularly in strategic marketing. This program is designed to equip students with the knowledge and expertise to drive business growth and success in today's competitive market landscape.

Learning Outcomes:

The program aims to produce graduates with the following learning outcomes:

- Develop a deep understanding of strategic marketing principles and practices

- Analyze and evaluate marketing strategies and their impact on business performance

- Create and implement effective marketing plans and campaigns

- Develop strong critical thinking and problem-solving skills

- Build strong relationships with stakeholders and partners

Duration:

The MSc in Strategic Marketing OfQual is a full-time program that typically takes one year to complete. The program is designed to be flexible and can be completed in part-time mode over two years.

Industry Relevance:

The program is designed to be industry-relevant, with a focus on the latest marketing trends and best practices. The program covers topics such as digital marketing, data-driven marketing, and sustainable marketing, making it highly relevant to the current job market.

Assessment:

The program is assessed through a combination of coursework, exams, and a final project. Students are expected to demonstrate their knowledge and skills through a range of assessments, including written assignments, group projects, and presentations.

Career Opportunities:

Graduates of the MSc in Strategic Marketing OfQual can pursue a range of career opportunities in marketing, including:

- Marketing manager

- Brand manager

- Market research analyst

- Digital marketing specialist

- Business development manager

Why this course?

Strategic Marketing is a vital component of modern business, and a Level MSc in Strategic Marketing is highly relevant in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that data-driven decision-making is crucial for business success (Source: CIM, 2020).
Year Employment Rate
2020 71.4%
2021 73.2%
2022 75.1%
Google Charts 3D Column Chart:
Strategic Marketing is a highly sought-after skill, with 60% of employers looking for marketers with data analysis skills (Source: CIM, 2020). A Level MSc in Strategic Marketing can provide learners with the skills and knowledge needed to succeed in this field, including data analysis, market research, and digital marketing.

Who should enrol in Level MSc in Strategic Marketing OfQual listed?

Ideal Audience for Level MSc in Strategic Marketing
Professionals and individuals seeking to enhance their marketing skills and knowledge in a strategic context, particularly those in the UK, are the ideal candidates for this programme.
Key characteristics of the ideal candidate include:
• A bachelor's degree in marketing, business, or a related field, with a minimum of 2:1 honours classification (UK equivalent)
• At least 2 years of work experience in marketing or a related field, with a proven track record of success
• A strong understanding of marketing principles, including market research, brand management, and digital marketing
• The ability to apply strategic thinking and problem-solving skills to drive business growth and success
In the UK, the demand for skilled marketers is high, with the Chartered Institute of Marketing (CIM) reporting that the profession is expected to grow by 10% by 2025, outpacing the national average.