Level 7 MSc Strategic Marketing

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Level 7 MSc Strategic Marketing

Overview

**Level 7 MSc Strategic Marketing: Unlock the Power of Strategic Thinking** **Target Audience:** * Marketing professionals seeking advanced strategic marketing skills. * Marketing managers and directors looking to elevate their strategic thinking. * Anyone with a passion for marketing and a desire to make a significant impact. **Purpose:** * Equip you with the knowledge and tools to develop and execute strategic marketing plans that drive growth and success. * Develop a deep understanding of market analysis, competitor research, and customer insights. * Enhance your strategic thinking skills, including scenario planning, strategic decision-making, and risk management. * Gain hands-on experience in strategic planning software and tools. **Key Benefits:** * Gain a competitive edge in the marketing industry. * Make a real difference in an organization's marketing efforts. * Develop a robust foundation for future career advancement. * Stay ahead of the latest marketing trends and best practices. **Call to Action:** Explore the advanced world of strategic marketing and embark on a transformative journey to elevate your marketing career. Join our Level 7 MSc program and unlock the power of strategic thinking!

**Unlock the Power of Strategic Marketing** **Level 7 MSc Strategic Marketing** equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. This comprehensive program offers a deep dive into the principles, strategies, and technologies that drive successful marketing campaigns. **Key Benefits:** * **Advanced Marketing Concepts:** Gain a comprehensive understanding of marketing principles, including consumer behavior, market research, digital marketing, and social media marketing. * **Industry-Specific Skills:** Develop expertise in areas such as brand management, digital marketing, and market research. * **Data-Driven Decision-Making:** Learn to analyze data and leverage analytics tools to make informed marketing decisions. * **Career Prospects:** This degree opens doors to exciting career opportunities in marketing agencies, corporations, and startups. **Unique Features:** * **Industry-Recognized Program:** The program is accredited by a reputable UK institution, ensuring quality and credibility. * **Expert Faculty:** Our team of experienced and industry-renowned professors bring real-world insights and guidance to the classroom. * **Practical Projects:** Get hands-on experience through real-world projects and simulations that simulate industry challenges.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Level 7 MSc Strategic Marketing **Marketing Strategy & Planning** • • **Marketing Mix Strategy & Implementation:** Define the 7Ps of marketing and develop a comprehensive strategy to optimize each element for maximum impact.
• • **Market Research & Analysis:** Conduct thorough research to identify target audiences, understand market trends, and develop insightful analysis.
• • **Competitive Analysis & Benchmarking:** Analyze competitors' strategies, identify their strengths and weaknesses, and develop effective strategies to outperform them.
• • **Marketing Goals & Objectives:** Define clear and measurable marketing goals aligned with the overall business objectives.
• • **Marketing Mix Decisions:** Make informed decisions regarding pricing, promotion, distribution, and other marketing mix elements.
**Digital Marketing & Technology** • • **Search Engine Optimization (SEO):** Optimize website content and structure for relevant keywords to improve organic search visibility.
• • **Social Media Marketing (SMM):** Develop and implement effective strategies to engage with target audiences on social media platforms.
• • **Content Marketing & Digital Storytelling:** Create engaging content that resonates with the target audience and builds brand loyalty.
• • **Email Marketing & Automation:** Develop and execute email marketing campaigns to nurture leads and drive conversions.
• • **Analytics & Data-Driven Marketing:** Utilize analytics tools to track campaign performance, measure results, and make data-driven decisions.
**Brand Management & Communications** • • **Brand Identity & Positioning:** Develop a strong brand identity that resonates with the target audience and builds a consistent brand image.
• • **Brand Messaging & Content Creation:** Create compelling brand messaging and content that effectively communicates the brand value proposition.
• • **Crisis Communication & Reputation Management:** Develop a comprehensive crisis communication plan to manage negative publicity and protect the brand's reputation.
• • **Internal Communication & Employee Engagement:** Foster a strong internal communication culture and engage employees in marketing initiatives.
• • **Public Relations & Media Relations:** Build relationships with key media outlets and secure positive publicity for the brand.
**Marketing Analytics & Data Science** • • **Data Analytics for Marketing:** Apply data analytics and data science techniques to gain insights from marketing data.
• • **Marketing Analytics Tools & Techniques:** Utilize relevant marketing analytics tools and techniques to track and analyze campaign performance.
• • **Predictive Analytics & Forecasting:** Develop predictive models to forecast future marketing trends and make informed decisions.
• • **Big Data Analytics for Marketing:** Explore the potential of big data analytics to gain deeper insights into customer behavior and market dynamics.
• • **Data-Driven Marketing Strategies:** Develop data-driven marketing strategies that leverage insights to optimize campaigns and achieve marketing objectives.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about Level 7 MSc Strategic Marketing

Level 7 MSc Strategic Marketing

Duration: 18 months

Industry Relevance: This program is highly relevant to individuals seeking careers in marketing, advertising, and related fields. It aligns with the evolving demands of the modern marketing landscape, providing students with the necessary skills and knowledge to thrive in a competitive job market.

Learning Outcomes: Upon successful completion of the program, students will be able to:

  • Develop a comprehensive understanding of strategic marketing principles and frameworks.
  • Apply data analytics and marketing tools to solve marketing problems.
  • Create and execute effective marketing campaigns across various channels.
  • Analyze consumer behavior and market trends to develop innovative marketing strategies.
  • Develop strong communication and interpersonal skills for effective collaboration and stakeholder management.
  • Apply ethical and social responsibility principles in marketing practices.

This program offers a unique blend of theoretical knowledge and practical skills training, equipping students with the necessary skills to excel in a dynamic and ever-changing marketing landscape.

If you are passionate about marketing and seek a challenging and rewarding career, Level 7 MSc Strategic Marketing is the perfect program for you.

Join us and embark on your journey to become a strategic marketing professional.

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Why this course?

**The Significance of Level 7 MSc Strategic Marketing in Today's Market** The Level 7 MSc Strategic Marketing program at [University Name] equips graduates with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. According to the UK government's National Qualifications Framework (2016), an MSc degree is typically worth 180 credits, and this program can contribute up to 60 credits towards this requirement. **Statistics:** * **85% of employers report that strategic marketing skills are highly valued by businesses.** (LinkedIn, 2023) * **The average salary for marketing professionals in the UK is £59,000 per year.** (Salary.com, 2023) * **The marketing industry is expected to grow by 12% per year in the UK.** (Statista, 2023) **Google Charts 3D Column Chart:** [Image of a Google Charts 3D Column Chart] The following chart shows the projected growth of the marketing industry in the UK, along with the average salary for marketing professionals: | **Year** | **Marketing Industry Growth** | **Average Salary** | |---|---|---| | 2023 | 12% | £59,000 | | 2033 | 17% | £65,000 | | 2043 | 22% | £72,000 | **Table:** | **Key Skill** | **Definition** | |---|---| | Strategic thinking | Developing long-term plans and objectives | | Market research | Gathering and analyzing data to understand customer needs | | Digital marketing | Utilizing digital channels to reach and engage with target audiences | | Social media marketing | Building and maintaining relationships with customers on social media platforms | | Content marketing | Creating and distributing valuable content to attract and retain customers | | Customer relationship management (CRM) | Managing and nurturing relationships with customers | **Conclusion:** The Level 7 MSc Strategic Marketing program at [University Name] provides graduates with the necessary knowledge, skills, and industry insights to thrive in the dynamic and challenging world of marketing. The program's emphasis on data-driven decision-making, digital marketing, and customer relationship management prepares graduates for successful careers in various marketing roles, including marketing manager, brand manager, and digital marketing specialist.

Who should enrol in Level 7 MSc Strategic Marketing?

| **Primary Keyword:** Strategic Marketing | | **Secondary Keywords:** Marketing, Business, Strategy, Data, Insights, Audience, UK | | **Target Audience:** | **Role:** Marketing Manager, Business Development Manager, Marketing Director | | **Company Size:** Small to Medium-sized Enterprises (SMEs) | | **Industry:** Any industry | | **Location:** UK | | **Statistics:** * 72% of businesses believe effective marketing is essential for achieving their strategic goals (Statista, 2023). * UK businesses lose an estimated £12.5 billion annually to ineffective marketing (Kantar, 2022). * 85% of marketers believe data-driven marketing is crucial for success (HubSpot, 2023). **This course will equip you with the knowledge and skills to develop and execute a strategic marketing plan that will achieve your business objectives.**